Siri

Apple’s reorganization efforts within Siri team leading to layoffs

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Apple’s AI-driven voice-controlled digital assistant Siri
Apple's reorganization efforts could cost 121 people their jobs.
Image: Apple

Apple is shutting down its Data Operations Annotations office in San Diego and merging employees who are willing to relocate with their teammates in Texas.

The move reportedly comes as a big surprise to the California workers. Until very recently, Apple told them they would simply be moving to another location in San Diego.

Ready or not, here comes Apple Vision Pro! [The CultCast]

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Apple Vision Pro product shot closeup, The CultCast episode 629
Is the Vision Pro ready for its close-up?
Image: Cult of Mac

This week on Cult of Mac’s podcast: Will Apple Vision Pro win the world over to “spatial computing” when it launches on February 2? With the $3,499 mixed-reality headset coming so close to reality, it’s time for a serious talk.

We’re all super-curious about Vision Pro. But the hefty price tag and lack of a clear purpose leave us wondering if it’s a solution in need of a problem. (If nothing else, we like the new Vision Pro ad.)

Also on The CultCast:

  • Apple apparently plans to keep the first Vision Pro reviewers on a short leash.
  • The buzziest gadget at this year’s CES certainly looks cool. But what can it do?
  • We’ll believe that an AI-boosted Siri is smarter when we see it.
  • Are expensive cables worth the extra cash? Torture tests by Consumer Reports raise some eyebrows.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

How does Apple use AI and machine learning?

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Siri on an iPhone
Apple takes a different approach to AI from many of its competitors.
Photo: Ste Smith/Cult of Mac

As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?

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In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.

But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.

iPhone 16’s superior microphones could help deliver better AI-powered Siri experience

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Apple’s AI-driven voice-controlled digital assistant Siri
But these improvements will come at a price.
Image: Apple

Apple reportedly plans to use upgraded microphones on the iPhone 16 series for a better Siri experience. The new mics might feature a better signal-to-noise ratio and improved water resistance.

The improved hardware likely would boost manufacturing costs for Apple. But a better Siri — fortified with artificial intelligence — could gives Apple’s reputation a boost when it comes to AI.

Just how hot are those new M3 MacBook Pros? [The CultCast]

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Apple's M3 Max chip sitting in front of flames. The CultCast episode 621.
Just how extreme is the MacBook Pro's thermal throttling?
Original photo: Christopher Burns

This week on Cult of Mac’s podcast: Tests performed on the M3 MacBook Pros reveal the performance-crushing effects of thermal throttling and skimpy RAM. Erfon is not impressed!

Also on The CultCast:

  • Apple shocks everyone by pledging to support Rich Communication Services for better texting between iPhones and Android devices.
  • Griffin runs down some of the most interesting new features coming soon in iOS 17.2.
  • Apple reportedly plans to overhaul the iPad lineup next year, and a mammoth 12.9-inch iPad Air is apparently on the menu.
  • If the iPhone 16 gets exclusive AI features, will Siri really get smarter? We’re extremely skeptical.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

iOS 17.2 beta 3: All the features and changes

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iOS 17.2 release notes
Time to try out iOS 17.2 beta on your iPhone!
Photo: Ed Hardy/Cult of Mac

A week after seeding the second iOS 17.2 beta, Apple has released the third beta of the OS. The first two beta builds were loaded with new features, and iOS 17.2 beta 3 is no different.

Below are all the changes and enhancements we have found in iOS 17.2 beta 3 so far.

How to stop Siri from randomly activating all the damn time

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An Apple Watch with Siri Activated and the caption:
Siri always interrupts at the wrong time.
Image: D. Griffin Jones/Cult of Mac

How can you stop Siri from randomly turning on? As if Siri’s unhelpful answers were not irritating enough when you actually want them, Siri often interrupts a conversation, meeting or TV show when you haven’t asked for anything at all.

Yes, Siri can be helpful — we previously covered six surprisingly useful things Siri can do — but it can oftentimes be an unwelcome guest, activating when you want it to zip it. And now in iOS 17, it’s going to activate every time it hears “Siri,” not just “Hey Siri.”

How do you stop Siri from activating all the time?

Today in Apple history: iPhone 4s opens for Siri-ous preorders

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iPhone 4s
The iPhone 4s was the last iPhone that Steve Jobs directly worked on.
Photo: Apple

October 7: Today in Apple history: iPhone 4s preorders begin and they are Siri-ous October 7, 2011: Two days after the death of Steve Jobs, Apple opens preorders for its next-gen iPhone 4s.

The last iPhone that Jobs worked on directly, the 4s boasts a speedier A5 chip, improved 8-megapixel camera with 1080p HD video recording, and — most significantly — Apple’s new AI virtual assistant, Siri.

Today in Apple history: Siri debuts on iPhone 4s

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Sorry, Alexa: Siri still the most widespread AI assistant
Apple envisioned an AI helper like Siri way back in the late 1980s.
Photo: Ste Smith/Cult of Mac

October 4: Today in Apple history: Siri debuts on iPhone 4s October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri.

A groundbreaking example of artificial intelligence in action, Siri’s debut fulfills a long-term dream at Apple. In fact, the company first predicted such a feature in the 1980s — with the Siri launch coming at almost the exact month Apple envisioned.

tvOS 17 brings FaceTime to Apple TV 4K

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With the tvOS 17 update, FaceTime comes to Apple TV 4K for the first time.
With the tvOS 17 update, FaceTime comes to Apple TV 4K for the first time.
Photo: Apple

Apple TV 4K became a more versatile living room device with Monday’s launch of FaceTime on tvOS 17, Apple said, referring to it as “a powerful integration of hardware and software.”

“Users can make calls directly from Apple TV 4K, or start calls on iPhone or iPad, and hand them off to Apple TV 4K,” Apple noted. “FaceTime on Apple TV 4K takes advantage of Continuity Camera support to wirelessly connect to iPhone or iPad, and leverages the devices’ cameras and microphones to bring participants together on the TV.”

Apple’s conversational AI efforts began 4 years ago

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John Giannandrea
John Giannandrea started Apple working on conversation AI long before ChatGPT came along.
Photo: Apple

Don’t accuse Apple of just waking up to benefits of conversational AI. It reportedly started developers working on voice-driven artificial intelligence systems four years ago.

And the company is now pouring money into the project.

Today in Apple history: Martin Scorsese ad makes Siri look like a superstar

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Scorsese Siri
"Hey Siri, am I here to f***ing amuse you?"
Photo: Apple

July 23: Today in Apple history: Martin Scorsese Apple ad makes Siri look like a superstar July 23, 2012: Looking for the perfect spokesman for its new virtual assistant Siri, Apple turns to Martin Scorsese, the legendary filmmaker behind some of Hollywood’s most violent gangster movies.

The new television commercial shows the director using Siri voice commands to juggle his busy schedule. One in a string of celebrity-studded Siri ads, it ranks among the best.

Apple gets ready to take on ChatGPT with ‘Apple GPT’

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Is
Apple reportedly is scrambling to catch up in the generative artificial intelligence department.
Image: Hal Gatewood/Unsplash License/Modified by Cult of Mac

Apple reportedly developed its own generative AI chatbot that’s very similar to OpenAI’s ChatGPT. While this might never be released, the underlying tech is already going into the company’s applications and services.

If true, the chatbot’s technology could be a significant upgrade to the Siri digital assistant that’s built into so many Apple products — and that currently draws so much criticism.

iPhone media apps can play music on HomePod using Siri with iOS 17

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The big HomePod could be back soon. But how pricey and how functional will it be?
Spotify is finally coming to HomePod but it relies on using your iPhone.
Photo: Ste Smith/Cult of Mac

Apple finally plans to make playing music from third-party sources easier on HomePods. Starting with iOS 17, you can ask Siri to play music on your HomePod from music apps installed on your iPhone.

Despite Apple providing the necessary apps, only a handful of music streaming services natively support HomePod. This change from Apple in iOS 17 is an excellent workaround to this problem.

Siri briefly hijacks Major League Baseball radio broadcast

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Siri interrupted the call in the booth during the Red Sox vs Rays matchup Saturday afternoon.
Siri interrupted the call in the booth during the Red Sox vs Rays matchup Saturday afternoon.
Photo: Apple TV+

Maybe all this talk of superior AI chatbots is getting to Apple’s voice assistant. Siri interrupted a radio broadcast Saturday during a double-header matchup between the Boston Red Sox and the Tampa Bay Rays.

The voice assistant had a pretty good reason. The announcer said Siri’s name. But he was talking about Rays outfielder Jose Siri coming up to bat.

And Siri’s response was apparently unintelligible. Typical swing and a miss.

Apple’s ‘Hey Siri’ trigger phrase might soon shrink

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Apple’s AI-driven voice-controlled digital assistant Siri
Activating Siri may soon get simpler.
Image: Apple
WWDC23

The “Hey Siri” trigger phrase for Apple’s virtual assistant could go away soon, replaced with a shorter version. And the change might be announced at WWDC23 next week.

Being able to activate Siri by simply saying “Siri” near an iPhone, HomePod, etc., could make activating Apple’s virtual assistant easier.

Here’s your chance to work for Apple as an AI engineer

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Siri desperately needs some ChatGPT-like smarts
There's a lot Siri doesn't understand. And that's a problem.
Image: Apple/Cult of Mac

Want to make Siri smart again and help boost Apple’s artificial-intelligence chops across the board? A recent Apple job posting shows it seeks “machine-learning engineers with a background and/or interest in conversational and generative AI.”

“This role will play a critical part in helping Apple change the way humans learn about learning,” the listing noted.

Hard to say if the new engineers will inject more gray matter into Siri, but one source suggests they might work on device-based apps for Apple’s AR/VR headset, expected to show on Monday at WWDC23 Monday.

Job postings hint Apple is developing its own generative AI chatbot

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Siri
Siri might get smarter.
Photo: Apple

Apple is apparently responding to criticism that it doesn’t offer real competition for OpenAI’s ChatGPT and Google’s Bard, two AI-powered chatbots that have made so many headlines in recent months. Job postings show the Mac-maker is on a hiring spree for people skilled in generative AI.

Perhaps Apple’s voice-activated system Siri is in for a significant jump in capabilities.

iOS 16.5, iPadOS 16.5 and macOS Ventura 13.4 arrive

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iOS 16.5
Time to check for updates on your iPhone, iPad, Apple Watch and Mac.
Photo: Apple/Cult of Mac

Following a beta period spanning over a month, Apple has released the stable build of iOS 16.5, iPadOS 16.5, and macOS Ventura 13.4 to the public. Your Apple Watch and Apple TV are also getting a new update.

Unlike iOS 16.4, the latest iOS release is not packing a ton of new features. There are a few improvements and enhancements, but otherwise, this is mostly a bug-fixing release.

Here comes the MacBook Air we’ve been waiting for [The CultCast]

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15-inch MacBook Air will be a dream machine.
The 15-inch MacBook Air will be a dream machine.
Image: Cult of Mac
WWDC23

This week on Cult of Mac’s podcast: What will WWDC23 bring us? In addition to a sweeping look at the future of all Apple’s platforms, it sounds like we’ll get some major new hardware. Yes, there’s that $3,000 AR/VR headset, but there’s also something we really want: a 15-inch MacBook Air.

Also on The CultCast:

  • The Apple Watch interface will get a major upgrade with watchOS 10. And the same holds true for Stage Manger in iPadOS 17.
  • All about Apple’s new Rapid Security Response system for deploying urgent upgrades.
  • Shockingly, internal strife seems to be one of the things holding back Siri and Apple’s artificial intelligence efforts.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Siri can command this robot to clear the air

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The little bot will tell you how clean the air in your space is, and clean it for you.
The little bot will tell you how clean the air in your space is, and clean it for you.
Photo: nara Pro

When you start to worry the air in your home could make you sick, an air purifier can help. And they’re getting smarter (but hopefully not “rise of the machines” smart a la Terminator).

The nara Pro, which the company bills as “the versatile air purifier robot,” runs a two-stage system via artificial intelligence that works with Siri and HomeKit, as well as other smart-home systems.

And you can get a good deal on it on the Indiegogo crowdfunding platform.