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Today in Apple History

Apple’s greatest ad ever? The story behind ‘Think Different.’

Apple’s greatest ad ever? The story behind ‘Think Different.’

By Luke Dormehl · September 28, 2026

On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising. >>>

Latest Apple TV+

3 reasons to watch Maximum Pleasure Guaranteed on Apple TV

3 reasons to watch Maximum Pleasure Guaranteed on Apple TV

By David Snow · June 23, 2026

Our "Maximum Pleasure Guaranteed" review agrees with Stephen King. This Apple TV thriller has Hitchcock in its blood. >>>

Cult of Mac Buys Back