Rising costs across the global tech supply chain are forcing some of Apple’s biggest competitors — most notably Microsoft and Samsung — to increase prices on smartphones, tablets and notebooks, signaling a potential shift in the competitive landscape for consumer electronics.
Apple has not increased prices. It’s actually recently moved the opposite direction by introducing the most affordable MacBook ever.
Apple is reportedly ramping up its supply of a critical component for the foldable iPhone, even as the broader market for foldable smartphones shows signs of slowing.
According to a supply chain report published Tuesday, the company increased its orders of foldable display panels by roughly 20%, a move that signals growing confidence in the long-rumored device.
A new AI voice recorder promises to solve one of the most persistent frustrations for professionals who live on calls — capturing both sides of a conversation via Bluetooth even when you wear headphones, and without requring bots, subscriptions or complicated setup. It’s the new HiDock P1 AI Voice Recorder.
Plugable Technologies on Tuesday launched the USBC-10IN1E, a new 10-in-1 USB-C hub aimed at delivering docking station-level performance in a compact design. The company says the device stands out in a crowded market by combining high-wattage charging, advanced display support and faster networking in a single accessory.
Despite the advanced features, the new product is quite affordable — which is not surprising for Plugable.
Apple secured a new agreement with Amazon ensuring the satellite features millions of iPhone and Apple Watch users depend on — including Emergency SOS — continue to work, even as the company that currently powers them is set to be acquired, the companies said Tuesday.
“This ensures our users will continue to have access to the vital satellite features they have come to rely on, including Emergency SOS, Messages, Find My, and Roadside Assistance via satellite, so they can stay safe and connected while off the grid,” said Greg Joswiak, Apple’s senior vice president of worldwide product marketing, in an Amazon press release Tuesday.
If you’ve ever looked at a foldable phone and winced at the visible crease down the middle of the screen, you’ll want to know what Apple has reportedly been working on as its first foldable iPhone approaches.
The industry’s approach to eliminating that unsightly fold line has fundamentally changed — and materials in development go well beyond clever hinge engineering, according to a new report. It’s how Apple’s fast-approaching folding iPhone will crack the crease problem.
Apple’s sleek, simple smart glasses without a display, internally dubbed “N50”, reportedly will launch in 2027. The company is testing four designs for the wearable, in multiple finishes.
The smart glasses supposedly will integrate tightly with the iPhone and Siri to offer an experience like no other.
Anyone still dissatisfied with the amount of RAM in the MacBook Neo should be pleased to learn that the second-generation version of Apple’s hit entry-level notebook will almost certainly boast 50% more RAM.
And that’s not a guess. Apple is already making the processor/RAM combos to go into the notebook, even though the release is not expected for almost another year.
To understand why, you need to know where Apple gets the chips for this popular computer. And once you know that, you’ll realize why we can confidently say the 2027 MacBook Neo will include 12GB of RAM.
Apple no longer accepts orders for certain high-end Mac mini and Mac Studio models. As of Sunday, the company’s online store lists the computers as “currently unavailable.”
This comes after delivery times for most Mac mini and Mac Studio models slipped to a few months.
This week on the Cult of Mac podcast: The MacBook Neo looks like a runaway success. And Apple’s clever use of binned chips in the budget laptop is textbook Tim Cook — magically turning slag into gold.
However, the brilliant tactic might have paid off too well.
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
Apple once again beat all its rivals to stay the world’s top smartphone vendor, according to new data from a market-research firm, with its latest quarterly performance underscoring the strength of the iPhone lineup. This is the first time the iPhone has led the world in Q1, traditionally a weak quarter for the company.
Apple’s smartphone shipments grew 5% year over year, while all of its top competitors declined.
Apple has been busy this week rolling out updates to two of its most popular creative apps — Logic Pro and Pixelmator Pro. The updates bring meaningful new features to musicians, producers, photo editors and designers alike. The rest of the iWork lineup got minor updates, too.
Update: And just like that, now Lexus enters the fray. Reports indicate the Toyota-owned luxury brand will add support for iPhone car keys in the coming months, according to references found in Apple’s backend code. It joins many others.
From a single BMW model in 2020 to dozens of brands today, Apple Wallet’s digital car key keeps gaining momentum. Could it soon become as standard as a seat belt? It looks to be headed that way, at least — and for good reason.
Apple will permanently close three of its U.S. retail locations this June — one of which made history as the first Apple Store in the country to unionize — citing deteriorating conditions at the shopping malls that house them, the company said Thursday.
The closures have drawn swift backlash from the workers’ union. It called the move a deliberate effort to undermine organized labor.
Apple TV scored five nominations for the 86th Annual Peabody Awards, the streamer said Thursday. Nods spanned entertainment, documentary and children’s programming categories.
The nominated titles — Pluribus, Come See Me in the Good Light, Mr. Scorsese, Vietnam: The War That Changed America and Shape Island — are all currently streaming on Apple TV.
Apple on Thursday released macOS 26.4.1, a minor but essential update for Mac users running macOS Tahoe. The software arrived a day after the corresponding iOS 26.4.1 and iPadOS 26.4.1 reached iPhone and iPad users.
The update does not introduce major changes. Instead, it focuses on fixing bugs.
Apple shipped more Macs in the first three months of 2026 than it has in any quarter going back years. And its share of the world PC market reached a milestone, too.
It’s surely no coincidence this occurred in the quarter the the MacBook Neo launched — Apple’s first entry-level notebook is a huge hit.
Apple rolled out iOS 26.4.1 for compatible iPhones on Wednesday. While it looks like a minor update on paper, it fixes a frustrating issue and quietly introduces a major security change.
The update resolves an iCloud syncing bug that Apple introduced in iOS 26.4. It also enables Stolen Device Protection by default for enterprise iPhones.
An AirTag with the proper collar can tell you where your cat or dog is. Tractive’s new Cat 6 Mini and Dog 6 XL devices can do that, too, but they also can tell you whether your pet is stressed, scratching themselves too much or breathing differently than usual, the company said Wednesday.
Your dog or cat can’t wear an Apple Watch. These collar-based trackers seem to be the next best thing.
“Since Tractive’s founding, we’ve helped pet parents know where their pets are,” said Michael Hurnaus, CEO and founder of Tractive, in a press release. “Now we’re helping them understand how their pets are doing. ”
Want a MacBook Neo? Better order it soon. It’s possible Apple will sell out of the affordable notebook … and not just for a few weeks. It’s not impossible that the laptop will go completely off the market until Apple can solve a shortage of a critical component … and it’s not RAM! Alternatively, Apple could be forced to raise the price.
And it’s all because the Neo is so wildly popular. Here’s what’s going on.
Apple signed a 3-year exclusive agreement with Samsung Display to supply the foldable OLED panels in its long-anticipated folding iPhone, according to a new report Wednesday.
Surprise! Apple might not release an iPhone Fold this fall.
Wait, it’s a joke. Sort of. It’s still virtually certain that Apple will introduce a folding handset in a few months. However, it reportedly won’t be named what everyone expects. A reliable source says the real name is (drum roll) … iPhone Ultra.
Apple has reportedly run into complex engineering problems as it races to complete work on the first folding iPhone. The complications could derail the company’s mass production plans and, eventually, the device’s shipment schedule.
While Apple often runs into early manufacturing hurdles, it usually resolves them in time for planned releases. With its first foldable, things might not be so straightforward, according to a Monday report from Nikkei Asia.
However, Bloomberg pushed back Tuesday on the notion that the folding iPhone won’t launch on time.
“Dummy” units of all three smartphones that Apple is expected to launch this fall appeared in images posted Tuesday by some noted leakers. The pictures show the first folding iPhone, as well as the iPhone 18 Pro and iPhone 18 Pro Max, all in a strange magenta color.
The basic iPhone 18 doesn’t appear in the pictures. And there’s a good reason for that: It’s reportedly not coming this fall.
A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book excerpt reveals the human cost of Apple’s retail decline through its struggles to sell Vision Pro.
Wired published a Vision Pro-focused excerpt Tuesday from Mutiny: The Rise and Revolt of the College-Educated Working Class, by Noam Scheiber. He reports on labor for The New York Times.