Mobile menu toggle

Siri

Siri, Apple’s voice-activated AI assistant, arrived in 2011 as a groundbreaking feature of the iPhone 4s. Initially, it helped users perform simple tasks such as setting reminders, sending messages and searching the web through natural language voice commands.

Siri’s launch marked one of the earliest mainstream uses of conversational AI in consumer electronics, making voice interaction a practical tool rather than a futuristic concept.

Siri: The first popular AI assistant in wide use

Over the years, Siri has undergone significant evolution. Apple continuously works to improve the AI assistant’s understanding of context, natural language and user intent.

These upgrades have expanded its abilities from basic voice commands to more complex interactions, such as handling multistep requests, providing personalized recommendations, and integrating deeply with Apple’s ecosystem. This evolution reflects advances in machine learning and natural language processing, enabling the voice assistant to offer more intuitive and humanlike responses.

The voice gateway to Apple’s ecosystem

Siri’s integration with Apple’s hardware ecosystem — from iPhone, iPad and Mac to Apple Watch, HomePod and Apple TV — enhances its usability and convenience. Siri leverages on-device processing for improved privacy and faster responses while maintaining seamless cloud connectivity for complex tasks. This makes Siri both efficient and secure, aligning with Apple’s focus on user privacy.

Today, its capabilities extend across a wide range of functions. It can control smart home devices, navigate routes in Apple Maps, manage schedules, send messages, make calls, and even assist with accessibility needs.

Siri also supports multilingual commands and personalized voice recognition, making the assistant more adaptable and user-friendly. Through Siri Shortcuts, users can automate custom workflows, linking multiple actions into a single voice command.

Challenges from ChatGPT and others

Over the years, Siri has transformed from a simple voice command tool into a sophisticated AI assistant that understands context, personal preferences, and complex requests. However, in recent years, developments in conversational AI products like ChatGPT have showcased Siri’s shortcomings.

Apple continues to work to make its voice assistant smarter. But development problems led the company to delay the rollout of a more conversational version of the AI assistant in 2025.

If Apple can perfect the next-gen Siri, it could play an outsize role in users’ everyday lives, thanks to the billions of Apple devices in use.

Read Cult of Mac’s latest posts on Siri:

iOS 26.4 features surface in new internal Apple leak

By

iOS 26.4 features leak
iOS 26.4 will apparently come with several handy new features.
Image: Apple/D. Griffin Jones/Cult of Mac

A leaked iOS 26 internal build reveals several new features Apple plans to introduce in iOS 26.4. These include credit card autofill support for third-party apps, folders in whiteboarding app Freeform, and a Sports tier in Apple TV.

The company will supposedly also introduce additional security measures with the update.

Apple replaces AI chief, taps ex-Googler to fix Apple Intelligence

By

Apple replaces AI chief, taps ex-Googler to fix Apple Intelligence
Apple found an expert with extensive AI experience to put in charge of some of its AI efforts.
AI image: Google Gemini/Cult of Mac

John Giannandrea, the man responsible for making Apple Intelligence what it is today, is out. It’s an expected change, as senior management reportedly didn’t think Giannandrea could provide the leadership needed to develop critical AI products.

Amar Subramanya, who Apple poached from Microsoft, will replace Giannandrea. Prior to his short stint at Microsoft, Subramanya spent many years at Google — most recently as head of engineering for the Gemini AI chatbot.

Tim Cook retiring in 2026? Say it ain’t so … [The CultCast]

By

Photo of Tim Cook, the Apple CEO rumored to retire as early as January 2026, along with the logo for The CultCast podcast.
Is Tim Cook really getting ready to do a disappearing act?
Image: Cult of Mac

This week on Cult of Mac’s podcast: The latest rumor about Apple CEO Tim Cook‘s retirement says he could step down as early as next January. We discuss the likelihood of that, and Apple’s succession plans, as we debate the company’s future.

Also on The CultCast:

  • Soon, iPhones will let users trigger voice assistants other than Siri (at least in some countries).
  • It sounds like Apple might kill the Mac Pro. We pour one out for the distinguished line of high-powered computers — but recognize that maybe their time has come.
  • Against all odds, the iPhone Pocket is a hit! Time to eat some crow.
  • You won’t believe what London phone thieves do when they find out they’ve got an Android on their hands.
  • And finally … we marvel at some super-high-end Apple setups.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Sorry, Siri: iPhone side button will soon trigger other voice assistants

By

An image of an iPhone 17 with a magnifying glass and a microphone overlaid, used to illustrate a story about triggering a new voice assistant other than Siri by using the side button.
Open a third-party voice assistant instead of Siri.
Image: Rajesh Pandey/Cult of Mac

Apple will soon allow iPhone users in Japan to use the side button to trigger a third-party voice assistant they might prefer to Siri. It is laying the groundwork for this change in iOS 26.2, which is currently in beta testing.

The company posted a detailed post on its developer blog providing insight into this change.

New Apple rules keep apps from sending data to third-party AI

By

Apple App Review Guidelines on AI
Apple is making sure apps don't just send your data to third-party AI services.
Photo: Apple/Rajesh Pandey

Apple rolled out updated App Review Guidelines Thursday that require developers to explicitly disclose when they’re sharing your personal information with third-party artificial intelligence services — and get your permission first.

5 cool things you can do with Samsung SmartThings and Siri

By

Samsung SmartThings and Siri
You can do quite a lot with SamSung SmartThings and Siri.
Photo: Ste Smith/Cult of Mac

If you’re an Apple user who’s been eyeing Samsung’s SmartThings ecosystem, you might be wondering how well it plays with Siri and your other Apple devices. The good news? SmartThings has robust HomeKit support, meaning you can control a wide range of smart home devices using Siri voice commands, the Home app and Apple’s automation features. Here are five impressive ways to integrate SmartThings into your Apple-powered smart home.

Apple might retire HomePod mini soon

By

HomePod mini discontinued?
HomePod mini 2 around the corner?
Photo: Apple/Rajesh Pandey/CultOfMac

Apple might have silently discontinued the original HomePod mini. The tiny smart speaker is out of stock across several U.S. retailers, fueling speculation that a new model might be coming soon.

Hey, Siri — Google’s got the AI upgrade you need! [The CultCast]

By

The CultCast logo with Siri and Google Gemini logos
Can Google AI finally fix Siri? Sounds like Apple's betting on it.
Image: Cult of Mac

This week on Cult of Mac’s podcast: Apple reportedly plans to pay a cool $1 billion a year to use Google Gemini to make Siri smarter. How do we feel about that? Honestly, anything that fixes Siri sooner rather than later would be a big win.

Anybody creeped out about iPhones and Macs with Google inside should rest easy, though. Apple plans to keep everything safe and secure. And Cupertino’s still scrambling to get its own AI up to speed.

Also on The CultCast:

  • Apple plans to build a low-priced laptop that will bring Macs to the masses. We discuss why that has PC makers quaking in their boots.
  • The iPhone Air is reportedly a bust. One big reason is that people love their iPhone cameras — and the Air skimped out on that. The next iPhone Air model might add a second lens, but really fix the problem?
  • Some automakers plan to pull the plug on CarPlay. We’re already plotting our revolt!
  • Griffin runs down the top five features in iOS 26.1 that you should try immediately, including one important toggle that will keep your iPhone from photographing the luxurious insides of your pocket.
  • And finally, we wrap up with a new game — Apple Mad Libs!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Upgrading Siri with Google Gemini will be $1 billion quick fix

By

Upgrading Siri with Google Gemini will be $1 billion quick fix
At the heart of the new Siri will be Google AI. But it’s not as bad as you might think.
Graphic: Apple/Google

The brains behind the upcoming AI-enhanced version of Siri will reportedly be provided by Google, not Apple’s own tech. For a hefty price.

Google’s software will supposedly run on Apple servers, so user data isn’t being handed over to Google.

5 Apple products I wish I never bought

By

Image of red Apple logo that's melting
Most times, Apple nails it. But not always.
AI image: Midjourney/Cult of Mac

Apple makes some of the best tech products in the world — beautifully designed, powerful and reliable. But even the best stumble sometimes.

Over the years, I’ve used plenty of Apple devices that looked great on paper but turned out to be frustrating in practice. Here are the ones that made me question Apple’s “it just works” mantra.

Apple reportedly will tap Google Gemini to give Siri a brain boost

By

Google Gemini might power next-gen Siri.
Google will help next-gen Siri.
Image: Rajesh Pandey/Cult of Mac

Apple’s long-delayed Siri upgrade will reportedly “lean on Google’s Gemini” model to power many of its features. It will also include an AI-powered web search.

However, this Gemini integration will supposedly function differently from how Apple currently integrates ChatGPT into Apple Intelligence.

7 exciting features to expect from Siri’s 2026 AI upgrade

By

Siri 2026 AI upgrade
Tim Cook confirmed AI-enhanced Siri should arrive in 2026. Here's a reminder of what that will mean.
AI image: ChatGPT/Cult of Mac

Apple’s long-delayed AI-powered Siri upgrade remains on track for a 2026 debut, CEO Tim Cook said Thursday. That offers some reassurance to users after multiple setbacks pushed the originally planned 2024 release back by more than a year.

So, what can we expect from a smarter Siri voice assistant when it finally arrives? 

OpenAI acquires ex-Apple Shortcuts team to supercharge ChatGPT for Mac

By

OpenAI acquires the team behind Sky
The team behind Shortcuts will now work on the ChatGPT app.
Photo: OpenAI

ChatGPT maker OpenAI has acquired Software Applications Inc., a company founded by former Apple employees who worked on Workflow, the software Apple acquired in 2017 and renamed “Shortcuts.”

At Software Applications, the team has been hard at work on Sky, an AI-powered assistant that can perform actions across any app on your Mac. The acquisition should give OpenAI a leg up when it comes to integrating ChatGPT into Macs.

Meta steals top Apple AI exec behind ‘answer engine’ project

By

Image representing Apple's AI knowledge
The brain drain from Apple's AI team is real (and likely to accelerate).
Photo: Apple

Meta continues poaching high-profile executives from Apple’s AI team for its Superintelligence group. The latest hire is Ke Yang, who Apple recently appointed to lead its Answers, Knowledge and Information team.

Apple’s team is making an “answer engine” that will crawl the web to answer simple search queries. 

Apple’s smart home hub will cost $350

By

AI-generated image of wall-mounted screen for home automation with the words
Apple's first smart display could be pricey.
AI image: Midjourney/Cult of Mac

Apple will build its upcoming smart home products in Vietnam to diversify its manufacturing away from China. This includes indoor security cameras, a smart display and a tabletop robot

A $350 smart display will be the first to launch in spring 2026. 

Today in Apple history: iPhone 4s opens for Siri-ous preorders

By

iPhone 4s
The iPhone 4s was the last iPhone that Steve Jobs directly worked on.
Photo: Apple

October 7: Today in Apple history: iPhone 4s preorders begin and they are Siri-ous October 7, 2011: Two days after the death of Steve Jobs, Apple opens preorders for its next-gen iPhone 4s.

The last iPhone that Jobs worked on directly, the 4s boasts a speedier A5 chip, improved 8-megapixel camera with 1080p HD video recording, and — most significantly — Apple’s new AI virtual assistant, Siri.

Today in Apple history: Siri debuts on iPhone 4s

By

Sorry, Alexa: Siri still the most widespread AI assistant
Apple envisioned an AI helper like Siri way back in the late 1980s.
Photo: Ste Smith/Cult of Mac

October 4: Today in Apple history: Siri debuts on iPhone 4s October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri. A groundbreaking example of artificial intelligence in action, the Siri launch fulfills a long-term dream at Apple.

In fact, the company first predicted such a feature in the 1980s — with Siri’s debut coming at almost the exact month Apple envisioned.

Make your iPhone read text out loud

By

Image of an iPhone with the words
Your iPhone can read text from websites and iMessages (and even words in photos). Here's how to make it happen.
Image: D. Griffin Jones/Cult of Mac

You can have your iPhone read out loud any text on its screen with a useful accessibility feature called Accessibility Reader. Apple designed this feature for people who have trouble reading small text, but you will find it handy even if you don’t — in lots of situations.

For instance, your iPhone can read recipes aloud while your hands are busy cooking. Or you can quickly hear how to pronounce a word you don’t know — that’s what I use Accessibility Reader for most often. You can even hear what you’re typing as you write.

The potential applications for everyday use are incredibly broad. Here’s how to use Accessibility Reader and all of the iPhone’s Read & Speak features. 

Siri desperately needs the ChatGPT-like chatbot Apple is now testing

By

Siri under construction
With a Siri revamp under way, Apple’s voice assistant needs a chatbot.
Graphic: ChatGPT

Apple is reportedly testing an AI-powered chatbot that can perform many tasks that the promised Siri upgrade will be able to handle. The app supposedly gives Apple employees a way to test future Siri capabilities, but also to explore whether Siri needs a chatbot functionality.

ChatGPT, Google Gemini and others made AI chatbots mainstream, so not having one in the long-promised Siri revamp would be a glaring omission. One that would draw considerable criticism.

Apple preps AI search engine to take on OpenAI and Perplexity

By

Image of an Apple logo and the words
Apple’s “World Knowledge Answers” could be baked into a future version of Siri.
Image: ChatGPT/Cult of Mac

Apple will reportedly take on OpenAI and Perplexity with its own AI-powered web search. Known internally as the World Knowledge Answers, the feature should launch by next year.

The company will integrate it directly into Siri and may eventually bring it to Safari and Spotlight.

How to make Siri silence alarms on other Apple devices

By

Control iPhone alarm sound using Siri
Stop an irritating alarm in another room with a simple Siri command.
Graphic: Ed Hardy/Cult of Mac

Say you’re in the kitchen and you hear an alarm going off on the iPad in your living room. Rather than walking across the house to deactivate it, you can use Siri on your iPhone or HomePod to shut off the alarm. This method also works with timers (and a variety of devices, too).

Here’s how to do a handy trick that everyone should know.

Google Gemini might give Siri the AI boost it needs

By

Google Gemini Siri
Google Gemini could get baked into an upcoming Siri version.
Graphic: Apple/Google/Cult of Mac

Add Google Gemini to the list of AIs that might go into the promised revamp of the Siri voice assistant if Apple can’t develop the tech itself.

Apple is working hard on its own large language models to provide Siri with a much-needed intelligence boost. But Cupertino is reportedly covering its bases by talking to other companies about using their AI instead. Google joined the list, according to an unconfirmed report published Friday.

Apple’s ‘Pixar Lamp’ robot could feature a human-like Siri

By

Apple desktop robot
Control the lamp naturally, using gestures in the air.
Photo: Apple

Apple plans an ambitious return to artificial intelligence hardware with a slate of new devices, headlined by a tabletop robot designed to serve as an interactive AI companion, according to a new report. Cult of Mac reported on the “Pixar Lamp” robot and its physical motions before, but new information indicates a new version of Siri could make it surprisingly human-like in its interactions with people.

Smarter Siri might finally bring true iPhone voice control

By

Apple taps software veteran to fix Siri and Apple Intelligence
Revamped Siri's best feature may not work with banking apps.
Photo: Apple

Apple’s long-delayed next-gen Siri won’t just be smarter. It will use App Intents to let you control iPhone apps with your voice.

However, due to reliability concerns, Apple may limit this feature’s rollout to select third-party apps.

Google Pixel 10 teaser roasts Apple over Siri’s long wait

By

Google Pixel 10 teaser taking a potshot at failed Siri 2.0
Google takes a dig at Apple's failed smarter Siri rollout.
Photo: Google on X

Google’s newest teaser for its upcoming Pixel 10 lineup mocks Apple’s failed rollout of a new, smarter Siri. “If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon,” says Google in the ad.

It recommends frustrated users to “just change your phone” and gives a glimpse of the Pixel 10 at the end.