AirPods are the key to romance in Apple’s holiday ad

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Apple
Apple wants you to give the gift of music this holiday season.
Photo: Apple

The first big Apple ad of the holiday season is here just in time for Thanksgiving.

Apple published its holiday ad “Sway” to Youtube today. The whimsical ad features a winter holiday cityscape that transforms into something magical as a couple dance through it. Of course, they’re rocking AirPods and the iPhone X the entire time.

Check it out:

Best Mac accessories for gift-giving [2017 Gift Guide]

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These best Mac accessories are perfect for any Mac owner on your gift list.
These accessories are perfect for any Mac owner on your gift list.
Image: Ste Smith/Cult of Mac

2017 Gift Guide bug Christmas creeps up on you quickly, so if you haven’t already started your shopping, it’s time to do something about it. Cult of Mac can help! In this guide, you’ll find a selection of stellar gifts that are perfect for the Mac lover in your life.

We have killer keyboards, stunning stands, super speakers and more!

The Best Black Friday deals of 2017

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Check out these killer Black Friday deals.
Photo: Ste Smith/Cult of Mac

The holiday season is finally upon us and you know what that means? Killer deals on all the tech gadgets you’ve been lusting after all year.

Black Friday deals for 2017 are already setting the internet into a tizzy of anticipation with big discounts on 4K TVs, smart speakers, drones, iPads, smartphones and much more. Cult of Mac will be rounding up the best deals right here so you can spend less time Black Friday shopping and get on with life.

Here are the best deals worth checking out:

Affordable Android beats iPhone X in new speed test

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iPhone X
iPhone X is fast, but not the fastest.
Photo: Ste Smith/Cult of Mac

Apple’s new A11 Bionic makes iPhone X blazing fast. It’s faster than its biggest rivals, despite fewer processing cores and slower clock speeds. But there’s a new Android that narrowly beats Apple’s latest in a real-world speed test.

And believe it or not, that Android costs half as much as iPhone X.

iPhone SE 2 rumored to launch in mid-2018

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low-cost-android-makers-are-hurting-thanks-to-iphone-se-image-cultofandroidcomwp-contentuploads201604iphonesearray-800x620-jpg
A new iPhone SE might be on the way.
Photo: Apple

Apple is set to make another major play for emerging markets next year with the rumored release of a new iPhone SE 2 handset.

According to a rumor out of Apple’s supply chain, the new iPhone SE 2 will be assembled by Taiwanese manufacturer Winstron, only all units will be put together in Bengaluru, India.

Your Mac drive deserves an emergency kit [Deals]

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Get one-click recovery of essential files from Mac, iPhone or Android devices.
Get one-click recovery of essential files from Mac, iPhone or Android devices.
Photo: Cult of Mac Deals

The best laid plans often go awry, and so do our hard drives. Then there are times when we accidentally delete files, including important business documents and precious family photos. That’s why it pays to have the tools on hand to prevent and recover from the loss of key data.

Bold iPhone thief messages owner for iCloud password

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iPhone
Not the message you expect from an iPhone thief.
Photo: Beth Freestone

An iPhone thief in the U.K. had the audacity to send a message to the phone’s original owner, requesting the iCloud details so they could access their account.

Psychology student Beth Freestone had her handset stolen on a night out in the city of Manchester. Several months later, she then received a message on Facebook from a person claiming to have found the iPhone — but wanting to know how to access its associated accounts.

Watch Store’s biggest sale of the year starts Black Friday [Watch Store]

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black friday Apple Watch bands sale
Save on gorgeous bands in a range of cool materials: metal, aluminum, stainless steel, leather, nylon, wood and more!
Photo: Ste Smith/Cult of Mac

Black Friday is only two days away, and with that Cult of Mac Watch Store’s biggest sale of the year! Save up to 50 percent on Apple Watch bands and accessories, and get a big jump on holiday shopping.

We’ve rounded up some amazing brands for this huge sale including: OleksynPrannyk, Casetify, Nyloon, Ottm, E3 Supply Co., Rilee & Lo, Jack Foster, Strapple, Wood Mark, Nomad, Form Function Form, Clessant, Juuk and more. These brands are offering from 17% to 50% off regular sale prices.

In a few clicks, you’ll find incredible savings on Apple Watch bands and accessories during Cult of Mac Watch Store’s big Black Friday Weekend Sale. That’s right, four days of massive savings. So, on Friday through Monday, visit the Watch Store and get in on these screaming deals while supplies last.

Jony Ive will host free design talk in Washington, D.C.

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Ive
Jony Ive will be talking about the future of design.
Photo: Apple

As one of Apple’s more elusive executives (when was the last time he spoke live at a keynote event?), it’s not every day that you get to hear chief design officer Jony Ive talk about what he does best.

If you live in Washington, D.C., however, you’ll get the chance later this month. Ive is speaking about the “future of design” at the Smithsonian’s Hirshhorn Museum.

Best of all? The tickets are free.

Today in Apple history: iTunes enters top 10 U.S. music retailers

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iTunespic
What was your first ever iTunes music download?
Photo: Apple

November 22 Today in Apple historyNovember 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Store enters the list of top 10 U.S. music retailers.

While Apple still lags behind established retail giants like Wal-Mart, Best Buy, and Circuit City, as well as fellow tech company Amazon, it nonetheless represents big news for Apple — and digital music sales as a whole.