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Today in Apple History

Apple lays out its core company values

Apple lays out its core company values

By Luke Dormehl · September 23, 2026

On September 23, 1981, Cupertino laid out its "Apple Values." The Apple mission statement established a positive, productive corporate ethos. >>>

Latest Apple TV+

3 reasons to watch Maximum Pleasure Guaranteed on Apple TV

3 reasons to watch Maximum Pleasure Guaranteed on Apple TV

By David Snow · June 23, 2026

Our "Maximum Pleasure Guaranteed" review agrees with Stephen King. This Apple TV thriller has Hitchcock in its blood. >>>

Cult of Mac Buys Back