The MacBook Neo is Apple’s most affordable laptop to date, designed as an entry-level MacBook for students and everyday users.
Launching in March 2026, the thin, lightweight notebook features a 13-inch Liquid Retina display, an aluminum body available in colorful finishes such as blush, indigo, silver and citrus, and runs macOS Tahoe.
It is powered by Apple’s A18 Pro chip—the same processor used in recent iPhones—paired with 8GB of unified memory and up to 512GB of SSD storage.
The MacBook Neo includes a Magic Keyboard, large Multi-Touch trackpad, 1080p FaceTime camera, Wi-Fi 6E and two USB-C ports, delivering up to about 16 hours of battery life while bringing the Mac experience to a much lower starting price of $599 ($499 for the education market).
The MacBook Neo is Apple’s entry-level laptop. It boasts Apple’s signature all-day battery life and ease of use. It can swim through web browsing, document editing and other basic tasks. But if you want higher specs than its 8GB memory or the maximum 512GB storage, the MacBook Air is a better choice.
Mac shipments increased by double digits while the rest of the PC market was in decline. Photo: Apple
The PC industry just posted its worst quarter in two years, but the Mac is having a moment. New shipment data shows Mac sales grew by double digits at a time when every other big computer maker was tanking. Unsurprisingly, the reason comes down to the global chip shortage that’s wrecking the whole industry.
This matters because the same memory crunch dragging down Dell, HP and Lenovo is pushing the price up for your next Mac. Apple seems to be weathering the storm better than anyone else, but it isn’t immune, and the discount window for your next Apple hardware could be closing fast.
CEO Tim Cook said price increases were coming — now Apple is making them AI image: ChatGPT/Cult of Mac
As CEO Tim Cook warned a few days ago, Apple raised prices of Mac, iPad, HomePod and Apple TV 4K on Thursday. The changes take effect immediately, with most devices now costing $50 to $100 more. But other hikes are even higher.
That said, Apple left iPhone, Apple Watch and AirPods prices unchanged. For now, anyway.
MacBook Neo is a huge hit for Apple. Photo: D. Griffin Jones/Cult of Mac
MacBook Neo outsold every other MacBook in Apple’s lineup in its launch quarter. IDC reports Apple shipped 1.1 million units of its cheapest Mac, higher than the MacBook Air and MacBook Pro.
What’s impressive is that the Neo achieved this feat despite being on sale for only three weeks during the quarter.
Will you get your slice of the stupid Siri pie? Image: appshunter.io/Unsplash License/Modified by Cult of Mac
This week on the Cult of Mac podcast: We’ve been complaining about just how stupid Siri can be for years, but Apple’s failure to deliver a promised AI upgrade just cost the company a cool $250 million.
We discuss how you can get your sliver of that payout, whether a stupid Siri is a deal-breaker (obviously not, since we all swear by our iPhones), and how Apple can really make things right.
Also on the Cult of Mac podcast:
The MacBook Neo is so popular that Apple totally missed the boat on its projections. Now the company is making an unusual move — and it might mean the budget laptop goes up in price.
If you’ve been waiting for the perfect time to buy a Mac, it’s here.
After getting banged up for its lack of savvy when it comes to artificial intelligence, Apple looks ready to win the AI wars, thanks to its brilliant strategy.
And finally, Griffin goes over the pros and cons of an affordable home rowing machine. Come for the review, stay for the extremely weird Ohio hallway.
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
Apple will supposedly make twice as many MacBook Neos than it had earlier planned. Photo: Apple
Apple reportedly will produce twice as many MacBook Neos as it originally planned. That will require producing more A18 Pro chips, which might force Apple to raise the price of the popular laptops.
Demand for the company’s first entry-level notebook exceeds supply because it also exceeds Apple’s prelaunch estimate of how popular the MacBook Neo would be.
The best laptop around just got even better. Image: Cult of Mac
The first deal we’ve seen on the MacBook Neo chops $10 off the price of Apple’s entry-level laptop. While Apple’s online store currently shows big shipping delays for the budget laptop, you can get a MacBook Neo faster — and cheaper! — than from Apple itself.
In some locations, and for some models/colors, you can get free overnight shipping. That makes the MacBook Neo, which is already an outrageous deal, even more attractive. With its combination of power, performance and sleek Apple design, it’s an unbeatable laptop for everyday tasks.
The MacBook Neo became an overnight success, but it's getting hard to find. Photo: Apple
Customers are buying Macs in such high numbers that even Apple’s vaunted manufacturing expertise can’t keep up — and current Mac supply constraints could extend for months.
Apple CEO Tim Cook said Thursday that a couple of factors mean the Mac mini, the Mac Studio and the new MacBook Neo laptop might not be easy to find.
Let's give Apple CEO Tim Cook credit where credit is due. Image: Apple/Cult of Mac
Tim Cook doesn’t get enough credit for launching groundbreaking products as Apple CEO. He quietly oversaw launches that reshaped how people listen, make purchases and monitor their health. He even revitalized the Mac.
With Cook leaving the CEO spot to become chairman of Apple’s board of directors in September, it’s time for some perspective on his time in office. Here are five examples of Cook embedding Apple deeper into our lives than ever before.
The way Apple will source chips for the MacBook Neo 2 means it's getting a RAM boost. AI image: Apple/ChatGPT/Cult of Mac
Anyone still dissatisfied with the amount of RAM in the MacBook Neo should be pleased to learn that the second-generation version of Apple’s hit entry-level notebook will almost certainly boast 50% more RAM.
And that’s not a guess. Apple is already making the processor/RAM combos to go into the notebook, even though the release is not expected for almost another year.
To understand why, you need to know where Apple gets the chips for this popular computer. And once you know that, you’ll realize why we can confidently say the 2027 MacBook Neo will include 12GB of RAM.
The MacBook Neo is shaking up the industry, but it might be too successful. Photo: Apple
This week on the Cult of Mac podcast: The MacBook Neo looks like a runaway success. And Apple’s clever use of binned chips in the budget laptop is textbook Tim Cook — magically turning slag into gold.
However, the brilliant tactic might have paid off too well.
Also on the Cult of Mac podcast:
Dummy units of the rumored folding iPhone and iPhone 18 Pro give us a better look at what Apple has planned for later this year. But will the foldable be called the iPhone Fold, the iPhone Ultra or something else? And do we really need a folding iPhone?
Try to buy a Mac mini or a Mac Studio and you’ll likely be waiting quite some time (up to five months!). What’s going on?
There’s a simple way to add gorgeous moon shots from the Artemis II mission as wallpaper on your iPhone.
Griffin gives us an update on his AirPods Max 2 review.
And finally, we check out a gorgeous Mac Studio setup that’s one of the best we’ve seen.
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
MacBook Neo, MacBook Pro and MacBook Air all pushed up Mac sales in Q1 2026. AI image: Apple/ChatGPT/Cult of Mac
Apple shipped more Macs in the first three months of 2026 than it has in any quarter going back years. And its share of the world PC market reached a milestone, too.
It’s surely no coincidence this occurred in the quarter the the MacBook Neo launched — Apple’s first entry-level notebook is a huge hit.
Apple has a problem with the MacBook Neo that other companies can only dream of. AI image: Apple/Gemini/Cult of Mac
Want a MacBook Neo? Better order it soon. It’s possible Apple will sell out of the affordable notebook … and not just for a few weeks. It’s not impossible that the laptop will go completely off the market until Apple can solve a shortage of a critical component … and it’s not RAM! Alternatively, Apple could be forced to raise the price.
And it’s all because the Neo is so wildly popular. Here’s what’s going on.
The design of the MacBook Neo chip makes it fast... but also makes upgrades impossible. Image: Apple/iFixit
The $599 MacBook Neo arrived with a hard limit: 8GB of RAM. Some of you probably don’t understand the hoopla… more RAM can simply be added, right? Nope. The design of Apple’s processor makes it fast and efficient, at the cost of RAM upgrades.
Apple's new headphones seem awfully familiar ... Image: Cult of Mac
This week on the Cult of Mac podcast: The surprise release of AirPods Max 2 gives us plenty to talk about (including all the things Apple didn’t fix about the high-end headphones).
Plus, special guest Christina Warren (developer advocate at GitHub and co-host of the MacBreak Weekly podcast) joins us for a deep dive into one of Leander’s favorite topics — OpenClaw, the open-source AI agent that’s got everyone snapping up Mac minis, and the rise of agentic coding.
Also on the Cult of Mac podcast:
More on the MacBook Neo, including why every Mac owner should be thrilled that it comes with just 8GB of unified memory.
Griffin reviews the new Studio Display XDR and iPhone 17e.
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
Tim Cook is excited about MacBook Neo. Image: Apple/Cult of Mac
CEO Tim Cook says Apple just had its “best launch week ever for first-time Mac customers.” That means the MacBook Neo is doing exactly what it was designed to do: bring in people who have never owned a Mac before.
The first entry-level macOS notebook launched on March 11, and Apple can’t keep up with demand. Orders placed today come with wait times of several weeks.
Think long term, and the MacBook Neo costs far less than you might realize. AI image: Apple/ChatGPT/Cult of Mac
An analyst’s report shows Apple’s new MacBook Neo is even more affordable than it first appears. The total cost of ownership is about half that of comparable Windows PCs.
It may sound counterintuitive at first — how can a $599 Mac be half the cost of a $599 PC? — but the analyst showed that the typical lifespan of a Mac is so much longer than that of a Windows PC that the Apple model costs much less over time.
The MacBook Neo's SSD is a NAND chip soldered to the motherboard. Screenshot: DirectorFeng
A MacBook Neo can be upgraded to 1TB of storage, but the DIY project isn’t for amateurs. A video demonstrating the process shows that it takes skills, experience and the right equipment.
Still, it’s interesting to watch. Especially as it also shows how easy it is to disassemble the MacBook Neo.
MacBook Neo includes just 8GB of RAM. And that's a good thing. AI image: Apple/ChatGPT/Cult of Mac
The MacBook Neo comes with 8GB of RAM, and that’s great news for all Mac users, even if they never buy a Neo. It means current and older Apple computers will continue to offer speedy performance when running macOS for years to come.
The MacBook Neo is even better than we imagined! Photo: Cult of Mac
This week on the Cult of Mac podcast: Griffin goes on a buying spree, snapping up a Studio Display XDR, an iPhone 17e and not one but twoMacBook Neos. He shares his hands-on experience with the latest Apple gear, and Leander’s got plenty of questions!
Also on the Cult of Mac podcast:
PC makers are freaking out over what the MacBook Neo means for the industry.
Next-gen MacBook Pros might come with a MacBook Ultra variant. Will they all come with touchscreens, or just the high-end model?
The latest iOS 26.4 beta gives us a look at Apple’s upcoming emoji. Why are they all facing to the left? (The Hairy Creature emoji definitely needs to be flipped so it matches the iconic Bigfoot sighting!)
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
★★★★☆
The two best colors. Photo: D. Griffin Jones/Cult of Mac
The MacBook Neo exceeds all expectations and defies all logic. It’s a $599 computer that’s not slow. The cheap laptop sports a light aluminum unibody with exceptional fit and finish, along with a gorgeous, bright Retina display. It runs on an iPhone chip, yet it’s incredibly fast with unbelievable battery life.
The name itself, Neo, reminds you that this is not a computer made out of spare parts. It’s a bespoke industrial design with a brand-new display and feature set. That feature set excludes things that longtime members of the cult consider quintessential Mac features — a backlit keyboard, an ambient light sensor and a MagSafe connection.
Nonetheless, the MacBook Neo will be a lot of people’s first exposure to the Mac. I wanted to know what their experience will be like — and I think they’ll be very happy.
A $399 Mac Neo might be Apple's smartest Mac yet. Concept: Ed Hardy/Cult of Mac
In the wake of the very successful launch of the MacBook Neo, Apple should now turn its attention to a desktop version: Let’s call it the Mac Neo. With an A-series processor and 8GB of RAM, this could cost as little as $399.
A macOS desktop at this price could put Macs in the hands of millions who can’t afford one now. It also might expand Apple’s share of the global computer market to heights the company could previously only dream of.
MacBook Neo could cause seismic change in the PC industry. AI image: Google Gemini/Cult of Mac
When we reported last week that the $599 MacBook Neo set off alarm bells across the PC industry, the hand-wringing was mostly coming from pundits and outside observers. Now PC makers are saying it out loud — on earnings calls, no less.
ASUS co-CEO S.Y. Hsu didn’t mince words on the company’s most recent quarterly call. Apple’s move into budget-friendly territory is “a shock to the entire industry,” he said, adding that across the entire PC ecosystem, “there have been a lot of discussions about how to compete with this product.”