TODAY IN APPLE HISTORY

Today in Apple history: It’s time to ‘Think different’

By Luke Dormehl · August 8, 2020

August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love. It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad. continue reading

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