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Apple on Monday announced a product-launch event scheduled for March 4, inviting select media to attend in person what it describes as a “special Apple Experience.” The invitation offers no details on what to expect, but the company is surely preparing to unveil new hardware as it pushes into the heart of its spring product cycle.

Numerous leaks and rumors point to a busy event. A new MacBook Pro, a new MacBook Air, an entirely new low-cost MacBook, the iPhone 17e, revamped iPads and possibly more could all be on the agenda.

The most powerful MacBook Air ever is just weeks away. Apple is widely expected to be putting the finishing touches on a new model with the speedy M5 processor. The faster chip will be enough for shoppers to question whether they really need the MacBook Pro they have their eye on.

Consider the advantages of a MacBook Air, and why now is a terrible time to buy any Apple laptop.

For iOS 27, Apple reportedly has its priorities clear: deep AI integration and an under-the-hood cleanup for better performance and battery life. 

While iOS 26 was all about Liquid Glass design, it also came with a noticeable performance hit, especially on older iPhones. With iOS 27, Apple appears ready to make amends.

Apple released its own figures showing that iOS 26 adoption tracks closely with previous releases, countering claims that this latest update is seeing an unusual slowdown.

iOS 26 has seen an unusual amount of criticism on social media, but it’s not stopping people from installing the new version.

This week on the Cult of Mac podcast: If you’ve been waiting with bated breath for Apple to finally deliver on its promise of a smarter Siri, it’s time to exhale. Then take a deep breath of disappointment.

Dashing our hopes, it sounds like Apple is delaying Siri’s AI-powered upgrade again! What does it mean? And will Apple ever get its Siri together? We discuss the latest rumors and ponder whether the delay might actually be a good thing.

Also on the Cult of Mac podcast:

• The smarter Siri isn’t the only AI-powered project sucking wind at Apple. Cupertino reportedly pulled the plug on the AI health coach it had been working on.
• A new rumor gives us a launch date for the high-end M5 MacBook Pros we’ve been waiting for.
• Next-gen AirPods Pro reportedly will pack built-in cameras. But what will they actually do?
• And finally, we discuss a multi-Mac setup with the most bizarre keyboard we’ve ever seen.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Valentine’s Day is supposed to be about connection. But every year, candlelit dinners across the country glow less from romance and more from the light of an iPhone screen. There’s even a word for it: “phubbing” — snubbing someone in favor of your phone.

If there’s one night when iPhone users absolutely must resist the reflex to check notifications or Instagram, it’s February 14.

After two long years of waiting, Apple Vision Pro owners can finally watch YouTube the way it was meant to be experienced on a spatial computing headset. Google launched its official YouTube app for visionOS on Thursday, ending one of the most conspicuous app absences on Apple’s $3,499 mixed-reality device.

All signs point to Apple unveiling the iPhone 17e on February 19, and YouTuber Jon Prosser just posted a video that gives us a good look at what to expect.

Contrary to previous leaks, the renders show the iPhone 17e with a Dynamic Island on the front. 

Amid reports that Apple might further delay the release of its AI-powered Siri, the company says it remains on track to launch the smarter voice assistant this year. That’s the same stance Apple maintained previously.

Multiple rumors suggested Apple would debut the smarter Siri with iOS 26.4 this spring. But a recent report suggests that won’t happen.

Apple’s smart-home platform has long trailed competitors like Amazon Alexa and Google Home in automation capabilities and intelligent features. But with further development of Apple Intelligence — the company’s suite of AI-powered tools — that gap may finally close, and Apple Intelligence truly could empower Apple Home.

While Apple hasn’t officially announced AI-driven Home automations, the groundwork is clearly being laid for a future where your smart home anticipates your needs rather than simply responding to commands.

Apple has taken full ownership of its hit workplace drama series Severance, acquiring all intellectual property and rights from production studio Fifth Season in a deal valued at just under $70 million, according to a new report. That makes additional seasons of the fan-favorite show — and spinoff series — more likely. 

iOS 26.4 could turn out to be a dud. The long-delayed artificial intelligence enhancements for Apple’s Siri digital assistant that had been eagerly expected to launch in the next iPhone software update are reportedly not anywhere close to being ready.

The new capabilities, originally slated for a spring release, are now being spread across multiple future updates as engineers work to resolve persistent technical issues, according to sources familiar with the company’s internal plans.

Apple released macOS Tahoe 26.3, iPadOS 26.3, watchOS 26.3 and tvOS 26.3 on Wednesday, delivering a round of bug fixes and under-the-hood improvements aimed at smoothing out the experience across its devices. While the updates don’t introduce splashy new features, they target stability issues and performance hiccups that have surfaced since the launch of the 26 cycle.

These come at the same time as iOS 26.3, which does include new features along with bug removal. (Read our news article: iOS 26.3 brings these 3 changes to your iPhone.)

After beta testing iOS 26.3 since mid-December, Apple finally pushed its stable build to the public Wednesday. Unlike the last two major iOS 26 point builds, iOS 26.3 is light on major new features.

Instead, it brings some notable underlying improvements to the platform, including better compatibility with third-party wearables. Here are two notable changes iOS 26.3 brings to your iPhone.

AppleCare+ has become almost synonymous with Apple device ownership. But as the extended warranty program enters 2026 with new pricing and features, it’s worth asking: Do you really need it?

A recent social media discussion among iPhone users, paired with insights from Apple’s coverage options, reveals that the answer depends heavily on which devices you own and how you use them.

AirPods Pro 4 might include an unprecedented feature for wireless earbuds, accordingto a new leak: built-in cameras capable of seeing the environment around the wearer.

With well over a billion iPhones in use, Apple beats all rivals in the size of its active installed base. Roughly one in four active smartphones worldwide is an iPhone, according to new research.

This didn’t happen by accident — Apple actively supports older iPhone models for a good reason: they’re an important source of revenue.

Update: Today, February 10, is the deadline to update the Apple Home app to avoid hassles. Read on for more information about what to do and why. 

After previous warnings, Apple issued a final email this week to customers using its Home app: Upgrade to the latest architecture by February 10 or risk losing control of your smart home devices. Well, that doesn’t sound good.

Less than a month after its initial announcement, ChatGPT has started rolling out ads for users on its free and Go tiers. For now, the ads will only appear for 18+ users in the US.

With this move, ChatGPT becomes the first major AI chatbot to introduce advertising.

On the latest episode of the Cult of Mac podcast: Apple makes a pretty bold move by adding third-party AI coding tools to Xcode. This will make it easier for professional developers to deal with drudge work.

It also makes it simpler for beginners to write their own apps. With AI in Xcode, anyone with a good idea can make their coding dream come true. And this raises all kinds of questions …

Also on the Cult of Mac podcast:

• A new leak offers more info on the upcoming foldable iPhone. And another new leak indicates Apple might make a different style of folding phone, too. Do we really need such things?
• Apple updates some ancient iPhones, pretty much laying waste to the Cupertino conspiracy theory about forced obsolescence.
• And finally, Griffin shows an iPhone tip that could prove lifesaving for some — and definitely will prove useful for many.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

iOS 26 is the most controversial iPhone update in many years. That includes dislike of the Liquid Glass design, but there are also plenty of reports of performance problems. That makes iOS 27 such an important update — Apple needs to fix bugs and maybe even find a way to deal with those unsatisfied with the new look of the operating system.

Early reports indicate Apple made fixing iOS 26 problems a focus of the next major update. But which models get iOS 27? And who gets left out in the cold? Here’s what we know now.

Apple TV continued its awards season momentum at the 78th Annual Directors Guild Awards Sunday night, taking home wins for breakout comedy series The Studio, acclaimed documentary series Mr. Scorsese and commercial “I’m Not Remarkable.”

Reports of Apple launching new M5 Pro-powered MacBook Pros have been circulating for a while now. With shipments of the M4 Pro/Max models delayed by a few weeks, all signs point to an imminent launch.

But exactly when will Apple make its move? Bloomberg’s Mark Gurman has now offered a more concrete timeline.

With Apple reportedly redesigning the MacBook Pro, it’s time to bring back the beloved glowing Apple logo on the back of the laptop.

Not only is it an iconic look, reviving a signature feature from the MacBooks of old would make a statement that Apple has returned to making laptops as good as the ones made back in the days when you could easily recognize a MacBook from across the room by its glowing Apple logo.

Apple built a reputation for meticulous design consistency, but a growing number of users keep noticing cracks in that polished facade. A recent social media discussion highlights how longtime Apple fans wonder why delete buttons vary so much across iOS apps. 

“Steve Jobs would be absolutely livid about the state of Apple UIs today,” wrote one irate user about the steadily less-consistent state of the iOS user interface.