Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]

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Apple's PR blitz for new AirPods, iPads and iMacs was more than just surprising - it was brilliant!
Apple's PR blitz was more than just surprising - it was brilliant!
Cover: Leander Kahney/Cult of Mac

So. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here’s why that was a total genius move!

Read all about the new iPads, iMacs and AirPods in this week’s free issue of Cult of Mac Magazine for iOS. Plus, you’ll find our latest how-tos and products reviews to help make your tech life easier.

Grab the mag now. Or go old-school and get all the posts in the links below.

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Charging, video editing, and language learning round out this week's top deals.
Charging, video editing, and language learning round out this week's top deals.
Photo: Cult of Mac Deals

Today in Apple history: Macintosh LC II is the Mac mini of its day

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The Macintosh LC II was more powerful and cheaper than its predecessor.
The Macintosh LC II was more powerful and cheaper than its predecessor.
Photo: Jonathan Zufi

March 23: Today in Apple history: Macintosh LC II launch March 23, 1992: The “headless” Macintosh LC II arrives, wooing value-oriented customers with a beguiling mix of updated internals and budget pricing.

Designed to take up minimal space underneath a monitor (sold separately), the Mac LC II is destined to become a hit. In retrospect, the entry-level machine is roughly analogous to today’s Mac minis.

Even Apple’s partners don’t know what its streaming TV service will cost

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AirPlay 2
You’ll be able to subscribe to HBO through the Apple TV service but HBO doesn’t know what it’ll cost.
Photo: Apple

If you’re curious about the cost of the Apple TV service set to debut on Monday, you’re in good company: apparently, the media companies that will provide much of the content are almost equally in the dark. 

Still, they think they might know something about Apple’s plans, and it’s good news for users of iPhone, iPad or Mac.

Save on iPad Pro, GoPro and iPhone essentials [Deals & Steals]

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Get the original, giant-size iPad Pro for a steal.
Bag a bargain iPad Pro today.
Photo: Apple

Think twice about picking up the new iPad Pro. For a whole lot less at B&H Photo, you can now get the 12.9-inch model from 2017 with a whopping 512GB of storage. And that’s just one of the awesome offers in today’s Deals & Steals roundup.

You will also find big discounts on the 27-inch iMac with Retina 5K display, and up to 67 percent off a bunch of essential accessories for iPhone. Plus, there’s $100 off the GoPro Hero7 Silver today only!

How to use iOS Spotlight like a launchbar for your iPad

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Let these shortcuts take care of your morning routine, so you can focus more on important things, like breakfast.
Let these shortcuts take care of your morning routine, so you can focus more on important things, like breakfast.
Photo: Charlie Sorrel/Cult of Mac

Every morning, after I park my iPad in its desk stand, I start writing the same way: I play the same music playlist; I start the Focus app, which reminds me to take breaks; and I create a new Ulysses sheet to start typing in. And I do all of these almost without touching the screen.

You’d be surprised at how much you can do on the iPad with just the keyboard. Today we’re going to see some cool examples, plus a bonus Good Morning shortcut.

Want a brand new iPad? Sell your old one for the best price

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iPad mini
The new iPad mini is more affordable when you sell your old one.
Photo: Buster Hein/Cult of Mac

Apple just rolled out two brand new iPads with its latest A12 chip and Apple Pencil support. If you’re still rocking an older model, you’re probably tempted to finally upgrade. And it might not be as expensive as you think.

Sell your old iPad to Cult of Mac and you’ll have a nice chunk of cash to put toward your new model. It’s fast and simple and we typically pay more than anyone else!

AT&T’s ‘5G E’ speeds are slower than LTE on other networks

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No matter what your AT&T iPhone says, everyone else says “5G E” is 4G.
No matter what your AT&T iPhone says, everyone else says “5G E” is 4G.
Photo: Cult of Mac/@Siddavarapu

Customers on AT&T’s ‘5G E’ networks aren’t getting the huge speed gains promised by one of the nation’s largest carriers.

In an attempt to get a headstart on the 5G wave, AT&T has renamed a large portion of its 4G network to ‘5G E.’ The carrier calls it 5G Evolution and says its the first step towards the 20Gbps speeds promised by 5G, but a recent study found that AT&T’s 5G E network is actually slower than LTE Advanced speeds on other carriers.

Look at how mediocre AT&T’s speeds are:

Beats’ version of AirPods rumored to arrive in April

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powerbeats wireless
PowerBeats are in desperate need of a redesign.
Photo: Beats

Apple-owned Beats is about to unleash its wire-free earbuds that will be like a more sporty version of AirPods.

The Beats headphone lineup hasn’t seen a lot of design changes over the last few years but it sounds like fans might finally get a fresh look this spring. According to a new report, the new sport earbuds will be a redesign of the PowerBeats wireless earphones and will be announced in April.

Turn your iPad into a mini iMac with this minimal stand [Review]

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Wiplabs Slope iPAd stand
Wiplabs Slope stand is a great way to keep your iPad off the sticky, messy countertop in the kitchen.
Photo: Leander Kahney/Cult of Mac

My family tends to smear our kitchen countertops with all kinds of gunk. No one has ever heard of the words plate or cutting board. So taking an iPad into the kitchen is a risky proposition: It inevitably ends up in some sticky mess.

Enter the Slope: a nice-looking stand that keeps my iPad out harm’s way.

Made from anodized aluminum, the Slope is good for the kitchen, desk or bedside. It keeps your iPad out of the muck when cooking, or at the perfect angle for work.