Sometimes, picking a winner is not easy. Photo: Apple/Rajesh Pandey/Cult Of Mac
Apple’s budget-oriented iPhone 17e packs a faster processor and more base storage — at a lower price — than the iPhone 16. But despite launching more than a year earlier, the iPhone 16 still holds an edge in several important aspects.
Here’s how the two affordable iPhones compare — and which one you should buy.
MacBook Neo includes just 8GB of RAM. And that's a good thing. AI image: Apple/ChatGPT/Cult of Mac
The MacBook Neo comes with 8GB of RAM, and that’s great news for all Mac users, even if they never buy a Neo. It means current and older Apple computers will continue to offer speedy performance when running macOS for years to come.
★★★★☆
A budget model phone has no business being one of the most gorgeous iPhones ever. Photo: D. Griffin Jones/Cult of Mac
The iPhone 17e may be a subtle upgrade, but it’s a slight change that makes all the difference. Now with MagSafe, the budget smartphone doesn’t suffer much in the way of compromises. Storage capacity is doubled, making the base model an exceptional choice; the blistering A19 chip is even faster than its predecessor.
Although the lack of a Dynamic Island makes it feel like an older phone than it really is, unless you really care about photography or giant screens, there’s not a lot that seems missing. It’s just as gorgeous as before and still highly practical.
March 15, 2004: The iTunes Music Store hits a crucial milestone, having sold an astonishing 50 million songs in less than a year. The achievement cements Apple’s place at the center of the rapidly changing music business — at least for the moment.
“Crossing 50 million songs is a major milestone for iTunes and the emerging digital music era,” Apple CEO Steve Jobs says in a statement. “With over 50 million songs already downloaded and an additional 2.5 million songs being downloaded every week, it’s increasingly difficult to imagine others ever catching up with iTunes.”
★★★★★
The Studio Display XDR is the best monitor that money can buy. But it takes a lot of money. Photo: D. Griffin Jones/Cult of Mac
Apple’s new flagship desktop display, the Studio Display XDR, is what you get out of a blender when you combine a mini-LED with the high adaptive refresh rate of a MacBook Pro and the 27-inch 5K screen size of the regular Studio Display.
It’s a brilliant combination. Starting at $3,299, it’s significantly cheaper — and unfortunately a little smaller — than the Pro Display XDR, the $5,000-plus monitor it replaces. However, it supersedes its high-end predecessor in all other specs. Apple made incredibly smart choices about what to include and what to cut.
Ironically, now the $1,599 regular Studio Display is the bunk product in Apple’s monitor lineup. It misses out on the Studio Display XDR’s top new feature — 120 Hz Adaptive Sync. And it’s about twice as expensive as competing monitors from Asus, BenQ and ViewSonic.
Now, the Studio Display XDR stands in a class of its own. And for, like, half as much money as Apple’s previous top monitor.
★★★★☆
The two best colors. Photo: D. Griffin Jones/Cult of Mac
The MacBook Neo exceeds all expectations and defies all logic. It’s a $599 computer that’s not slow. The cheap laptop sports a light aluminum unibody with exceptional fit and finish, along with a gorgeous, bright Retina display. It runs on an iPhone chip, yet it’s incredibly fast with unbelievable battery life.
The name itself, Neo, reminds you that this is not a computer made out of spare parts. It’s a bespoke industrial design with a brand-new display and feature set. That feature set excludes things that longtime members of the cult consider quintessential Mac features — a backlit keyboard, an ambient light sensor and a MagSafe connection.
Nonetheless, the MacBook Neo will be a lot of people’s first exposure to the Mac. I wanted to know what their experience will be like — and I think they’ll be very happy.
Not just of an old dog — a 3D old dog! Image: D. Griffin Jones/Cult of Mac
In iOS 26, the awesome new Spatial Scenes feature lets you convert an ordinary 2D photo to a 3D scene that moves in your hand. It doesn’t have to be a recent picture or one taken with a special camera, either. You can try out Apple’s new 3D effect on any decent photo, even if it’s from 20 years ago.
You can play with Spatial Scenes in the Photos app, converting images and seeing how the effect works. But the best part is that you can set one as your iPhone’s Lock Screen wallpaper, and see it every time you unlock your phone. It even works with the excellent Photo Shuffle feature, so you’ll keep getting new ones to gawk at.
Check out the GIFs below that show how Spatial Scenes work, or watch our hands-on demo video.
A $399 Mac Neo might be Apple's smartest Mac yet. Concept: Ed Hardy/Cult of Mac
In the wake of the very successful launch of the MacBook Neo, Apple should now turn its attention to a desktop version: Let’s call it the Mac Neo. With an A-series processor and 8GB of RAM, this could cost as little as $399.
A macOS desktop at this price could put Macs in the hands of millions who can’t afford one now. It also might expand Apple’s share of the global computer market to heights the company could previously only dream of.
This dream setup features an M4 Pro MacBook Pro and a Studio Display. Photo: [email protected]
MacBook Pro has long been the centerpiece of ambitious, eye-catching workstations. Whether it’s a sleek M4 Pro model driving a pair of 5K touchscreen displays or a still-going-strong M1 Max powering an audiophile-grade sound system, Apple’s flagship laptop has the chops to anchor setups that would make any pro proud. Here are the Top 15 MacBook Pro setups from Cult of Mac’s archive.
At this point, a $200 billion market cap seems almost quaint for Apple. Photo illustration: Ste Smith/Cult of Mac
March 12, 2010: Apple passes Walmart and investment firm Berkshire Hathaway in value to take third place in market capitalization among publicly listed U.S. companies. The Apple market cap soars past $200 billion, fueled by intense excitement over the first-generation iPad.
Things look good for the company as it guns for powerhouses ExxonMobil and Microsoft.
Apple's 50th anniversary is April 1, 2026. Photo: Apple
Apple marks a remarkable milestone this April 1 — 50 years since Steve Jobs, Steve Wozniak and Ronald Wayne founded the company in a California garage on that date in 1976. To commemorate it, Apple said Thursday it will plan a series of global celebrations. And CEO Tim Cook published a personal letter on apple.com. It looks back on five decades of innovation while expressing gratitude to the billions of people who have made Apple what it is today.
“Thinking different has always been at the heart of Apple,” Cook said. “It’s what has driven us to create products that empower people to express themselves, to connect and to create something wonderful.”
★★★★☆
With a 2-inch bump in screen size that looks and feels like more, this is a nice upgrade for me. Photo: David Snow/Cult of Mac
The 11-inch Apple M1 iPad Air (5th generation) I used for the past few years was a great device — fast, light, capable and well-integrated into the Apple ecosystem. Yet after just a couple days with the 13-inch iPad Air powered by Apple’s M4 chip, I can say this trade-in for an upgrade isn’t just incremental. It’s the kind of shift that quietly changes the way I use a device.
The iPad 2 took a leap forward in every way except pricing. Photo: Apple
March 11, 2011: How do you follow up your biggest product debut ever? That’s the question Apple needs to answer as the iPad 2 launch date arrives.
Apple’s second-generation tablet boasts a faster dual-core A5 processor inside a lighter build. It’s also the first iPad to feature VGA front-facing and 720p rear-facing cameras.
Get a clicky keyboard on your phone, too. Image: D. Griffin Jones/Cult of Mac
Studies show that a haptic keyboard improves touchscreen typing speed and input accuracy, but very few people know you can enable it on your iPhone.
Android phones years ago had haptic keyboards, but without a precision vibration motor, the feedback was too slow to make the illusion really work. With the Taptic Engine — hardware in every iPhone since the iPhone 6s that can simulate all kinds of vibrating textures — Apple created a perfectly convincing effect to enable the haptic keyboard.
★★★★☆
This portable monitor from Espresso Displays can make you more productive. Photo: Ed Hardy/Cult of Mac
The Espresso Lite 15 portable monitor includes a gorgeous LCD for work or entertainment when you’re away from your usual desk. It’s a more affordable option from a company previously known for premium screens, but it keeps up the quality.
It comes in a range of vibrant case color options, which really helps it stand out from its rivals. Plus, there’s Stand+, a brilliant ergonomic stand that can hold the 15.6-inch, 1080P LCD above your laptop.
I tested the Espresso Lite 15 in my home office and on the road, and came away quite pleased. Here’s why.
Hold off on a MacBook Pro until you see all the changes coming in the M6 version. Photo: Apple/Cult of Mac
Apple is currently putting the finishing touches on a major step forward for the MacBook Pro line, with advanced features no current MacBook can boast of. And the M6 processor is just the icing on the cake. Here’s why you should wait for it.
Yes, the MacBook Pro just got updated with M5 Pro or M5 Max processors making it the fastest Mac ever. But you should think seriously about skipping it. You’ll kick yourself if you have a relatively new model when something far better comes along in a few months.
In retrospect, Apple's Newton MessagePad survey seems like stealth iPhone research. Photo: Moparx
March 10, 2004: Apple sends out a survey to select Apple customers, claiming that it is considering relaunching the Newton MessagePad.
“We need to determine why the Apple Newton was not a commercial success and whether there is an interest in re-launching a new version of the Newton,” Apple’s survey says. “Your comments will help understand why the Newton failed and if there is interest in re-launching a new, improved Newton.”
In hindsight, it seems pretty clear that Apple’s apparent interest in launching another personal data assistant served as cover for stealth market research for the still-in-development iPhone.
Another new iOS 26.4 beta is here... Photo: Rajesh Pandey/Cult of Mac
Apple revealed its versions of eight upcoming new emoji in iOS 26.4 beta 4, which it pushed to developers Monday. Standouts include Distorted Face — sure to become a hit when it arrives to the general public — and Hairy Creature, which looks an awful lot like Bigfoot.
See Apple’s versions of all the new emoji, and all the other changes in the beta, below.
Short of a Nirvana MIDI file playing in the background, you can't get more 1990s than this! Image: Andrea Grell/Ste Smith
March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.
Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.
Apple: The First 50 Years is David Pogue’s latest book. Image: D. Griffin Jones/Cult of Mac
Bestselling author David Pogue just published Apple: The First 50 Years, an ambitious book about the history of Apple.
The approximately 600-page, full-color book spans the company’s epic saga, from its founding by two college dropouts to its latest machinations with Apple Intelligence. It’s a fun and informative book, and an easy read despite being a doorstop.
I interviewed Pogue about his book and the wild ride that Apple’s been on for the last five decades.
★★★★★
A comprehensive history of Apple. Photo: D. Griffin Jones/Cult of Mac
Apple: The First 50 Years by David Pogue is a comprehensive retelling of the most influential tech company in history and the people behind it. The book covers the early hobby projects of teenage Steve Wozniak to Apple Intelligence, and the lifetime’s worth of everything in between, in about 600 pages.
It’s just the right amount of detail and depth to tell the whole story of Apple’s rocketing rise to power, years of tumult and insanely great turnaround. It’s an easy and highly entertaining read. You don’t need a technical or nerdy background at all. And there are hundreds of full-color pictures.
Apple: The First 50 Years is now the definitive all-encompassing book I would recommend for anyone interested in the company that changed the world … at least three separate times.
More than just a system update, Mac OS 8 included a nasty surprise for clone-makers. Photo illustration: Ste Smith/Cult of Mac
March 8, 1997: Apple renames the forthcoming Mac OS 7.7 update, calling it “Mac OS 8.” It’s more than just a name change, though: It’s a sneaky sucker punch that ultimately knocks out Mac clones.
Unfortunately for Mac users, the updated operating system does not deliver the total top-to-bottom rewrite promised by Apple’s Project Copland. However, the renaming strategy turns out to be a brilliant (if underhanded) way of getting Apple out of terrible licensing deals.
There are still great products coming from Apple this spring. AI image: Apple/Gemini/Cult of Mac
Apple released no fewer than seven products last week, including the MacBook Neo, the M5 MacBook Air, the iPhone 17e and much more. But there are still three more products likely to be coming out of Cupertino this spring — and one of them is among Apple’s most popular offerings.
Here’s what new Apple products we can look forward to in the next few months across multiple categories.
You may want to pick up the M5 models instead. Photo: D. Griffin Jones/Cult of Mac
The recently introduced high-end M5 MacBook Pro may be a spec bump update before the M6 models bring radical new changes. But before you commit to sitting this generation out, you should know the M6 models will likely come with some caveats.
An all-new design with new features (like a slimmer chassis and touch screen) usually brings with it an all-new price that’s higher than before. If you’re holding out for the M6 Pro or Max models, you may be waiting for longer than you expect. And if you’re just getting the base model, well, the rumored changes may not come at all.
This isn’t pure speculation; Apple has a proven track record of pulling all these tricks. Here are three reasons why the M5 MacBook Pro may actually be the better choice for you.
The user liked their dual 27-inch monitors, but likes the ultra-wide even better, comparing it to having three screens. Photo: [email protected]
Since Apple introduced Mac Studio in spring 2022, the powerful and compact desktop machine has become a favorite centerpiece for ambitious computer workstations. It’s not hard to see why, considering its amazing design and computing chops. But it is pretty hard to choose the best Mac Studio Studio setups we’ve seen. Yet we’ve done so below, with the top 10 Mac Studio setups.