Apple must avoid following a path blazed by Google. Years ago, the search giant touted its “don’t be evil” policy. But somewhere along the line, Google lost track of that — and ended up getting sued Tuesday by the Justice Department.
Apple, which faces similar scrutiny by a variety of governmental bodies, has a chance now to drop some of its questionable policies. If it doesn’t, Cupertino could end up facing its own lawsuit(s).
The encouraging news is, Apple is mostly a good company, so a few tweaks now could easily head off much larger adjustments down the line. Court-ordered changes — like a forced sale of the App Store — could prove painful.
Here’s why Apple needs its own “don’t be evil” policy, along with some concrete steps Cupertino can take to prove that it’s actually a force for good in the world.
October 21, 1991: Apple launches its PowerBook 100 series. The lightweight laptops quickly become one of the most important tech gadgets of all time.
These devices almost single-handedly turned notebook computers into a mainstream technology. Apple’s subsequent success in this category — whether it’s the current MacBooks or even the rise of mobile devices like the iPhone — owes a huge debt to the PowerBook 100 series.
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What’s old is apparently new. With Apple Music TV, the new streaming channel that plays music videos 24 hours a day, Cupertino created a 21st-century version of MTV that looks a lot like the 1980s.
The service — which is free to everyone in the United States, not just Apple Music subscribers — launched out of the blue Monday. More than a quarter century after the original MTV’s heyday, this is going to be fascinating to watch. Can it possibly work?