Steve Jobs called iCloud Apple's hard disk in the sky. Photo: Apple
October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content in the cloud and push it to their various devices.
iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.
Your iPhone with Health+ could dispense advice to make you healthier. AI image: ChatGPT
An Apple each day becomes your doctor someday. That’s the rumor anyway: Apple is reportedly prepping a Health+ service for launch in 2026 that will use AI to dispense advice on nutrition, exercise and more.
Whether the service will someday give out medical diagnoses remains a much murkier question.
Apple's music social network starts strong but fails fast. Photo: Apple
September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.
Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.
July 1, 2012: Apple shuts down its MobileMe web service. Launched in 2008, the subscription-based suite of online services and software offered features like push email, data storage, Find My iPhone, a photo gallery, chat facilities and an online calendar.
After letting the service limp along for four years, Apple finally decides to pull the plug, pushing users to switch to iCloud. The company gives MobileMe users until the end of July to remove their data from the service.
It doesn't get more 1990s than this! Image: Ste Smith/Cult of Mac
June 20, 1994: Apple launches eWorld, a subscription service for Mac owners that’s designed to compete with America Online and other nascent online properties. Part messaging service and part news aggregator, the early internet service gives customers access to email, a bulletin board, and software downloads and support.
Apple envisions eWorld, which runs on Macs and Apple IIGS computers, competing with heavy hitters like AOL, Delphi, CompuServe and Prodigy. Unfortunately, Apple’s online service is doomed from the start.
The losses sound bad, but they're to be expected and represent a drop in the bucket compared to Apple's profits. Photo: Apple TV+
As Apple TV+’s subscriber base continues to grow and the streamer enjoys lots of attention on Friday’s Severance season 2 finale, a new report Thursday suggests the streaming service remains a financial loser for the iPhone giant — to the tune of $1 billion in losses annually. And yet it should come as no surprise Apple TV+ bleeds money.
A fat billion a year in the red sounds bad, but it’s pretty much in line with the plan for losses of up to $20 billion over a decade for the still-nascent streaming service.
Short of a Nirvana MIDI file playing in the background, you can't get more 1990s than this! Image: Andrea Grell/Ste Smith
March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.
Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.
Analysts think Apple will bust through the $400 billion mark for revenues in 2024, which would be a first. Photo: Midjourney/Cult of Mac
Market analysts expect Apple to reach a new milestone in 2024, with global revenues exceeding $400 billion for the first time, according to a new report Wednesday. It anticipates growth in Apple’s hardware and services businesses to drive that record-breaking revenue growth.
Luca Maestri transitions from the Apple CFO role on January 1, 2025. Photo: Apple
Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.
“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”
Apple says more than a billion paid subscriptions pushed services revenues to an all-time high last quarter. Photo: Goran Bogicevic/Free Stock photos by Vecteezy
The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.
But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.
Despite a 3% year-to-year drop in quarterly revenue (to "only" $94.8 billion), Apple delivers plenty of reasons for optimism. Photos: Michael & Diane Weidner and Sumudu Mohottige/Unsplash License/Modified by Cult of Mac
Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.
Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.
A new Savings account for Apple Card holders includes a Savings dashboard to track progress. Photo: Apple/Cult of Mac
Apple Card Savings launched Monday, allowing money earned from Apple Card’s cash-back program to go into a high-yield savings account. And it is high-yield — at 4.15%, the annual rate is about 10 times higher than the national average.
There are no fees for the new financial service, and users can bring in their own cash from other banks that offer lower interest rates.
Apple Pay Later: For the rest rich of us. Image: Apple
In order to be approved for Apple Pay Later, the company’s own buy now, pay later service, individuals will need to be loyal Apple customers. The service has strict hoops you need to jump through: Apple will check your spending at Apple Stores, purchases and subscriptions on the App Store, Apple Cash payments, Apple Pay history and more.
Even if you work for Apple, you may only be approved for a $1,000 loan. The feature continues to undergo internal testing after being delayed since September, according to Bloomberg.
Multiple Apple financial services efforts have hit engineering hurdles. Photo: Ed Hardy/Cult of Mac
Apple continues working on its long-rumored iPhone hardware subscription service despite hitting several roadblocks. The service was first rumored to launch in late 2022.
With a subscription service, Apple will allow customers to get the latest iPhone by paying a monthly fee. This would save them from shelling out the total device cost upfront.
Apple Pay Later could finally be ready to launch. Graphics: Apple/Rajesh
Apple Pay Later reportedly has entered beta testing among Apple’s retail store employees, signaling that the “buy now, pay later” service is nearing public release.
The move comes months after Apple announced the financing option at its Worldwide Developers Conference last June.
Wall Street might not be happy right now, but Apple sees strong growth ahead. Image: Cult of Mac, based on photos by Aaron Burden and Sumudu Mohottige/Unsplash License
Although Apple’s December 2022 quarter was something of a disappointment, thanks to declines in revenue and profits, company executives accentuated the positives whenever possible during an earnings call with investors on Thursday.
Here are some upbeat developments coming out of Apple’s Q1 2023 financial results, including a significant milestone in active users and a big jump in iPad revenue.
Apple is raising some subscription services costs for the first time. Photo: David Švihovec/Unsplash License/Modified by Cult of Mac
Apple plans to raise the prices of some of its subscription services by $1 to $3 each, reports indicated Monday. The services include Apple TV+, Apple Music price increase and the Apple One subscription bundle.
Users should see the price increases, listed below, with their next subscription renewal.
Many of Apple’s most-used services went offline early Monday, but things seem to be getting back to normal. Photo: Cult of Mac/Mabel Amber/Pexels CC
Update:About two hours after various Apple services experienced widespread problems Monday, the company reported that things should be back online.
It’s not just you: Many Apple services are offline Monday. The outage affects 23 of Apple services, including many high-profile ones that users depend upon. The list of Apple services disrupted includes the App Store, iCloud, Apple Maps and Apple Music.
Some Apple News+ subscribers are reportedly unhappy that they see so many ads — and are blocked from accessing certain publishers — despite paying a monthly fee for supposedly unlimited access to magazines and newspapers included in the service.
Many users say they already canceled their subscriptions, with some criticizing Apple for not paying publishers enough to remove ads.
The new Apple Business Essentials service brings device management, support and storage into one subscription for small businesses. Photo: Apple
Apple launched a new service aimed at small businesses Wednesday. Now in beta, Apple Business Essentials bundles device management, Apple support and iCloud storage into flexible subscription plans for companies with up to 500 employees.
Cupertino also unveiled an app for the service that enables employees to install apps for work and request support.
Apple’s entrance into comprehensive small business tech services by subscription could spell trouble for companies already in the space, such as Jamf and Hexnode.
Supply chain woes cost Apple an estimated $6 billion in revenues last quarter. Photo: Alireza Khoddam/Unsplash CC/Cult of Mac
Apple made a record $20.6 billion in profits last quarter but is getting punished because $83.4 billion in revenue didn’t meet Wall Street analysts’ expectations. Turns out even the Cupertino juggernaut is not immune to supply chain problems — $6 billion worth of them.
Here’s the bad news — and the good — from Apple’s September 2021 earnings report and a Q&A session with analysts afterward.
If you’re heading to the store with an Apple Card on Monday, you’d better bring a second form of payment. An ongoing technical glitch means that it might not be possible to make in-store purchases with the credit card.
Apple Card has been hit with a software outage. Photo: Cult of Mac/Linnaea Mallette/PublicDomainPictures.net
Update: Apple changed the status for Apple Card from “outage” to “resolved outage” Wednesday afternoon. The service was offline for almost exactly six hours.
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Apple Card users may find that they’re unable to make a payment or see recent transactions. Apple reports that the software that handles these tasks for its credit card has been having problems for several hours.
Your Apple email is slow or not arriving at all because iCloud Mail is having problems. Photo: Zachary DeBottis/Pexels CC
Update: Apple changed the status on iCloud Mail from “issue” to “resolved issue” on Thursday afternoon. Problems with the service persisted for about 5.5 hours before being fixed, though.
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It’s not just you having problems with an Apple email account. Apple reports that iCloud Mail has been having an ‘issue’ for several hours.
Sales of new M1 Macs powered Apple to yet another record-smashing quarter. Photo: Wes Hicks/Unsplash CC
Apple did it again. It just announced a quarter where it didn’t just beat everyone’s expectations, it blew them away. The Mac had a phenomenal quarter, and so did iPhone and iPad.
But you don’t have to bury yourself in spreadsheets to get the lowdown on what it all means. Just read on.