July 23, 2012: Looking for the perfect spokesman for its new virtual assistant Siri, Apple turns to the director behind some of Hollywood’s most violent gangster movies. A new ad shows Martin Scorsese using Siri voice commands on his iPhone to juggle his busy schedule.
One in a string of celebrity-studded ads showcasing the Apple’s recently released virtual assistant, it ranks among the best.
Apple reportedly will make us wait until next year for the smarter Siri the company showcased during June’s WWDC24 keynote. According to a new report, the updated voice assistant won’t enter developer beta testing until January, with a public release slated for next spring in iOS 18.4.
During its WWDC24 keynote Monday, Apple laid out dramatic new software updates coming to iPhone, iPad, Mac, Apple Watch and Vision Pro — and the awesome Apple Intelligence features that will power them all.
But if you don’t have time to watch the full hour and 45-minute long affair, here it is in just 90 seconds.
Apple’s much-maligned Siri voice assistant is getting a huge infusion of artificial intelligence. It’s part of a movement to bring AI features to a wide range of iPhone, Mac and iPad applications.
“Thanks to the capabilities of Apple Intelligence, this year marks the start of a new era for Siri,” said Kelsey Peterson, Apple’s Director, Machine Learning and Al, during Monday’s WWDC24 keynote.
Apple will add an AI chatbot powered by OpenAI to iPhone and Mac, according to an unconfirmed report. But users of these devices won’t be forced to use it.
And that goes for more than the chatbot. Apparently, Apple will give users the option to pass on all the upcoming artificial intelligence features. The company plans to showcase its big AI push at its Worldwide Developers Conference next week.
As a part of its AI upgrade, Siri in iOS 18 will reportedly enable control of individual apps through your voice. Apple has supposedly upgraded its voice assistant’s underlying architecture using LLMs to achieve this.
Additionally, Apple will process many basic AI tasks on-device in iOS 18 for faster response and a better user experience.
This week on Cult of Mac’s podcast: First we get into what makes the M4 iPad Pro so fabulous. Then we discuss the latest rumors about iPhone 16 and beyond. And then we ponder the unthinkable: A Siri that’s actually smart!
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Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple reportedly will make Siri’s voice more conversational in iOS 18. Plus, the voice assistant will gain several “proactive intelligence” features that will help in daily life.
Apple also might collaborate with OpenAI to integrate its chatbot and AI technology into iOS 18.
This week on Cult of Mac’s podcast: With the many AI-powered features reportedly coming in iOS 18, a Siri revamp sounds possible — and promising! We talk about OpenAI’s startlingly good GPT-4o demos and wonder if Siri will ever amaze us like that.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
OpenAI’s GPT-4o, a new version of the company’s artificial intelligence chatbot, is a significant step forward from its predecessors. Demonstrations show the AI interacting with users in ways that seem startlingly human.
Unconfirmed reports indicate Apple and OpenAI are negotiating a deal that would build some version of GPT into iOS and macOS.
Apple reportedly intends to fulfill the hopes of so many iPhone users by giving the Siri voice assistant an upgrade with artificial intelligence. A broad outline of the plan leaked out Friday.
Siri supposedly won’t become a general-purpose chatbot. It’ll be focused on better handling the sort of tasks iPhone users need. Recent reports suggest that Siri on iPhone 15 could see improvements, though the full AI-driven upgrade might take longer to arrive.
Apple’s new Ferret-UI multimodal large language model could help artificial intelligence systems better understand mobile screens like the one on your iPhone, according to a research paper released Tuesday.
Among those potentially benefitting from this? Perhaps the much-maligned Siri voice assistant will do more for you on mobile devices. And maybe visually impaired users and developers who need to do user interface testing will benefit, too.
Apple is shutting down its Data Operations Annotations office in San Diego and merging employees who are willing to relocate with their teammates in Texas.
The move reportedly comes as a big surprise to the California workers. Until very recently, Apple told them they would simply be moving to another location in San Diego.
This week on Cult of Mac’s podcast: Will Apple Vision Pro win the world over to “spatial computing” when it launches on February 2? With the $3,499 mixed-reality headset coming so close to reality, it’s time for a serious talk.
We’re all super-curious about Vision Pro. But the hefty price tag and lack of a clear purpose leave us wondering if it’s a solution in need of a problem. (If nothing else, we like the new Vision Pro ad.)
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Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?
But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.
It couldn’t be easier to set up HomePod or HomePod mini. Learn how to get started, use Siri, and exclude your kids’ music from your listening history.
Apple reportedly plans to use upgraded microphones on the iPhone 16 series for a better Siri experience. The new mics might feature a better signal-to-noise ratio and improved water resistance.
The improved hardware likely would boost manufacturing costs for Apple. But a better Siri — fortified with artificial intelligence — could gives Apple’s reputation a boost when it comes to AI.
This week on Cult of Mac’s podcast: Tests performed on the M3 MacBook Pros reveal the performance-crushing effects of thermal throttling and skimpy RAM. Erfon is not impressed!
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
A week after seeding the second iOS 17.2 beta, Apple has released the third beta of the OS. The first two beta builds were loaded with new features, and iOS 17.2 beta 3 is no different.
Below are all the changes and enhancements we have found in iOS 17.2 beta 3 so far.
AI is all the hype currently. And while Google, Amazon and Microsoft have gone all-in on generative AI, Apple has not made any notable announcements.
This could change next year, as the Cupertino giant is working on adding several AI features to iOS 18.
Siri Price can no longer use that name. The Edinburgh-based fitness instructor had to pick a new name because of a change in iOS 17, which was released for iPhones in September.
She’s not happy about it.
Apple TV 4K became a more versatile living room device with Monday’s launch of FaceTime on tvOS 17, Apple said, referring to it as “a powerful integration of hardware and software.”
“Users can make calls directly from Apple TV 4K, or start calls on iPhone or iPad, and hand them off to Apple TV 4K,” Apple noted. “FaceTime on Apple TV 4K takes advantage of Continuity Camera support to wirelessly connect to iPhone or iPad, and leverages the devices’ cameras and microphones to bring participants together on the TV.”
Don’t accuse Apple of just waking up to benefits of conversational AI. It reportedly started developers working on voice-driven artificial intelligence systems four years ago.
And the company is now pouring money into the project.
Apple reportedly developed its own generative AI chatbot that’s very similar to OpenAI’s ChatGPT. While this might never be released, the underlying tech is already going into the company’s applications and services.
If true, the chatbot’s technology could be a significant upgrade to the Siri digital assistant that’s built into so many Apple products — and that currently draws so much criticism.
Apple finally plans to make playing music from third-party sources easier on HomePods. Starting with iOS 17, you can ask Siri to play music on your HomePod from music apps installed on your iPhone.
Despite Apple providing the necessary apps, only a handful of music streaming services natively support HomePod. This change from Apple in iOS 17 is an excellent workaround to this problem.