A “haptic trailer” for Apple Original film F1: The Movie adds a new dimension to all the roaring race cars and manic pit stop maneuvers. When viewed on an iPhone, the first-of-its-kind trailer triggers the device’s Taptic Engine in sync with the on-screen action.
The unique trailer Apple released Monday is the buzziest movie gimmick since Percepto!, the system of electric buzzers placed underneath theater seats by director William Castle to stoke interest in his 1959 horror flick The Tingler.