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Despite tariffs, Wall Street bullish on Apple

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Apple financial results expectations: Bullish
It seems a bit surprising, but analysts think Apple is about to deliver some positive financial news.
AI image: Google Gemini/Cult of Mac

When Apple reveals the financial details of the spring 2025 quarter, Wall Street analysts expect solid, if not spectacular, growth from the Mac maker.

It’s not what some analysts feared would happen earlier this year, especially after a warning from Apple CEO Tim Cook in the spring that tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States would cost the company about a billion dollars during the April-through-June quarter.

Tariffs? What tariffs?

Averaging analysts’ predictions for Apple’s spring 2025 quarter results in a prediction of $89.2 billion in revenue, according to data from Yahoo Finance. That’s an increase of 4% over the $85.8 billion in revenue during the same quarter of 2024. And the average prediction is for $1.43 in earnings per share versus $1.40 from a year ago.

That’s quite a typical revenue growth rate for Apple. In each of the previous four quarters, its revenue has increased by roughly the same percentage time after time — between 4% and 6%.

But the June quarter was not a normal one. Not with President Trump imposing tariffs on Apple products assembled in China, India and elsewhere and then brought to the U.S. The import tax is 20% on devices coming from China, and 10% on ones made in India.

But perhaps it won’t be too surprising if it really turns out that the tariffs had a minimal effect on Apple’s spring quarter 2025 financial results. The company rushed large numbers of iPhones into the U.S. before the new tariffs were imposed by Trump. And virtually every iPhone destined for the U.S. is now assembled in India.

That’s said, Apple strategy of using India as an alternative to China took a potential blow on Wednesday when Trump threatened to hit imports from the country with a 25% tariff.

Looking ahead to September quarter 2025

Apple announces its June quarter 2025 financial results on Tuesday right after Wall Street closes — that’s 1:30 Pacific. Shortly afterward, CEO Tim Cook will hold the traditional call with analysts to talk over the results.

Analysts will be listening closely to hear what Cook and Kevan Parekh, the new chief financial officer, have to say about the September quarter. They’ll especially want to know how Trump tariffs will impact its results. The answers could have a dramatic effect on Apple share price on Friday.

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