Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.
But this is only a possibility — no decision has been made.
Apple reportedly held internal discussions to acquire AI startup Perplexity AI. The latter is an AI-powered search engine. It uses a large language model (LLM) to process the answers and presents them in an easier-to-understand format.
The discussions inside Apple are seemingly at an early level, and it may not even officially provide an offer to the young startup.
The release date for the AI-enhanced version of the Siri voice assistant will likely come in spring 2026, according to information leaking out of Apple. That’s nine months from now, and a year after it was first expected.
The long delay in the launch of smarter Siri was a significant black eye for Apple, clearly demonstrating that it wasn’t keeping up with rivals in AI research.
Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.
The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.
Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.
Siri and Apple Intelligence will even get a rebrand, according to this source.
Apple doesn’t have as many Apple Intelligence features to announce at WWDC25 as it did during last year’s developer conference. However, a handful of new AI features should arrive, including Apple Intelligence-generated Shortcuts automations, an Apple Intelligence API for developers, and AI-powered health tips. Apple’s foundation language model itself will also be improved, with versions in four different sizes currently in testing.
Here’s what to expect on Apple Intelligence next Monday during the WWDC25 keynote.
Some Apple executives reportedly think the AI-powered chatbot the company developed in-house is comparable to recent ChatGPT versions. And there’s internal pressure to connect the Siri voice assistant to it.
If true, this shows that while Apple isn’t at the forefront of AI, neither is it languishing at the back of the pack.
WiiM, a rising star in the affordable audio streaming market, unveiled its first-ever smart speaker last week: WiiM Sound. It looks a lot like HomePod 2 and directly challenges it — and whatever version of it Apple releases next — with an impressive feature set.
WiiM Sound could appeal to audiophiles seeking high-resolution audio in a smart package — at a price that undercuts Apple’s.
Apple might allow users to replace Siri with another virtual assistant on iPhone, iPad and Mac, according to a new report.
While Apple’s smarter Siri will not arrive until at least next year, Apple users in the European Union might get something even better in the near future.
In a shake-up aimed at revitalizing Apple’s aging Siri voice assistant, the iPhone giant brought in Mike Rockwell to lead a comprehensive overhaul now in progress, according to a new report. First, the former head of Vision Pro software continues revitalizing the Siri leadership team in the Vision Pro team’s image.
It’s time to break the habit of doing everything on your iPhone while overlooking what’s often a better alternative. Consider the Apple Watch pros: It’s a very capable little computer, and it’s right there on your wrist. Odds are you aren‘t taking advantage of half of what it can do for you.
Here are the simple tasks I used to do on my iPhone that are now easier because I do them on my Apple Watch. And all without needing any third-party software. The only apps required come preinstalled on every Apple Watch.
Apple’s release date for a much smarter version of Siri will reportedly come in the fall, according to sources inside the company. While that’s many months later than Apple originally hoped, it’s still far sooner than some people feared.
Perhaps a recent shakeup of the Siri management team is bearing fruit.
Believe it or not, there are actually quite a few helpful tricks Siri can do — besides setting timers and sending texts. Granted, there’s a lot of things Siri can’t do, especially with the recent news that the smarter, more capable Siri promised with Apple Intelligence and the total LLM-powered overhaul are both significantly delayed.
Nonetheless, after many hours of research, I have come across six neat things you can ask Siri you might find surprising or handy. Keep reading our list or watch our video.
Vocal Shortcuts let you control your phone by speaking a command out loud. Think “Hey Siri,” but for running your own custom actions from Apple’s Shortcuts app. (Here’s a quick rundown on Shortcuts, if you’re not familiar with this powerful tool.)
Using Vocal Shortcuts is a versatile way to automate tasks on your iPhone with the power of your voice alone. You don’t need to make space on your Home Screen for a Shortcuts widget, type anything into Spotlight or, god forbid, open the Shortcuts app.
You can create a Vocal Shortcut that opens an app you use often, like the Apple TV remote, for instant access with your voice.
You can even use this feature as a roundabout way to use “OK Google” — or whatever your favorite alternative voice assistant may be — instead of Siri.
Watch our quick video or keep reading.
This week on Cult of Mac’s podcast: Griffin goes deep on the M3 iPad Air and the M4 MacBook Air, which he recently reviewed from his unique perspective as a Mac mini fanatic. He loved them both, but which one rules the day? And can either of them come close to his desktop dynamo?
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
An Apple reorganization reportedly brings new management to the team struggling to develop an AI-enhanced version of Siri. Apple apparently tapped Mike Rockwell, an exec with one successful Apple product launch already under his belt, to shepherd the promised Siri upgrade.
Clearly, the goal is to accelerate a project that’s been significantly delayed — and has become a major embarrassment for Apple.
The head of the team developing the promised AI-enhanced Siri had to admit the recent decision to significantly delay the release gave Apple’s reputation a major black eye, according to a report published Friday.
Robby Walker, Apple’s senior director of Siri and information intelligence, reportedly called the delay “ugly” during a recent all-hands meeting with his team. He gave an update on how close Apple is to having the technology ready, but couldn’t promise when it will ship. At present, the “smarter” Siri reportedly still fails to work correctly a significant percentage of the time.
The launch of a device that will be the centerpiece of Apple’s next foray into smart home technology reportedly got put on hold. The delay in the launch of the wall-mounted iPad-like computer is a result of Apple’s problems finishing work on an AI-enhanced version of the Siri voice assistant, according to a reliable source.
Apple confirmed Friday that the smarter Siri promised at WWDC24 isn’t coming together as quickly as anticipated. After touting the minor Siri upgrades that already rolled out, a company statement ended on a depressing note.
“We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” said Apple spokeswoman Jacqueline Roy. “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
This confirms multiple previous rumors indicating that users pining for a smarter Siri shouldn’t hold their breath.
Despite big promises, the Siri experience in iOS 18 is nowhere as good as it should be. An improved Siri reportedly will arrive with iOS 18.5 in May this year, one that is much smarter. However, don’t expect Siri to become like ChatGPT or Gemini until at least 2027.
Apple and other device makers should learn a crucial lesson from the failure of the canceled Humane Ai Pin: While voice control can play a role in new devices, it needs to be very limited. It’s simply not practical for people to talk to their computers except in special circumstances.
I hope the developers at Apple working on Siri and future versions of the HomePod took notes while Humane cratered.
Apple might push back the launch of a new AI-powered version of Siri after running into unexpected problems during development.
Rather than releasing the upgraded voice assistant in April, Apple might delay the smarter Siri several months or more. Some reports suggest that Apple is adjusting its broader AI strategy, which could also impact other anticipated releases, such as spring loading Mac updates. Read more about the latest developments here.
In the meantime, users looking for a Siri picture of how the AI assistant is evolving can check out the latest updates on its development here.
This week on Cult of Mac’s podcast: Apple pulls the plug on a secret AR glasses project. What does this mean for Vision Pro?
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple just appointed seasoned executive Kim Vorrath to spearhead improvements to its artificial intelligence capabilities and Siri virtual assistant, signaling renewed focus on competing with AI leaders like OpenAI and Anthropic, according to a new report Friday.
Apple recently agreed to pay $95 million to settle a Siri class action lawsuit alleging privacy violations. The company is now restating the voice assistant’s commitment to user privacy through an article on its newsroom.
Apple reassures users that it never used Siri data to build marketing profiles or sold it to anyone. Instead, it is always developing new ways to make Siri more privacy-friendly.