The iPhone 17 is the lineup of iPhones that will be announced in September 2025. The iPhone 16 is the lineup that is currently for sale.
The exact design details are a closely guarded secret: Apple never releases any information about upcoming products until they are unveiled at special product launch events. The iPhone has been announced in September for the last 14 years — barring 2020 when COVID delayed it one month. Monday, September 8 is likely when it will be this year.
Leaks and rumors suggest Apple is going to make some changes to the standard iPhone lineup. As anticipation builds, here’s a detailed overview of what we can expect from this new series.
The lineup is rumored to consist of five models:
Notably, Apple is discontinuing the “Plus” model in favor of the new Air variant, which aims to offer a thinner design without compromising on performance or features.
The 17e will likely get a later release of spring 2026, just like the delayed release of the iPhone 16e.
Historically, Apple has reserved more vivid colors for its non-Pro models, such as the bright pinks and aquamarine options seen in the iPhone 16 series. The introduction of brighter colors in the Pro lineup would mark a notable change in Apple’s design philosophy, suggesting a willingness to cater to a broader audience seeking personalization in their devices
While these color options are still speculative and subject to change as we approach the official launch, the potential inclusion of vibrant hues like Teal and Dark Green could make the pro phones stand out in a crowded market. As always with Apple, official confirmation will come closer to the release date.
The iPhone 17 series is expected to showcase a tweaked design. The biggest change will come to the camera module on the back, where on the Pro and Air models, it will stretch all the way across the rear of the phone. Based on leaked images, it appears the design of the camera plateau will also be a little tweaked, with a bubbly, glossy look.
The iPhone 17 Air featuring a significantly thinner profile compared to its peers. Whereas the regular and pro models will be the same thickness (or slightly thicker), the Air will be much slimmer and lighter. This model could be the top choice for those who want a more comfortable phone to hold in the hand.
Earlier rumors suggested a much more dramatic redesign — but later turned out to be incorrect.
The entry-level model may see an increase in display size from 6.1 inches to approximately 6.3 inches, while the Air model could measure around 6.6 inches. The Pro models will stick with their 6.3-inch and 6.9-inch displays.
One of the most exciting updates is the potential introduction of ProMotion technology across all models, allowing for a smoother scrolling experience with a refresh rate of up to 120Hz. This feature, previously exclusive to Pro models, will enhance user experience significantly by enabling always-on functionality and better video playback
Apple is expected to enhance its camera technology significantly:
The entire iPhone 17 lineup is rumored to be powered by Apple’s next-generation A19 chip, built on a refined 3-nanometer process, promising improved performance and energy efficiency. The Pro models are expected to come with 12GB of RAM, while the standard and Air versions will have 8GB, catering to both casual users and power users alike.
With advancements in connectivity, the iPhone 17 series is set to support Wi-Fi 7, which will provide faster wireless connections and improved data transmission speeds. This enhancement will be particularly beneficial for users engaged in streaming and gaming activities.
Apple is reportedly collaborating with Corning to introduce a new anti-reflective coating that is tougher and more scratch-resistant than the existing Ceramic Shield. This upgrade aims to enhance screen durability, addressing concerns about wear and tear over time.
While pricing details remain speculative, it’s likely that Apple will maintain similar price points as the iPhone 16 series. The anticipated starting prices could be around:
Pre-orders are expected to commence shortly after a September 2025 announcement, with shipping likely starting a week later.
The iPhone 17 lineup promises substantial upgrades across design, performance, camera technology, and connectivity features. As Apple continues its tradition of innovation, the anticipation surrounding these devices highlights their potential impact on the smartphone market in 2025. With significant enhancements expected across all models, Apple fans have much to look forward to later this year.
Apple’s 2026 iPhone 18 lineup appears set to receive a significant camera upgrade, with all models including the first foldable iPhone expected to feature 24-megapixel front-facing cameras, according to a new report. The rumor of a better selfie camera came up with the iPhone 17 lineup, too, but didn’t materialize.
Getting an iPhone case has never been more important with the new iPhone 17 Pro and iPhone Air models seemingly quite susceptible to scratches. Fortunately, deals save you up to 26% on the full range of official Apple cases for the new models: bumper case, silicone case and clear case (just not TechWoven).
An iPhone case is always a good idea, especially with these deals. But don’t delay — the savings are available for a limited time.
Low demand for the super-slim iPhone Air in markets outside China led Apple to drastically cut its production orders, according to a new report. But the company is increasing assembly for other iPhone 17 models due to high demand.
The report comes after the iPhone Air sold out within minutes of preorders opening in China last week. After the initial buzz faded, demand appears to have dropped off
Apple shipped 58.6 million iPhones and captured 18.2% of the global smartphone market, the company’s “best results ever in a July quarter,” according to new data from the International Data Corporation. The iPhone nearly matched Samsung’s 19% market share.
Demand for innovation, like new artificial intelligence features, plus aggressive trade-in programs, helped fuel the surge, despite tariff woes, IDC said.
Apple will expand Emergency SOS via satellite on the iPhone and Apple Watch Ultra 3 to Mexico later this year.
The feature will enable iPhone and Apple Watch users in Mexico to contact emergency services outside mobile network coverage.
Apple’s iPhone 17 lineup has taken China by storm, with first-day sales reportedly far outpacing the iPhone 16.
In the first week alone, Apple moved an estimated 1.03 million iPhone 17 units — a massive 47% jump over its predecessor.
iOS 26.0.1 and macOS Tahoe 26.0.1 launched on Monday, bringing a range of bug fixes to the major operating system upgrades introduced earlier this month. That includes taking care of multiple issues in the new iPhone 17 series — some quite serious.
In addition, iPadOS 26.0.1, watchOS 26.0.2, tvOS 26.0.1 and visionOS 26.0.1 all went to users on Monday.
Apple officially addressed the iPhone 17‘s Scratchgate issue. It says the problem isn’t due to the new glass-and-aluminum design, blaming worn-out MagSafe risers and chargers in retail displays instead.
iPhone 17’s Scratchgate controversy surfaced just days after it went on sale, sparking widespread concern among early buyers.
A new screen protector company offers iPhone users something they’ve never had before — the ability to showcase personalized artwork directly on their device’s Screen Skinz screen protector while maintaining full functionality during use. Thanks to tech magic, the artwork only shows when the handset’s screen is locked.
“Screen Skinz lets users proudly highlight their favorite team or character with the confidence that a premium tempered glass screen protector has them covered,” said RaShaun Brown, co-founder of Screen Skinz. “With Screen Skinz, your phone has protection when you need it and personality when you want it.”
In its iPhone 17 teardown, the iFixit team provides a detailed explanation of why the iPhone 17 Pro scratches so easily. They brought in a materials scientist to get to the heart of what’s causing Scratchgate — and explain how Apple might have avoided the problem.
Apple’s 2025 iPhone lineup is its boldest — and most confusing — yet. It offers three distinct models designed to cater to very different kinds of users. From the slim and stylish iPhone Air to the all-out powerhouse iPhone 17 Pro, with the well-balanced iPhone 17 in between, there’s something here for everyone.
But with overlapping features, similar pricing and Apple blurring the lines between Pro and non-Pro models, choosing the right iPhone isn’t as straightforward as it used to be.
SAN FRANCISCO — The iPhone 17 Scratchgate drama is real. Demo units of the new iPhone 17 Pro and iPhone Air models in Apple retail stores are showing scratches on opening weekend. The scratches appeared on their aluminum frames and on the glass panels on their backs.
I examined demo iPhones at Apple Stonestown in San Francisco on Friday (the busy iPhone 17 launch day) and again on Sunday. Many of the new iPhone 17 Pros and iPhone Airs are already scratched, especially the iPhone 17 Pro in deep blue and the iPhone Air in space black. But other colors showed scratches, too, even the iPhone 17 Pro in cosmic orange — the hot color this year.
Enough customers are snapping up the base-model iPhone 17 that Apple reportedly asked the companies that assemble the handset to increase production.
There are also signs that the top-of-the-line iPhone 17 Pro Max is selling well.
★★★★★
Apple put an always-on screen in the iPhone 17 and improved the display’s refresh rate to 120 Hz. Plus, the selfie cam got a brilliant new feature. There are plenty of other enhancements too — including double the storage capacity! — which all combine to make Apple’s new base-model iPhone a welcome upgrade for those ready to move up from an aging device.
This is the first time I’ve regularly used a basic iOS model in almost a decade. I’m impressed with what Apple offers for $799. It’s really made me question the need for a Pro model. Here’s why.
An iPhone 17 Pro Max teardown confirms Apple sticking with Qualcomm’s modem for its flagship iPhones this year. The company did not specifically confirm using Qualcomm’s baseband on the iPhone 17 and iPhone 17 Pro models while unveiling them.
This is unlike the iPhone Air, which uses Apple’s second-gen C1X modem.
In a flashback to past launch day problems, Apple’s highly anticipated iPhone 17 lineup faces an unexpected setback as users across China report iPhone 17 Pro scratches on the device’s redesigned glass-and-aluminum back, according to a new report.
Social media platforms have been flooded with images showing scuffs and scratches appearing on display models after just hours of store exposure.
Crowds thronged to Apple stores around the globe Friday to pick up the newest iPhones — the iPhone 17, iPhone 17 Pro and iPhone Air — on launch day. Apple CEO Tim Cook himself threw open the doors of Apple Fifth Avenue in New York City on Friday morning.
Alongside the exciting new iPhone lineup, Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 also arrived at Apple retail stores and authorized outlets on Friday
Early reviews of the iPhone 17 lineup say the 2025 models bring Apple’s most significant generational upgrade in years, despite some caveats here and there.
The series spans four models, each targeting different user priorities, from the newly capable base model to the ultra-thin iPhone Air and the two powerhouse Pro variants.
Two closely matched heavyweights square off this year in Apple’s iPhone lineup: the iPhone 17 vs. the iPhone 17 Pro. On paper, the gap between the two has never been narrower. But look closer, and you’ll find a few key differences that could sway your buying decision.
The iPhone 17 Pro has a few tricks up its sleeve that make it the ultimate choice for power users. But is it worth the extra $300? Find out in this iPhone 17 vs. iPhone 17 Pro. comparison.
iOS 26 introduces a new Adaptive Power mode to extend your iPhone’s battery under load. And Apple’s newest iPhones — iPhone 17, iPhone 17 Pro and iPhone Air — will ship with this feature enabled by default.
On older iPhones, you must manually enable Adaptive Power to boost their runtime.
Weekend preorder demand for the iPhone 17 family outpaced last year’s iPhone 16, says TF International analyst Ming-Chi Kuo. As per Apple’s production estimates, the analyst says the Pro Max model remains the undisputed demand leader.
The strong iPhone 17 preorder should help boost Apple’s Q3 2025 results.
This week on Cult of Mac’s podcast: After Apple’s truly Awe Dropping event, we’re picking up the pieces and discussing iPhone Air, iPhone 17 Pro and the rest of the new hardware.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
There’s no need to wait: Shop the best iPhone 17 cases available now so you can slide your new device directly into one when it arrives. As you may know, new iPhones are pretty tough. And sure, lots of people go caseless to show off their handset’s sleek lines and cool color.
But imagine you drop it and break it, or crack the edge of the glass without even knowing how it happened — like I did recently with my iPhone 16 Pro (and just weeks ahead of likely trade-in!).
Yes, breakage can be crushing. But fortunately, even though the iPhone lineup 17 just came out, you can already choose from plenty of protective new cases — and avoid my sad fate.
Case makers plan for the new iPhone every year, with plenty of timely new releases. You could go minimal with a thin case that works well with iPhone Air’s sleek design. You might seek extreme impact resistance for the most damaging drops for your iPhone 17, or maybe you’d pick a luxurious leather that only looks better with age. For those looking for durable yet stylish protection for an iPhone 17 Pro or Pro Max, you can find a variety of well-crafted options.
We gathered the best iPhone 17 cases you can buy right now — in addition to cases by Apple and its subsidiary Beats — with prices starting as low as $19.
Apple is now accepting preorders for the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max. The devices will hit store shelves next Friday, on September 19 — the same day preorders get delivered.
Update: An hour after the pre-orders started, demand for the iPhone 17 Pro Max is already starting to exceed supply. An order placed now in the U.S. for most configurations of this top-of-line model won’t ship until late September, and others won’t arrive before October.
Apple is already taking preorders for the AirPods Pro 3, Apple Watch Series 11 and Apple Watch Ultra 3. All three will be available at retail starting September 19.
The iPhone 17 Pro and Pro Max include 12GB of RAM, which is 50% more than their predecessors. The change should improve the performance of the handsets, especially when handling AI-related functions.
However, the base model iPhone 17 did not get a RAM upgrade. And the amount in the iPhone Air remains unknown.