All signs point to Apple reinventing Siri as a conversational AI chatbot in iOS 27, complete with a standalone Siri app. With privacy in mind, the app will reportedly contain an option to automatically delete your Siri chats every 30 days.
This privacy-first approach should give Apple’s AI chatbot an edge over its competitors.
Privacy-first approach could limit Siri’s response quality
ChatGPT, Gemini, Claude and other chatbots heavily rely on past conversations and saved memories. This provides them with additional context and understanding of the user’s needs, which in turn allows them to provide more accurate responses.
User-friendly? Yes. Privacy-first? Not so much. OpenAI’s ChatGPT does not even provide an option to delete individual chats.
Apple will take a different privacy-first approach with its revamped AI-powered Siri chatbot in iOS 27. The company will seemingly restrict what information can remain across chats and how long Siri can retain and refer to it.
“Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long it can be retained,” said Bloomberg‘s Mark Gurman in his Power On newsletter.
Taking a cue from the Messages app, Apple’s new Siri app will provide an option to auto-delete conversations after 30 days, one year or forever.
Gurman further adds that Apple will even allow users to decide if the Siri app opens to a grid of their previous conversations or a new chat altogether.
While Apple’s privacy-centric approach to AI-powered Siri chatbot might work, it should ultimately not affect the response quality.
Otherwise, Apple risks falling further behind competitors that already offer faster, smarter and more capable AI assistants.
New Siri to carry the beta tag
Apple initially launched Apple Intelligence with a beta label. It supposedly plans to do the same with the new Siri in iOS 27.
The AI chatbot carries a beta label in internal test builds. Apple may even continue with the tag in the developer and public beta builds. More importantly, it will seemingly offer a toggle to allow users to opt out of the beta.