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AirPods Ultra could be Apple’s first AI device

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AirPods Ultra may be Apple’s most ambitious AI product yet
AirPods Ultra could be an AI-focused device, not just a simple audio player.
AI image: ChatGPT/Cult of Mac

AirPods Ultra are reportedly in “the late stages of development,” with a standout feature supposedly the addition of cameras. The goal of adding cameras is apparently to make the earbuds into AI-friendly devices that are aware of the user’s surroundings.

They could be only the first of a new class of wearables from Apple designed for the AI era.

AirPods Ultra may be Apple’s most ambitious AI product yet

Many companies are working on devices that might someday replace the smartphone — Apple is one of them. One concept is small, wearable AI-enabled devices that can see and hear what’s going on around them and communicate with the user via voice commands.

Apple may be taking a step in that direction with its next earbuds.

“Apple Inc. has reached the late stages of development for new AirPods with built-in cameras, a significant milestone for what will likely be its first wearable device designed for the artificial intelligence era,” Bloomberg reported on Thursday.

To understand the point of adding cameras to earbuds, consider Apple’s own visual intelligence feature. This lets users point an iPhone camera at an object in the real world and get an explanation for it. The AI feature can read and summarize text, identify objects, translate languages and more.

With cameras in AirPods Ultra, the look-up process becomes even simpler. 

Cameras not focused on pictures

The idea of almost everyone walking around with cameras on their ears sounds like a privacy nightmare, but that occurred to Apple.

“The cameras essentially act as eyes for the Siri digital assistant and aren’t designed to take photos or video. These components — located in both the right and left earbuds — allow the device to capture visual information in low resolution,” reports Bloomberg.

And there’ll be a visible warning when the camera is on.

“The company has built a small LED light into the earbuds that will turn on when visual data is being fed into the cloud,” the report continues.

AirPods Ultra moving toward release

AirPods Ultra prototypes are supposedly in use inside Apple, and the project has allegedly reached design validation testing, one of the last stages in development. Testers use production-equivalent prototypes to confirm the design works in real-world scenarios.

While Bloomberg stopped short of predicting a release date for AirPods Ultra, many people are expecting them this fall. They are likely to launch alongside the iPhone 18 and iOS 27, which will supposedly feature many new AI features.

That said, the debit depends o Apple getting the AI features to work reliably. And that’s not something Cupertino heads a good track record with so far — it’s been struggling with Apple Intelligence since 2024. 

Pricing is expected to be around $300.

More AI devices on Apple’s drawing boards

Beyond the rumored AirPods Ultra with cameras, Apple is reportedly exploring an entire lineup of AI-focused wearable devices designed to give Siri more awareness of the world around users. The biggest project is believed to be a pair of smart glasses meant to compete with Meta’s Ray-Bans.

See also: Apple smart glasses could stand out in more ways than one

Reports have also claimed Apple is experimenting with an AI pin — similar in concept to the ill-fated Humane AI Pin — that could clip onto clothing and continuously feed environmental data to Apple Intelligence.

Unlike Humane’s standalone approach, Apple is expected to keep the iPhone at the center of the experience, using all its AI accessories as extensions of its ecosystem.

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