Compare the Apple Watch Ultra 3 vs. the Ultra 2, and you will see that the new model looks quite similar to its predecessor. You’ll need to squint to notice the Ultra 3’s slightly larger display. And most other changes are internal, like faster charging, longer battery life and satellite connectivity.

Otherwise, this is basically the same rugged smartwatch that Apple launched two years ago. So, if you already own an Apple Watch Ultra 2, should you consider upgrading to the Ultra 3? Or should you save your money instead?

Crowds thronged to Apple stores around the globe Friday to pick up the newest iPhones — the iPhone 17, iPhone 17 Pro and iPhone Air — on launch day. Apple CEO Tim Cook himself threw open the doors of Apple Fifth Avenue in New York City on Friday morning.

Alongside the exciting new iPhone lineup, Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 also arrived at Apple retail stores and authorized outlets on Friday

Alongside the iPhone Air, Apple launched a battery pack specifically for the phone. And interestingly, the iPhone Air MagSafe Battery uses the same capacity battery as the device it supports.

The folks over at iFixit tore down the iPhone Air MagSafe Battery and discovered its unusual shape. Based on preliminary evidence, they concluded Apple might be using the exact same battery inside the iPhone Air.

A major new health feature for recent Apple Watch models can alert users to possible hypertension (aka high blood pressure) by analyzing patterns in their heart data over time. Apple offered a document earlier this week explaining how the Hypertension Notifications feature works using existing sensors.

Available with watchOS 26, the feature works on Apple Watch Series 9 and later models, as well as the Apple Watch Ultra 2 and later.

September 18, 2013: iOS 7 launches with a radical redesign that divides the tech world. The biggest overhaul Apple’s mobile operating system has seen in years, iOS 7 ditches the skeuomorphic objects, dials and textures of previous iterations.

Instead, it boasts stark patches of white space, simpler icons and more abstract controls for settings. The Jony Ive era of software design is truly underway.

AirPods have a new trick that lets them work as a camera remote. Simply pressing the earbuds’ stem can control your iPhone’s Camera app and snap a picture. This proves helpful when you want to set your iPhone to take a large group photo with you in it.

However, the feature is off by default. You need to activate it. Here’s what to do.

Following the success of its Ray-Ban Meta glasses, Meta has launched its Ray-Ban Display glasses. This is a step up from its previous efforts, as the smart glasses feature a built-in display in the right lens.

The glasses come with a Neural Band that recognizes your hand movements and helps you navigate through the glasses’ UI.

Early reviews of the iPhone 17 lineup say the 2025 models bring Apple’s most significant generational upgrade in years, despite some caveats here and there.

The series spans four models, each targeting different user priorities, from the newly capable base model to the ultra-thin iPhone Air and the two powerhouse Pro variants.

Two closely matched heavyweights square off this year in Apple’s iPhone lineup: the iPhone 17 vs. the iPhone 17 Pro. On paper, the gap between the two has never been narrower. But look closer, and you’ll find a few key differences that could sway your buying decision.

The iPhone 17 Pro has a few tricks up its sleeve that make it the ultimate choice for power users. But is it worth the extra $300? Find out in this iPhone 17 vs. iPhone 17 Pro. comparison.

Early reviews of Apple Watch Series 11 seem to agree that while it looks just like its predecessor, this incremental update delivers meaningful improvements in some areas.

The biggest upgrade: longer battery life. But those with an Apple Watch Series 9 or 10 can skip this round unless you really want the six-hour battery boost. Check out review notes and review videos below.

Tired of blurry, grainy or low-resolution videos? Whether you’re dealing with low-light night footage, fast-action clips, old camera recordings, drone shots or AI-generated content, Aiarty Video Enhancer brings them to life. It delivers sharp, true 4K videos with natural details right on your Mac or Windows PC.

And better yet, the launch deal going on now will save you a bundle on the software.

September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.

Amazingly, the new record is $270 a share higher than at the start of the year. Apple stock rose 65% in just nine months.

Award-winning Apple TV+ drama The Morning Show returned Wednesday with season 4, drawing fans back into the chaotic, backbiting world of the title national morning news program and its troubled network in a changing media landscape. And he show will return for a fifth season, the streamer said Tuesday.

“The Morning Show has been a standout from the very start, debuting as one of the flagship series on Apple TV+,” said Matt Cherniss, head of programming at Apple TV+. “It’s been incredibly rewarding to see it not only entertain but also resonate with audiences worldwide.

“Thanks to the outstanding cast and creative team, The Morning Show continues to deliver addictively entertaining and provocative stories that we’ve all come to love,” he added. “We’re excited for viewers to experience the next chapter of this Emmy Award-winning drama.”

Apple’s next-gen OLED MacBook Pro supposedly will feature a touchscreen panel, further blurring the line between iPads and MacBooks.

TF International Securities analyst Ming Chi Kuo thinks the new OLED MacBook Pro will enter mass production in late 2026.

The remarkably tiny Charge Fob keychain power bank can charge your iPhone and Apple Watch simultaneously. It’s one of the smallest portable chargers we’ve seen, and it’s perfect for those “oh crap” moments when one of your Apple devices runs out of juice unexpectedly.

Measuring just under 4 inches long and 2 inches wide, you can slip this little guy in your pocket, purse or travel bag and have some extra iPhone or Apple Watch juice to get through the day. Plus, at just $19.99, this gadget is an absolute steal (regularly $59.95).

September 16, 1985 and 1997: Twice on this day, Apple co-founder Steve Jobs makes significant moves with regard to his career at the company. In 1985, he leaves Apple after a failed boardroom coup. Then, a little more than a decade later, he officially returns to Apple as its new interim CEO.

In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.

Apple Sports app stepped up its game in two ways Tuesday, Apple said — with an update bringing customizable widgets to iPhone, iPad and Mac users, and an expansion to eight new countries in Europe.

And the timing should work well for many sports fans. The enhancements arrive just as NFL and college football kicks into high gear stateside and soccer season rolls on in Europe, site of the expansion. 

iPhone users who just installed iOS 26 might notice a reduction in their battery life, or that their phone is heating up. The devices might even be running a bit slower. A new Apple support document explains that this is temporary as the iOS update process continues in the background.

The just-launched LaCie Rugged SSD4 from Seagate is for “creators working beyond the four walls of a studio.” It’s designed to stand up to punishment while offering terabytes of storage and USB4 data transfer speeds. That’s fast enough for iPhone Pro users to record ProRes 4K video.

I put the SSD through real-world testing. Here’s how it came out.

In iOS 26, the awesome new Spatial Scenes feature lets you convert an ordinary 2D photo to a 3D scene that moves in your hand. It doesn’t have to be a recent picture or one taken with a special camera, either. You can try out Apple’s new 3D effect on any decent photo, even if it’s from 20 years ago.

You can play with Spatial Scenes in the Photos app, converting images and seeing how the effect works. But the best part is that you can set one as your iPhone’s Lock Screen wallpaper, and see it every time you unlock your phone. It even works with the excellent Photo Shuffle feature, so you’ll keep getting new ones to gawk at.

Check out the GIFs below that show how Spatial Scenes work, or watch our hands-on demo video.

iOS 26 introduces a new Adaptive Power mode to extend your iPhone’s battery under load. And Apple’s newest iPhones — iPhone 17, iPhone 17 Pro and iPhone Air — will ship with this feature enabled by default. 

On older iPhones, you must manually enable Adaptive Power to boost their runtime.

Apple released iOS 18.7 and iPadOS 18.7 on Monday to close a lengthy list of security holes.

The updates address a wide array of threats, from unexpected app or system termination to an app being able to spy on users’ keystrokes. If you’re not updating to iOS 26 or iPadOS 26, which also arrived Monday, you should grab these security updates as soon as possible.

Grid Studio creates striking iPhone artwork by carefully deconstructing vintage Apple devices and arranging their components in sleek, museum-style frames. And now a deal knocks up to 57% off the cost of a range of offerings — from an original iPhone to an iPhone 13 — to celebrate the company’s fifth birthday.

But don’t procrastinate. The sale ends in two days.

Early reviews of AirPods Pro 3 are out, and wow, are they positive. Engadget calls Apple’s latest a “comprehensive update to its best set of earbuds.” Cnet‘s headline perhaps said it best: “Big improvements, same price, no compromises.”

After poring over AirPods Pro 3 reviews from a wide variety of sources, it’s hard to find a negative comment anywhere.

September 15, 2014: Responding to its disastrous U2 album giveaway, Apple provides iPhone owners with a tool for wiping all signs of Songs of Innocence from their phones.

It comes after one of the strangest PR debacles in Apple history. After putting a free copy of U2’s latest release on every iPhone owner’s handset as a special promotion, millions find themselves with an album they didn’t order in their iTunes library. Many weren’t happy about it.