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Anurag Chawake

Netflix’s AI experiment gives us a glimpse of Apple TV 4K’s future (we hope)

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Image of Netflix user interface on a large-screen TV, used to illustrate a story about Netflix's AI voice search, currently in beta.
Netflix cooked up an AI voice search that makes Apple TV seem extra-feeble.
Image: Netflix

Netflix is testing a powerful new AI voice search that shows just how badly the Apple TV 4K needs an upgrade. Currently limited to a handful of users, Netflix’s new AI-powered tool lets users search for content conversationally. And instead of searching for something simple like a movie genre or specific title, they can ask Netflix for entertainment that fits their current mood.

For example, users can ask for something like “find me something that’s emotional but not too long” or “a romantic comedy with a few episodes.”

It’s a real game changer, according to a beta tester who gained early access. When Apple’s long-delayed Siri upgrade finally arrives, it could provide a similar — or even better — experience on Apple TV 4K.