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Today in Apple history: Apple IPO mints instant millionaires

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Apple is worth more than the entire US energy sector combined
December 12, 1980, was an incredibly important day for Apple.
Photo: Ste Smith/Cult of Mac/401Calculator

December 12: Today in Apple history: Apple goes public at $22 per share, minting instant millionaires December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market at $22 per share. The Apple IPO becomes the biggest tech public offering of its day. And more than 40 out of 1,000 Apple employees become instant millionaires.

As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million. However, the big payday triggers internal tensions as it highlights Cupertino’s class divide.

Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible

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$1 trillion value
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple Computer’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to Cupertino in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt. Little did they know …

Top 4 Apple products with most upgraders in Q4 2025

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Top 4 Apple products with most upgraders in Q4 2025
Here are the products getting repeat customers into Apple stores.
AI image: ChatGPT/Cult of Mac

Record numbers of customers upgrading their gear helped push up Apple’s revenue into record territory last quarter, and that’s boosting AAPL’s stock price.

Here are the products that the company says are the most popular with upgraders in Q4 2025. Some you might be able to guess, but there’s a very conspicuous absence from the list.

Today in Apple history: Apple stock smashes through $700 barrier

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bull Wall Street
Like a bull in an ... Apple Store?
Photo: Sam Valadi/Flickr CC

September 17: Today in Apple history: Apple stock smashes through $700 a share September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.

Amazingly, the new record is $270 a share higher than at the start of the year. Apple stock rose 65% in just nine months.

Today in Apple history: Apple becomes world’s most valuable company

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money
This was a good day for Apple!
Photo: Ste Smith/Cult of Mac

August 9: Today in Apple history: Apple passes ExxonMobil to become world's most valuable company August 9, 2011: Apple overtakes oil giant ExxonMobil to become the world’s most valuable publicly traded company.

The milestone caps an astonishing turnaround for Cupertino. Just 15 years earlier, it looked like it was just about “game over” for Apple.

Why this dark horse candidate could be Apple’s next CEO

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Cartoon of Apple's current executive team with Apple CEO Tim Cook in the foreground.
The most likely person to take over as Apple CEO when Tim Cook steps down is a dark horse candidate.
Photo: Apple/Grok

With the surprise retirement of Apple COO Jeff Williams on Tuesday, all bets are off concerning the next CEO of Apple.

Williams, a 27-year Apple veteran, was widely regarded as the likely next CEO of Apple when Tim Cook eventually steps down.

But with Williams out of the running, Apple senior vice presidents John Ternus or Craig Federighi are now seen as the most probable candidates for the top spot.

But I think it could be someone else entirely — and it’s a pick I haven’t seen anyone else make.

Here’s who I think might be the next CEO of Apple, and why.

Today in Apple history: Apple market cap breezes by Walmart

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Apple could be a $2 trillion company by end of 2021
At this point, a $200 billion market cap seems almost quaint for Apple.
Photo illustration: Ste Smith/Cult of Mac

March 12: Today in Apple history: Apple overtakes Walmart in value March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies. The Apple market cap soars past $200 billion, fueled by intense excitement over the first-generation iPad.

Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.

Apple takes back title as world’s most valuable company

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Apple takes back title as world’s most valuable company
Apple's market cap is way ahead of Microsoft and Nvidia.
Photo: Pixabay/Pexels CC

With a market capitalization above $3.6 trillion, Apple regained the title of world’s most valuable publicly traded company. The Mac-maker is valued well above Microsoft and Nvidia, both of which had been valued higher earlier this year.

A recent sharp rise in AAPL share value seems to indicate that investors are optimistic that a surge in iPhone sales is on the horizon.

Apple regains title as world’s most valuable company after stock surge [Updated]

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Tim Cook with money bag
A market cap of $3.3 trillion
Illustration: Cult of Mac

Apple rose to once again become the world’s most valuable publicly traded company on Wednesday. Its market capitalization passed $3.3 trillion, once again putting the Mac-maker ahead of Microsoft.

This comes just days after Apple dropped to third place when Nvidia’s share market cap briefly rose ahead. But AAPL has been on a tear since announcing plans this week to integrate AI into iPhone, Mac and other products.

Update: Stocks go down as well as up, and when Wall Street closed on Wednesday, Microsoft’s valuation was slightly higher than Apple’s.

Apple’s market cap passes $3 trillion … but so does Nvidia’s [Updated]

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Apple money cash
Apple is again valued at over $3 trillion, but chip-maker Nvidia is now worth even more than that.
Photo: Cult of Mac

Apple had a great day in the stock market on Wednesday, with its market capitalization once again surpassing the $3 trillion mark. But chip-maker Nvidia had an even better day and passed Apple’s market cap for the first time ever.

The result is that Apple, which spent years as the world’s most valuable publicly traded company, is now in third place. To see how Apple’s apple market cap has evolved over time, check out this detailed analysis.

UPDATE June 6: The funny part about stocks is they go up and down. The market capitalization of both Apple and Nvidia dropped below $3 trillion on Thursday. But NVDA dropped even more so AAPL is once again the second most valuable publicly traded company behind Microsoft.

Tim Cook nets a quick $41 million from selling Apple shares

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Tim Cook earnings apple
Tim Cook likes his currency the old-fashioned way.
Illustration: Ste Smith/Cult of Mac

Apple CEO Tim Cook turned some of his millions of Apple shares into cash. He reportedly netted about $41 million from the sale.

Unlike some CEOs, Cook owns only a minute share of the company he runs.

Today in Apple history: Apple steals a financial record from Microsoft

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Tim Cook earnings apple
Yet another financial milestone.
Photo: Ste Smith/Cult of Mac

Aug 20: Today in Apple history: Apple passes Microsoft as most valuable publicly traded stock ever August 20, 2012: Apple passes a financial milestone as it becomes the most valuable publicly traded stock ever.

The company it bests to attain this record? Longtime rival Microsoft, which peaked on December 30, 1999. Apple’s surge to the top spot serves as a reminder of just how radically the fortunes of both companies changed over the years.

Apple passes $3 trillion mark cap … again

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Apple money cash
The total value of all AAPL shares passed the $3 trillion mark.
Photo: Cult of Mac

Apple is once again worth a whopping $3 trillion. Hitting this market capitalization milestone reflects what an amazing 2023 the company is having, considering its market cap dropped below $2 trillion at the beginning of the year.

The company previously surpassed the triple-trillion mark 18 months ago.

VR/AR headset anticipation pushes Apple share price to record high

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Apple earnings blow past analysts’ estimates yet again
A new Apple share price record!
Photo: Cult of Mac

Apple stock price is up 2% on Monday, rising to a new record high. Each share is going for about $184.60, sailing past the previous high of around $182 set back in early 2022.

Experts credit a recent rise in AAPL on anticipation for the VR/AR headset that Apple will almost certainly unveil on Monday.

How low can it go? Apple market cap dips below $2 trillion.

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Tim Cook makes the case for Apple during Congress' antitrust hearing.
Apple CEO Tim Cook says that share price is "not the most important measure of our success" but he can't be happy about the recent slide in value.
Photo: C-SPAN

The months-long slide in the value of Apple shares reached the point on Tuesday that the company is now worth less than $2 trillion.

In an ironic twist, this happened exactly one year to the day after it surpassed the $3 trillion mark.

Surprise! Apple is 2022’s ‘biggest stock-market loser.’

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By one important measure, Apple is this year's biggest stock-market loser.
By one important measure, Apple is this year's biggest stock-market loser.
Photo: Ste Smith/Cult of Mac

It’s no secret 2022 has been a volatile year for tech stocks, even as Apple has stayed locked in its familiar role of stock market juggernaut, somehow always beating earnings expectations.

So you might be surprised to hear “Apple is this year’s biggest stock-market loser,” according to a report.

Apple dethroned as world’s most valuable company

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Bullish Apple analysts aren’t panicking about coronavirus…yet
Wall Street has not been kind to Apple in 2022.
Photo: Brad Gibson/Cult of Mac

Apple is no longer the world’s most valuable company. That honor now goes to the Saudi Aramco oil giant. The Mac-maker had (mostly) held onto the title since 2020, but has now lost it.

So far in 2022, the value of AAPL shares is down 20%, while the share value of the Saudi oil company has surged 25%.

Apple might lose title as world’s most valuable company

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International governments plan to rethink tax rules for the ‘digital age’
Apple is still the world’s most valuable company, but just barely.
Photo: Pixabay/Pexels CC

For a brief period, the Saudi Aramco oil giant took over from Apple as the world’s most valuable company. A rally on Tuesday has since put the Mac-maker back on top, but all it would take is another bad day on Wall Street for Apple to lose the title again.

This comes after Apple has lost over 14% of its value in 2022, while Aramco gained about 28%.

Apple stock sees 10th consecutive increase for first time in over a decade

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Apple stock sees 10th consecutive rise
AAPL keeps on climbing.
Image: Apple/Google

Apple’s share price was up 0.5% at the end of trading on Monday, marking a 10th consecutive increase for the first time in more than a decade.

That’s despite reports that indicate Apple has been forced to slash iPhone SE 3 orders due to weaker-than-expected demand. But one analyst says investors are more interested in the performance of iPhone 14 later this year.

Berkshire Hathaway calls Apple ‘ungodly well-managed’

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Warren Buffett's Berkshire Hathaway remains bullish on Apple.
Warren Buffett's Berkshire Hathaway remains bullish on Apple.
Photo: Kevin Dooley/Flickr CC

Charlie Munger, investment company Berkshire Hathaway’s vice chairman, laid out high praise for Apple during an interview with Yahoo! Finance on Thursday. He called the Cupertino juggernaut “ungodly well-managed.”

He also described Apple as “one of the strong companies” and said he expects it to remain so.

What it will take to push Apple to $4 trillion

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Apple MacBook cash dollars money
Apple will be at a $4 trillion marker capitalization before you know it. Here’s why.
Photo: Ed Hardy/Cult of Mac

Two monumental events happened this week. Apple became the first U.S. company to be worth an astonishing $3 trillion. And a day later came the official end of BlackBerry — a series of phones that once dominated the market.

The collapse of BlackBerry is proof that today’s winners aren‘t inevitably tomorrow’s. While in the coming years Apple could become the first company to reach $4 trillion, it also could start down a path that ends in failure.

Here’s some of what Apple will do so it doesn’t end up like BlackBerry.

Apple wins race to $3 trillion market cap

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Apple earnings blow past analysts’ estimates yet again
After growing steadily for years, Apple’s market capitalization passed the $3 trillion point.
Photo: Cult of Mac

Apple just became the first publicly traded U.S. company to be valued at a whopping $3 trillion. AAPL stock topped out at $182.88 a share Monday before dropping slightly, bringing the market cap back below the $3 trillion milestone.

It closed at $182.01, leaving Apple’s market cap at an astonishing $2.99 trillion. But it continued to climb once again in after-hours trading.

Apple passes Microsoft to again become world’s most valuable company

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Apple money cash
Apple is back on top, with a valuation higher than Microsoft. And Google, too.
Photo: Cult of Mac

A sharp rise in Apple’s share price allowed the Mac-maker to regain the title of publicly traded company with the highest market capitalization n the world. It beat out Microsoft, who’d held the top spot for less than a month.

An unconfirmed report of Apple’s aggressive plans to make self-driving cars helped drive a 6% increase over the past week.