The iPhone 17 Pro and iPhone 17 Pro Max represent Apple’s biggest leap forward in the Pro line to date: both are powered by the new A19 Pro chip (built on a 3-nm process) and include a vapor-chamber cooling system and an aluminium “camera plateau” rear design that improve heat dissipation and durability.
All three rear cameras — wide, ultra-wide, and telephoto — are now 48 MP fusion sensors, with the telephoto offering up to 8× optical-quality zoom. The front camera is bumped up to 18 MP with support for Center Stage, Dual Capture lets you record with front and back simultaneously, and professional video tools are enhanced with support for ProRes RAW, GenLock, and Log capture.
In terms of display and battery, the Pro keeps its 6.3-inch size and the Pro Max is 6.9-inch (both 120 Hz ProMotion), with battery life now rated up to 39 hours of video playback on the Pro Max — the best yet in iPhone history.
Be sure to read the Cult of Mac review of the iPhone 17 Pro. As our reviewer says, “From better battery life to a powerful camera system and improved thermal performance, the 17 Pro models are the best of the best.”
Prices start at US$1,099 for the iPhone 17 Pro and US$1,199 for the Pro Max, with storage up to 2 TB on the Pro Max.
Apple's most powerful iPhone gets a redesign and impressive new capabilities. The iPhone 17 Pro's aluminum unibody design looks different for sure, with a wider camera plateau. But the big changes are inside: the powerful A19 Pro chip and a vapor chamber to cool it off for maximum performance.
There’s a fun way to personalize your iPhone 17 Pro: tiny stickers around the camera. Social media is blowing up with pictures from people showing off how cool their handset looks with the new decorations.
The trend may have started in Korea, where it’s part of ponku — personalizing phones, cases, laptops, etc., with stickers. A recent iPhone 17 Pro ad made by a Korean wireless carrier certainly added fuel to the fire.
2025 was a busy year for Apple. The company launched multiple new products, some of which pushed its lineup forward in meaningful ways. However, others left plenty to be desired. Looking back, it’s clear that Apple delivered both standout successes and some head-scratching misses.
Here’s a look at the best and worst Apple products of 2025 — the ones that got everything right, and the ones that missed the mark completely.
Apple may ship a whopping 247 million iPhones in 2025 thanks to the “phenomenal success” of iPhone 17. The new iPhones have also led to Apple reclaiming its lost market share in China.
Post the launch of iPhone 17, Apple grabbed 20% market share in China, “miles ahead of the competition,” says an IDC report.
Plenty of Apple fans miss red iPhones, if responses to an X.com post Monday from Apple marketing chief Greg Joswiak is anything to go by.
He talked about the company’s donations on World AIDS Day through customer purchases. Joswiak didn’t even mention hardware, but the commenters sure did.
The iPhone 17’s new N1 wireless chip brings a significant boost in Wi-Fi speeds. Tests conducted by Ookla show the newer iPhone models pulling faster speeds over Wi-Fi than their predecessors.
Based on the test data, the iPhone 17 pulled 40% faster Wi-Fi speeds than the iPhone 16.
Getting an iPhone case has never been more important with the new iPhone 17 Pro and iPhone Air models seemingly quite susceptible to scratches. Fortunately, deals save you up to 26% on the full range of official Apple cases for the new models: bumper case, silicone case and clear case (just not TechWoven).
An iPhone case is always a good idea, especially with these deals. But don’t delay — the savings are available for a limited time.
Apple will expand Emergency SOS via satellite on the iPhone and Apple Watch Ultra 3 to Mexico later this year.
The feature will enable iPhone and Apple Watch users in Mexico to contact emergency services outside mobile network coverage.
This week on Cult of Mac’s podcast: We dish out our reviews of the iPhone 17 Pro, iPhone Air and AirPods Pro 3.
How’s the battery life? How’s the cosmic orange? How badly does the iPhone 17 Pro scratch? How good is AirPods’ new Live Translation feature?
In this extra-long edition, we go deep on our first impressions of Apple’s latest gear.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple’s latest smartphone will step into the major leagues Friday night when the iPhone 17 Pro helps capture live footage during a professional sports broadcast for the first time. The Detroit Tigers vs. Boston Red Sox game at Fenway Park, streaming on Apple TV+ as part of Friday Night Baseball, will feature live game footage shot on four iPhone 17 Pro devices, according to MLB.com
And by the way, the game — part of the two teams’ final series of the regular season — has big playoff implications. Apple TV+ subscribers can watch it at no extra cost.
Apple officially addressed the iPhone 17‘s Scratchgate issue. It says the problem isn’t due to the new glass-and-aluminum design, blaming worn-out MagSafe risers and chargers in retail displays instead.
iPhone 17’s Scratchgate controversy surfaced just days after it went on sale, sparking widespread concern among early buyers.
For the first time ever, Apple released a Pro iPhone where “pro” means professional, not premium. The wafer-thin iPhone Air swiped the coveted premium device seat this year, but the iPhone 17 Pro still sits at the head of the table.
With its upgraded pro features and a new, no-nonsense design, the iPhone 17 Pro delivers the goods for people who need maximum power.
In its iPhone 17 teardown, the iFixit team provides a detailed explanation of why the iPhone 17 Pro scratches so easily. They brought in a materials scientist to get to the heart of what’s causing Scratchgate — and explain how Apple might have avoided the problem.
Apple’s 2025 iPhone lineup is its boldest — and most confusing — yet. It offers three distinct models designed to cater to very different kinds of users. From the slim and stylish iPhone Air to the all-out powerhouse iPhone 17 Pro, with the well-balanced iPhone 17 in between, there’s something here for everyone.
But with overlapping features, similar pricing and Apple blurring the lines between Pro and non-Pro models, choosing the right iPhone isn’t as straightforward as it used to be.
SAN FRANCISCO — The iPhone 17 Scratchgate drama is real. Demo units of the new iPhone 17 Pro and iPhone Air models in Apple retail stores are showing scratches on opening weekend. The scratches appeared on their aluminum frames and on the glass panels on their backs.
I examined demo iPhones at Apple Stonestown in San Francisco on Friday (the busy iPhone 17 launch day) and again on Sunday. Many of the new iPhone 17 Pros and iPhone Airs are already scratched, especially the iPhone 17 Pro in deep blue and the iPhone Air in space black. But other colors showed scratches, too, even the iPhone 17 Pro in cosmic orange — the hot color this year.
An iPhone 17 Pro Max teardown confirms Apple sticking with Qualcomm’s modem for its flagship iPhones this year. The company did not specifically confirm using Qualcomm’s baseband on the iPhone 17 and iPhone 17 Pro models while unveiling them.
This is unlike the iPhone Air, which uses Apple’s second-gen C1X modem.
The new cosmic orange iPhone 17 Pro is undeniably orange. It’s not bronze, it’s not burnt umber, it’s not sepia or some other subdued shade that fades into the background.
No, Apple finally — after years of begging and pleading — produced a pro-level iPhone in an unapologetically bold color.
As a man in a loincloth once screamed while staring at something unfathomable: “Oh my god … [you] finally, really did it. You maniacs!”
To be fair, in that instance, the bare-chested man was ranting about something horrific. With the cosmic orange iPhone 17 Pro, Apple did something previously unthinkable — and totally welcome.
In a flashback to past launch day problems, Apple’s highly anticipated iPhone 17 lineup faces an unexpected setback as users across China report iPhone 17 Pro scratches on the device’s redesigned glass-and-aluminum back, according to a new report.
Social media platforms have been flooded with images showing scuffs and scratches appearing on display models after just hours of store exposure.
Professional photographer Austin Mann dropped another edition of his annual iPhone Pro camera reviews Wednesday. He took his new iPhone 17 Pro up into northern Italy’s Dolomite Mountains during a biking, cycling and paragliding trip. Stunning photography resulted.
“At Apple’s keynote last week, I was most interested in the new 48-megapixel 4x telephoto lens, the 8x telephoto lens, Center Stage selfie mode, 4K ProRes Log at 120FPS and the new Photographic Style, Bright,” he wrote. “As always, Apple’s presentation is full of flashy new tech, but I always have one question: How will this new tech make our pictures and videos better?”
Find his in-depth video and a link to his full review with many more photos below.
Crowds thronged to Apple stores around the globe Friday to pick up the newest iPhones — the iPhone 17, iPhone 17 Pro and iPhone Air — on launch day. Apple CEO Tim Cook himself threw open the doors of Apple Fifth Avenue in New York City on Friday morning.
Alongside the exciting new iPhone lineup, Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 also arrived at Apple retail stores and authorized outlets on Friday
Early reviews of the iPhone 17 lineup say the 2025 models bring Apple’s most significant generational upgrade in years, despite some caveats here and there.
The series spans four models, each targeting different user priorities, from the newly capable base model to the ultra-thin iPhone Air and the two powerhouse Pro variants.
Two closely matched heavyweights square off this year in Apple’s iPhone lineup: the iPhone 17 vs. the iPhone 17 Pro. On paper, the gap between the two has never been narrower. But look closer, and you’ll find a few key differences that could sway your buying decision.
The iPhone 17 Pro has a few tricks up its sleeve that make it the ultimate choice for power users. But is it worth the extra $300? Find out in this iPhone 17 vs. iPhone 17 Pro. comparison.
iOS 26 introduces a new Adaptive Power mode to extend your iPhone’s battery under load. And Apple’s newest iPhones — iPhone 17, iPhone 17 Pro and iPhone Air — will ship with this feature enabled by default.
On older iPhones, you must manually enable Adaptive Power to boost their runtime.
Weekend preorder demand for the iPhone 17 family outpaced last year’s iPhone 16, says TF International analyst Ming-Chi Kuo. As per Apple’s production estimates, the analyst says the Pro Max model remains the undisputed demand leader.
The strong iPhone 17 preorder should help boost Apple’s Q3 2025 results.
It’s time for a pro showdown, pitting the iPhone 17 Pro vs. the iPhone 16 Pro.
The iPhone 17 Pro brings the biggest leap to iPhones we’ve seen in years, shaking up a lineup that’s often felt too familiar. If you own an iPhone 16 Pro, that raises a pressing question: Is the upgrade worth it? After all, Apple finally seems to be delivering the kind of changes fans have been asking for.
There’s better battery life, an improved camera and even more Pro features. So, time to ditch the iPhone 16 Pro for the iPhone 17 Pro? Find out in our comparison.
This week on Cult of Mac’s podcast: After Apple’s truly Awe Dropping event, we’re picking up the pieces and discussing iPhone Air, iPhone 17 Pro and the rest of the new hardware.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.