July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer that fits in a shoe.
The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will pursue in the following decade — most notably through its iOS Health app and the Apple Watch.
July 12, 2010: The iPhone 4 suffers a major blow when respected trade publication Consumer Reports says it can’t, in good faith, recommend the new Apple smartphone.
The reason the magazine refuses to give its vaunted “recommended” label to the previously top-ranked device in its devastating iPhone 4 review? A little Apple scandal called “Antennagate.”
July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, faster 3G data and a higher-quality build. The iPhone 3G launch also brings a new mobile operating system packed with features.
Apple’s second smartphone runs iPhone OS 2, which introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers. Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
July 9, 2001: Apple earns the title of No. 1 computer manufacturer in the education market, with twice as many machines in schools as runner-up Dell Computer.
It marks a big turnaround from a couple of years earlier, when Dell overtook Apple and people accused Steve Jobs of abandoning this important market.
July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company following a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.
To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team,” according to CNN Money.
Cupertino’s turnaround has started!
July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.
This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.
July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.
Steve Jobs, who recently returned to the company he co-founded, denies being responsible for Amelio’s ouster. However, the move results in Jobs becoming Apple CEO for the first time. Now it’s time for a real turnaround!
July 5, 2006: Apple discontinues its low-end eMac product line. After more than a quarter-century of using CRT monitors in its computers, the move represents the end of the cathode ray tube era for Macs.
After ending the eMac, Apple shifts to the superior LCD technology still used in Macs today. When it comes to screens, thin is definitely in!
July 4, 1985: Apple co-founder Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians. During his two-day trip to the Soviet Union, Jobs lectures computer science students, attends a Fourth of July party at the American embassy and discusses opening a Mac factory in Russia.
He also reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company in 1997.
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
July 2, 2010: Apple opens up about “Antennagate,” issuing a letter that addresses iPhone 4 reception problems publicly for the first time.
In a letter addressed to iPhone 4 users, Apple admits to being “surprised when we read reports of reception problems, and … immediately began investigating them.” However, the company’s findings do little to dispel the growing Antennagate controversy.
July 1, 2012: Apple shuts down MobileMe, its subscription-based suite of online services and software offering push email, chat, data storage, a photo gallery and other features.
After letting the service limp along for four years, Apple finally decides to pull the plug, pushing users to switch to iCloud. The company gives MobileMe users until the end of July to remove their data from the service.
June 30, 2015: Apple launches 24/7 radio station Apple Music 1 (launched originally as Beats 1). Part of Apple Music, the new global radio station features top DJs ranging from former BBC presenter Zane Lowe to top musical artists like Lil Wayne.
Apple calls Apple Music 1 “the biggest radio station in the world” and says it beats (no pun intended) all other music stations when it comes to concurrent listeners. However, without hard figures to back that up, some call out Cupertino on this claim.
June 29, 2007: The first iPhone launch date arrives, giving excited Apple fans lined up outside stores their first chance at owning the game-changing smartphone. The queues that greet the device around the world prove that Cupertino is onto a good thing with the smartphone, first shown off by Apple CEO Steve Jobs earlier in the year.
The launch-day fervor offers a glimpse of just how revolutionary the iPhone will become.
June 28, 1993: Apple ships the Macintosh LC 520, an “all-in-one” Mac targeted primarily at the education market.
The first Macintosh ever shipped with a non-optional 2x CD-ROM drive, it is designed to capitalize on schools’ growing multimedia requirements.
June 27, 1997: The last day of another disappointing quarter brings an end to CEO Gil Amelio’s 500 days running Apple.
The $56 million quarterly loss contributes to an overall deficit of $1.6 billion during Amelio’s reign. The slump effectively wipes out every cent of profit Cupertino earned since fiscal 1991. After losing money for six out of the last seven quarters, Apple seems past the point of no return.
June 26, 2008: A year after the first iPhone was released, Apple sends an email to developers calling for smartphone software to be distributed in the forthcoming App Store.
Coders around the world greet the news with excitement. They hurry to submit their iPhone apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
June 25, 1985: Microsoft co-founder Bill Gates sends a memo to Apple execs suggesting that Cupertino should license its Mac operating system and additional technology to other companies.
Apple CEO John Sculley and Macintosh boss Jean Louis Gassée ignore the advice of the 30-year-old Gates, who at the time is best known as a Mac developer. Five months later, Microsoft releases Windows 1.0.
June 24, 2010:. The iPhone 4 release date finally arrives, bringing a sleeker design, a new video telephony service called FaceTime and a gorgeous Retina display. Simply put, it’s a stunning smartphone.
While history may remember the device for the “Antennagate” scandal caused by that new design, it is otherwise a fantastic upgrade over the iPhone 3GS. In its first weekend, Apple will sell 1.7 million iPhone 4 handsets. That’s a major triumph for Cupertino.
June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname “the cheese grater.”
Starting at an affordable $1,999 (over $3,600 in today’s money, adjusted for inflation), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.
June 22, 2009: Apple CEO Steve Jobs returns to work, a couple of months after undergoing a liver transplant as part of his treatment for pancreatic cancer.
Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.
With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.
June 21, 2010: Apple releases iOS 4, which introduces a range of productivity features as well as the FaceTime videotelephony service. The iOS 4 launch represents a big step forward for Apple’s flourishing mobile devices.
Due to the arrival of the first-gen iPad earlier in the year, iOS 4 also brings a transition from the mobile operating system’s original name, “iPhone OS.”
June 20, 1994: Apple launches eWorld, a subscription service for Mac owners that’s designed to compete with America Online and other nascent online properties. Part messaging service and part news aggregator, the early internet service gives customers access to email, a bulletin board, and software downloads and support.
Apple envisions eWorld, which runs on Macs and Apple IIGS computers, competing with heavy hitters like AOL, Delphi, CompuServe and Prodigy. Unfortunately, Apple’s online service is doomed from the start.
June 19, 1995: Apple releases the Power Macintosh 9500, a high-end Mac that boasts a second-generation PowerPC chip that’s much faster than its predecessor.
The Power Mac 9500 also packs six Peripheral Component Interconnect, or PCI, slots. They allow owners to attach hardware using Intel’s industry-standard connection. Along with seven bays for internal drives and a swappable daughterboard, this makes the 9500 the most expandable Power Mac ever produced.