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News - page 13

We love the new AirTag even more than the original [Cult of Mac podcast No. 5]

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Image of Apple AirTag 2, along with the words
If you're not already on the AirTag bandwagon, it's time to hop on.
Image: Cult of Mac

This week on the Cult of Mac podcast: The second-gen AirTag finally arrives, and it packs some pretty awesome upgrades — although you’d never know by looking at it!

We discuss all the reasons we love AirTags in general, and Cult of Mac writer Ed Hardy joins us for his review of Apple’s upgraded tracking tag.

Also on the Cult of Mac podcast:

  • A quick teardown of an AirTag 2 shows the massive redesign hiding inside the familiar circular form factor.
  • Griffin explains Apple Music‘s killer feature that lets you easily upload your own tracks and sync them to all your devices. Take that, Spotify!
  • A listener mentions my band, Those Darn Accordions, and that prompts a bit of a rabbit hole run through the band’s history (and surfaces a surprisingly popular ancient YouTube video of me sabering a bottle of Champagne back in the day at Wired.com).

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple Watch hypertension alerts: How reliable are they?

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How reliable are Apple Watch Hypertension Notifications
Apple Watch Ultra 3 is one of the models featuring Hypertension Notifications.
Photo: Apple

For millions of Apple Watch owners, the Hypertension Notifications Feature available on recent models is a big leap in wearable health monitoring. It promises to alert users to potential high blood pressure before it leads to serious health problems. But how reliable are the alerts, and what should Apple users realistically expect?
I’ve had measurably high blood pressure for years. I wear Apple Watch 10, one of the models with hypertension alerts. And yet I’ve never seen one up close and personal. Apparently my meds are working!

Apple almost rebuilt Siri around Claude

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Apple almost rebuilt Siri with Claude.
Claude instead of Gemini for Siri? That almost happened.
AI Image: ChatGPT

Apple might be slow to jump on the AI bandwagon, but internally, the company “runs on Anthropic at this point.” Apparently, the company was also ready to rebuild Siri around Claude, but the deal fell through at the last moment. 
“Anthropic is powering a lot of the stuff Apple’s doing internally in terms of product development and a lot of their internal tools,” revealed Bloomberg‘s Mark Gurman in the TBPN’s Technology’s daily show. 

Apple by the numbers: Key stats reveal the company’s astonishing scale

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AI-generated image of the Apple logo surrounded by black, as seen through a sci-fi-style tube of numbers
Apple's shocking numbers start with $143.8 billion in gross revenue.
AI image: Midjourney/Cult of Mac

“I am proud to say that we just had a quarter for the record books,” Apple CEO Tim Cook said during Thursday’s earnings call, before rattling off numbers that surprised Wall Street analysts — in a good way.
The highly successful quarter was also one for the stat geeks. Apple racked up several all-time highs during the quarter (technically Apple’s Q1 2026). From overall revenue (a new all-time high!) to customer satisfaction ratings (through the roof!), the numbers Apple put up during the 2026 holiday quarter will blow your mind.

Apple CEO commits to ‘personal and private’ AI for users

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Apple CEO commits to 'personal and private' AI for users
Apple's CEO is "very happy with the collaboration with Google" on AI.
Image: Apple/Cult of Mac

Apple CEO Tim Cook spoke publicly for the first time on Thursday about the collaboration with Google that will upgrade the Siri voice assistant with the Gemini AI. He emphasized that the new Siri will “maintain our industry-leading privacy standards.”
Cook also said the company will continue to develop its own artificial intelligence models, even as it’s using Google’s.

iPhone demand hits new heights as Apple rakes in record revenue

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iPhone demand hits new heights as Apple delivers record revenues
Apple blew past Wall Street predictions on revenue and EPS last quarter.
AI image: Gemini/Cult of Mac

Apple broke all kinds of revenue records during the critical holiday quarter, the company said Thursday, including setting an all-time quarterly high of $143.8 billion. The shockingly good revenues led to sky-high earnings per share that blew past Wall Street’s lofty expectations. And Apple gave the iPhone much of the credit.
“Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations,” said Apple CEO Tim Cook in a press release. “iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14 percent from a year ago.”

Apple acquires Q.ai in $2 billion bet on next-gen AI ‘silent speech’

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Apple acquires Q.ai in $2 billion bet on next-gen AI 'silent speech'
Q.ai technology could make Siri much easier to talk to.
Image: ChatGPT/Cult of Mac

Apple just paid $2 billion for Q.ai, an AI company with technology that could dramatically enhance the Siri voice assistant. It’s a stealth-mode Israeli artificial intelligence startup that develops advanced technologies to improve human/computer communication beyond basic speech recognition.
It’s the second largest acquisition in Apple history.

Get 3 months of Apple Music free in limited-time Super Bowl offer

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get 3 months of Apple Music free
The promotion ties to the Apple Music Super Bowl LX Halftime Show with Bad Bunny.
Photo: Apple

Apple just gave new subscribers an extended opportunity to try its music streaming service, offering three months of Apple Music completely free. The promotion to get three months of Apple Music free — which runs through February 24 — greatly expands the standard one-month trial period.
The new offer coincides with Apple’s sponsorship of the upcoming Super Bowl halftime show with musical act Bad Bunny.

All the new features of Keynote, Pages and Numbers — and how to get them

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updates to Keynotes Pages and Numbers
If you want the latest updates to the iWork apps, you may need a fresh download and install.
Image: Apple/Cult of Mac

With the launch of Apple Creator Studio Wednesday, Apple also updated its suite of productivity apps otherwise known as iWork. That’s Keynote, Pages and Numbers, which were always free and are now “freemium.” Some features will only work for Creator Studio subscribers, but others work for anyone using free versions of the productivity apps.

Study reveals iPhone that topped global sales in 2025 (and it’s not the Pro)

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iPhone 16 topped global sales in 2025
And the winner is... iPhone 16!!
Image: ChatGPT/Cult of Mac

Seven out of the ten bestselling smartphones in 2025 were iPhones, reports a market research firm, including all of the top four. But it’s not a Pro model that was the No. 1 seller, nor was it the cheapest. It was the base iPhone 16.
Those strong sales powered iPhone to the top of the global market overall. Apple outsold all rival smartphone makers last year, according to a separate report.

AirTag 2 teardown shows Apple taking tampering seriously

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Apple AirTag 1 vs Apple AirTag 2: Internal
Tampering with the AirTag 2 internals is a lot more difficult.
Screenshot: YouTube/Joseph Taylor

An AirTag 2 teardown video reveals Apple’s second-gen AirTag packs major internal changes. From the outside, though, the tracking tag looks identical to its predecessor. 
Internally, Apple has used a thinner PCB and revamped the speaker assembly to make it louder. The latter will also help avoid unwanted tampering with the tag.

Apple showcases Final Cut Pro upgrades in Apple Creator Studio bundle

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Apple showcases upgrades in Final Cut Pro
Director and choreographer Kyle Hanagami uses new AI tools in Final Cut Pro in his productions.
Photo: Apple

Apple released significant updates to Final Cut Pro alongside the debut of Apple Creator Studio software bundle for creatives Wednesday. And in a new feature story, it showed how video director, dance choreographer and Blackpink collaborator Kyle Hanagami uses new AI-powered tools for video editing.

Apple reportedly takes a margin hit to keep iPhone and Mac prices flat

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Apple does not want to increase iPhone and Mac prices.
Apple will take the hit to its profit margins instead of raising prices.
AI Image: ChatGPT

Despite a steep rise in NAND and RAM prices, Apple will supposedly not increase iPhone and Mac prices. Instead, TF International analyst Ming-Chi Kuo believes Apple will take the hit to its gross margins to increase market share. 
The supply-crunch has already forced Apple to negotiate prices with its vendors every quarter, rather than the usual six-month cycle.

First new Sonos hardware since 2024 drives big home sound systems

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Sonos Amp Multi
Sonos Amp Multi could be the beating heart of a large home's customizable sound system.
Photo: Sonos

The first new Sonos hardware product in over a year is the Sonos Amp Multi, a professional-grade multi-channel streaming amplifier designed specifically for large-scale residential audio installations, the company said Tuesday.
“Sonos Amp is the most widely used two-channel streaming amplifier in residential installation because it’s powerful, dependable, and intuitive,” said Tom Conrad, CEO of Sonos. “Amp Multi takes that same philosophy and applies it to larger systems. It makes ambitious designs more efficient to build and install, and easier to live with.”
The announcement marks a significant expansion of Sonos’ product lineup into the custom integration market, targeting professional installers rather than typical consumers. And it’s the first hardware to come out in a while following shakeups at the company.

Mcon launches its long-awaited controller for iPhone gamers

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OhSnap Mcon game controller earns accolades, whopping $1.2 million in crowdfunding
OhSnap Mcon iPhone game controller is simply packed with innovation.
Screenshot: OhSnap

The OhSnap Mcon mobile gaming controller magnetically attaches to an iPhone to add joysticks, buttons, triggers and a D-pad. It’s very portable and uses an innovative design that includes flip-out grips for more comfortable play.
OhSnap unveiled the Mcon a year ago, and it finally reached customers on Tuesday.

Wall Street braces for a blowout quarter from Apple

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An AI-generated image of a bronze bull dressed in a three-piece suit and holding a cosmic orange iPhone 17 Pro on a city street, used to illustrate an article about Apple being on the verge of a record-smashing earnings report
Apple's performance during the holiday quarter should make Wall Street smile.
AI image: ChatGPT/Cult of Mac

Get set for Apple to report boffo results from its latest financial quarter on Thursday. Wall Street expects Apple’s earnings report to reflect a record-breaking holiday season, with analysts anticipating significant growth driven by strong iPhone 17 demand.
Revenue may be up as much 11% year over year. Apple hasn’t seen revenue growth that strong since 2022. This should lead to truly stellar earnings per share.

This guy fed years of Apple Watch health data to ChatGPT — with disastrous results

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Apple Health ChatGPT integration
You might want to reconsider handing your health data to an AI bot.
Photo: OpenAI

When Washington Post tech columnist Geoffrey A. Fowler gave ChatGPT access to a decade of his Apple Watch data, he expected useful insights. Instead, the AI delivered wildly inconsistent health assessments that left him questioning the readiness of AI-powered health tools.

iOS 26.3 will stop carriers from seeing your exact location

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iOS 26.3 precise location sharing
But the feature will only come to select iPhones and iPads.
AI Image: ChatGPT

Apple will introduce a new privacy feature in iOS 26.3 exclusive to iPhones with its C1x or C1 modems. The feature will prevent cellular carriers from seeing iPhone owners’ precise location data.
“With the limit precise location setting, you can limit some information that cellular networks may use to determine your location,” says Apple in its support document.

Third iOS 26.3 and macOS Tahoe 26.3 betas finally go out for testing

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Developers get first look at iOS 26.3 and macOS Tahoe 26.3
Apple forges ahead (slowly) with beta testing iOS 26.3, macOS 26.3 and more.
Image: Cult of Mac

Apple made the third betas of iOS 26.3 and macOS 26.3 available to developers on Monday. This comes two weeks after the second round, double the usual time between new versions. 
The same goes for iPadOS 26.3 beta 3, watchOS 26.3 beta 3, tvOS 26.3 beta 3 and visionOS 26.3 beta 3.

Apple’s AI pin and the rise of super-chatty Siri [Cult of Mac podcast No. 4]

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AI image of rumored AI pin wearable, with the words,
Bet you can't wait to pin Siri to your shirt collar.
Image: Cult of Mac

On the latest Cult of Mac podcast: Details emerge about Apple’s work on an AI pin, and we’re all wondering the same thing. What the heck will it do?

The AirTag-size device that Apple’s testing reportedly packs multiple cameras and microphones. And it will work with the new, chatbot-style Siri that’s also in the works.

We all saw how miserably Humane’s Ai Pin failed. What could possibly go wrong with Apple’s AI pin?

Also on the Cult of Mac podcast:

  • We might get our first look at (and first earful of) the new, super-chatty Siri at WWDC26 in June. Please, for the love of all that’s holy, let’s hope it works (and that it ships in a timely fashion).
  • Uh-oh. It looks like price hikes for iPhones and Macs might be in the works. Who can you blame? AI, of course.
  • Griffin walks us through the benefits of using Hot Corners on your Mac, including some masterful techniques that simplify his workflow.
  • And we wrap up the show with a look at some cool setups that show the importance of lighting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Latest iPhone and Apple Watch updates are all about the new AirTag

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Update your iPhone with iOS 26.2.1
iOS 26.2.1 is only one of the operating system upgrades Apple just released.
Image: Apple/Cult of Mac

There’s a fresh round of system software updates for iPhone, iPad and Apple Watch on Monday. Apple released iOS 26.2.1, iPadOS 26.2.1 and watchOS 26.2.1 to support AirTag 2, a tracker tag also introduced on Monday.
Note that Mac users didn’t get an equivalent macOS 26.2.1 update — likely because Macs and AirTags aren’t truly intended to be used together.

AirTag 2 launches with longer range and louder speaker

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AirTag 2 launches with expanded range and louder speaker
AirTag 2 improves on Apple's original tracker tag in multiple ways.
Photo: Apple

Apple launched the second-generation AirTag on Monday, upgrading the tracking tag with a new Ultra Wideband chip and improved Bluetooth connectivity so it can be located from much farther away. Apple also built in a louder speaker.

Like its predecessor, you can use AirTag 2 to find lost items — and get reminders if you inadvertently leave items behind.

Apple could move past its M5 chip faster than you think

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Are you ready for M6-powered iPads and Macs?
Are you ready for M6-powered iPads and Macs?
AI image: ChatGPT/Cult of Mac

Apple’s M5-powered Macs might have a short shelf life, with the M6 chip possibly debuting “in the near future,” according to a new report. 
But first, Apple will unveil MacBook Pros, Mac Studio and MacBook Air equipped with the M5 chip in the first half of 2026.

iOS 26 adoption rate isn’t as lousy as suspected, but it’s still not great

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iOS 26 adoption is higher than thought earlier.
iOS 26 adoption isn't as bad as reported earlier. Not that it's great.
AI image: ChatGPT/Cult of Mac

Apple’s attempt to keep online advertisers from tracking Safari users had the unintended effect of completely throwing off reporting on iOS 26 adoption.

Rather than only a small percentage of iPhone users installing some version of Apple’s latest operating system, iOS 26 adoption is only a bit below average.