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News - page 10

Strong iPhone 17 demand keeps Apple climbing in global smartphone market

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Apple gains ground worldwide as iPhone 17 demand stays strong
Robust demand means iPhone 17 remains the world's top-shipping smartphone.
Photo: Rubaitul Azad/Pexels

Apple continued to gain ground in the global smartphone market during the second quarter of 2026, according to new data from a market-analysis firm. The iPhone posted another quarter of year-over-year growth, increasing total shipments by 3% while boosting Apple’s global market share to a quarterly record.

The iPhone 17 series continues to experience strong sales, according to the analysts. One main reason for the success might seem surprising, coming from Cupertino: small price tags! Apple maintained iPhone prices while rivals increased theirs due to sharply rising memory costs.

How Apple could fix a major Mac Studio memory problem

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Pros should pin their hopes on Apple M5 Ultra and M7 Ultraz
The Mac Studio comes with a serious memory limitation. The M5 Ultra and M7 Ultra could be the solution.
Image: Apple/Cult of Mac

The Mac Studio, Apple’s top-of-the-line desktop, delivers extraordinary CPU and GPU performance in a surprisingly compact enclosure — but many users simply cannot add as much RAM as they need.

However, change is apparently on the way. Apple is reportedly developing an M5 Ultra chip that supports more unified memory than the current version. And the subsequent M7 Ultra chip will be even better — it will supposedly handle as much as three times more RAM. That’s a dramatic leap beyond the best of today’s Macs.

SigLens acquisition targets one of Apple’s biggest headaches: Buggy apps

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A picture of SigLens logo used in a story about Apple's acquisition of the debugging tool.
Apple’s SigLens acquisition gives Cupertino a dashboard built to hunt down bugs across its sprawling network of interconnected apps.
Image: SigLens

Apple just went shopping for a bug hunter. Cupertino scooped up SigScalr, a small startup behind SigLens, an app designed to detect exactly where the software goes wrong — even if the software is basically hundreds of smaller programs working as a single app.

Apple did not announce the acquisition via a press release. It surfaced through the European Union’s paperwork, the same way a lot of Apple’s smaller acquisitions did in the last few years.

But don’t let the quiet rollout fool you. SigLens tackles a problem that’s only getting worse as apps become more complex. And it looks like Apple clearly wants it fixed before it becomes Xcode’s problem too.

The real story behind the Apple/Intel chips deal? It reportedly started at the White House.

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An AI-generated image of Intel chip used in an Apple device.
A new report sheds light on how the Apple-Intel chips deal actually came together.
AI image: Google Gemini/Cult of Mac

Apple CEO Tim Cook didn’t fly to Washington last summer to talk about Intel. He went there to keep Apple from getting hit with a 100% tariff on every chip the company imports. But somewhere in those meetings, the conversation shifted to an unexpected topic — Intel.

Fast forward a year, and Apple and Intel now have a manufacturing arrangement in the works. And according to a new report, the origin story is less about “engineering roadmap” and more about “the White House brought it up while Apple was trying to survive a tariff fight.”

Tap to Pay on iPhone finally replaces clunky card reader at Apple Stores

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A picture of Apple's Tap to Pay feature used in a story about Apple Store staff making the switch to an iPhone.
Tap to Pay on iPhone turns it into a checkout counter — no card sled needed.
Photo: Apple

The next time an Apple Store employee rings you up, don’t be surprised if you don’t see the traditional plastic card sled. Apple is silently retiring the hardware its retail staff has strapped onto their iPhones for years. The company seems to be betting on the fact that the iPhone is finally good enough to close the sale.

Apple is now reportedly handing out iPhone 16s to its blue-shirted employees to expand Tap to Pay on iPhone. This software feature turns the device into a contactless payment terminal with nothing bolted on. It’s a small hardware swap, but Apple no longer thinks it needs a middleman to take your money.

Apple’s AI ambitions may kill the M6 Pro and M6 Max

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The next leap in Apple silicon may skip a step.
The next leap in Apple silicon may skip a step.
AI image: ChatGPT

Apple will supposedly skip launching the M6 Pro and M6 Max chips due to AI. Instead, it will launch an M6-powered MacBook Pro and then directly jump to the M7 Pro and Max chips in 2027.

This move would mark a notable shift from Apple’s long-established Apple silicon release strategy. Since the M1 debuted, every generation expanded from the base chip to Pro and Max variants.

Apple preps pair of redesigned Apple Pencils for iPad

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Apple Pencil rumors: new models on the way
A new leak says iPad users can look forward to fresh Apple Pencil models.
Photo: Ed Hardy/Cult of Mac

Apple is reportedly working on two new styli models for launch alongside next year’s iPad Pro refresh. Both the Apple Pencil Pro and the entry-level Apple Pencil with USB-C are back on the drawing board, according to a reliable source of insider information.

One major reason for the redesign could be upcoming European Union rules that will require consumer electronics to use more easily replaceable batteries.

4 unanswered questions ahead of the September iPhone event

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From pricing to the foldable iPhone, Apple’s next event still holds plenty of mysteries.
From iPhone 18 Pro pricing to the foldable iPhone Ultra, Apple’s next event still holds plenty of mysteries.
AI image: ChatGPT

Apple’s iPhone 18 event is only a couple of months away. Thanks to leaks, we already have a fair idea of what to expect. From redesigned hardware to upgraded cameras to even bigger batteries, many of the headline features seem all but confirmed.

Yet, important questions surrounding the new iPhones remain unanswered. And they are the ones that could determine whether the iPhone 18 Pro is worth upgrading to.

Apple sues OpenAI, alleging trade secret theft in blockbuster Big Tech battle

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Apple accuses OpenAI of stealing trade secrets to build AI devices
"See you in court" is the message Apple just gave OpenAI.
AI image: ChatGPT/Cult of mac

Apple sued OpenAI in federal court on Friday, accusing the ChatGPT maker of orchestrating a broad campaign to obtain Apple’s confidential hardware technology by hiring its former employees.

It relates to an effort by OpenAI to develop its own devices with AI built in — products that might someday replace the iPhone and other smartphones.

OpenAI hasn’t been subtle about its plans to compete with Apple hardware, especially after it began working closely with Jony Ive, Apple’s former design chief.

Folding iPhone Ultra might not pack the big, beautiful battery we hoped for

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An AI-generated photo showing a concept of the iPhone Ultra.
Apple’s first foldable iPhone — possibly dubbed the iPhone Ultra — might come with a smaller battery than previously leaked.
AI image: Google Gemini/Cult of Mac

The latest leak about the first folding iPhone says Apple might not deliver the extreme battery capacity that most early rumors indicated.

If you were banking on a foldable with all-day battery life, this is worth pausing on.

Apple talks with startup that could cram GPT-class AI onto your iPhone

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A picture of a smartphone used in a story about a company cramming a LLM onto the iPhone.
PrismML claims it has compressed a 27-billion-parameter AI model down to 4GB — small enough to run on an iPhone 17 Pro.
Photo: Unsplash

Apple’s on-device ambitions just got more interesting. The company has reportedly been talking to a startup called PrismML that claims to run a massive, server-grade language model on the iPhone 17 Pro — no cloud required.

If the discussions turn into a deal between Apple and PrismML, it could be a significant upgrade for Apple Intelligence. Here’s why.

Why iPhone 18 Pro Max might cost up to $300 more

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iPhone 18 Pro Max price could jump as Apple's costs soar
The rising cost of memory chips is something Apple can't simply absorb.
AI image: ChatGPT/Cult of Mac

The cost of the components needed to produce the iPhone 18 Pro Max will rise up to 80%, according to a new cost analysis by a market research firm. The sharp increase results from the global shortage in memory chips that’s been in headlines so often recently.

A huge jump in Apple’s bill of materials raises questions about how much of these additional costs Apple will pass on to buyers. It potentially could push up the cost of the iPhone 18 Pro Max by as much as $300.

Apple Translate is getting 9 new languages in iOS 27

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A photo of Apple Translate app used in a story about iOS 27 bringing support for 9 new languages.
Hebrew, Cantonese and regional Spanish variants are among the new additions landing in Apple Translate in iOS 27.
Photo: Apple

The iPhone is about to get a lot more fluent. iOS 27 will bring support for nine new languages and accents to Apple Translate, pushing the app’s total support from 21 up to 30 — the biggest single expansion update Translate has ever received.

Soon, you’ll be ready for, “Dette er den største enkeltstående udvidelsesopdatering, som Apple Translate nogensinde har modtaget.”

Mac shipments grow 10% as PC sales sink

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A picture of the MacBook Neo used in a story about Apple shipments growing despite the PC industry recording low sales figures.
Mac shipments increased by double digits while the rest of the PC market was in decline.
Photo: Apple

The PC industry just posted its worst quarter in two years, but the Mac is having a moment. New shipment data shows Mac sales grew by double digits at a time when every other big computer maker was tanking. Unsurprisingly, the reason comes down to the global chip shortage that’s wrecking the whole industry.

This matters because the same memory crunch dragging down Dell, HP and Lenovo is pushing the price up for your next Mac. Apple seems to be weathering the storm better than anyone else, but it isn’t immune, and the discount window for your next Apple hardware could be closing fast.

macOS 28 will end support for your old encrypted hard drive, but there’s a fix

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A picture of hard disk used in a story about macOS 28 ending support for encrypted drives.
macOS 28 won’t mount your encrypted Mac OS Extended (HFS+) drive.
Photo: Unsplash

Got an old encrypted hard drive in a drawer? Apple just put a deadline on it. With the upcoming macOS 28 update, your Mac will flat-out refuse to mount encrypted drives using the old Mac OS Extended file system — so if you’re still holding on to one, now’s the time to deal with it.

This isn’t coming out of nowhere. Apple has been flagging incompatible hard drives by showing warning pop-ups since macOS 26 and has now confirmed a hard cutoff.

So take note: if you still have an old backup or an archive of camera footage stored on an encrypted Mac OS Extended volume in a drawer or cabinet, macOS 28 will lock you out unless you fix it.

Apple TV rakes in Emmy nominations — Widow’s Bay scores 19 and Pluribus lands 18

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Apple TV Emmy nominations: A huge haul thanks to Widow's Bay and Pluribus
Apple TV made a big Emmy splash, with Widow's Bay and Pluribus leading the way.
Graphic: Apple TV/ChatGPT/Cult of Mac

Apple TV delivered one of the biggest stories of Wednesday morning’s 2026 Emmy nominations, with freshman hits Widow’s Bay and Pluribus emerging as two of the most-honored series of the year.

The streamer’s total? A whopping 87 Emmy nominations, up from its previous high of 81 last year.

The new horror-comedy Widow’s Bay earned an impressive 19 Primetime Emmy nominations, while Vince Gilligan’s sci-fi drama Pluribus picked up 18. Those totals put both Apple TV originals among the most-nominated shows across all television, trailing only HBO Max’s The Pitt (25 nominations) and Hacks (24).

watchOS 27 finally lets Siri add time to your Apple Watch timer

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A photo of the Apple Watch used in a story about Apple fixing the Siri timer.
Need to add more time to a timer on your Apple Watch? You can with watchOS 27.
Photo: Unsplash

Your Apple Watch’s Siri timer problem just got fixed. With watchOS 27 beta 3, you can finally tell Siri to add two minutes to an already running timer — instead of getting stonewalled with “What do you want to set the timer to?”

If you’ve ever pulled a tray out of the oven a little early just because doing timer math in your head felt easier than fighting Siri, you know exactly why this matters. It’s a teeny tiny fix, but it does away with the everyday friction that made your watch feel less useful.

3 reasons why the iPhone 18 won’t launch this fall

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Why the iPhone 18 release date won't come this fall.
Expect September to bring the iPhone 18 Pro and Pro Max, but not the standard iPhone 18. Here's why.
Image: Apple/ChatGPT/Cult of Mac

Apple could make dramatic changes to its iPhone release strategy. The major shift: the iPhone 18 release date has reportedly been pushed back to 2027.

There will still be plenty to announce in September, including three new high-end handsets. But the mid-range and entry-level versions — including the iPhone 18 — will stay under wraps for months afterward.

Siri AI can now talk to your iPhone apps — starting with your car

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Siri AI's integration with third party apps begins
In iOS 27 beta 3, Siri AI can now pull data from select third-party apps, including Tessie.
Image: Max Weinbach/X/ChatGPT

In the latest iOS 27 developer beta, Siri AI can pull live information from third-party apps on your iPhone. It’s the kind of feature Siri should’ve had years ago — and now, it’s finally here.

Right now, it only appears to work with a couple of electric vehicle apps, letting you ask Siri things like your car’s battery level. But it’s a signal of where Siri AI is headed — an assistant that finally acts as a bridge across your entire phone, not just Apple’s walled garden.

Apple extends Broadcom partnership despite in-house chip push [Updated]

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Apple's Broadcom deal reveals long-term chip strategy
There'll be Broadcom chips in Apple devices for the foreseeable future.
Photo: Broadcom/Cult of Mac

Apple locked in one of its most important chip suppliers for years to come.

Broadcom revealed in a securities filing that it has extended its longstanding technology partnership with Apple through 2031. The companies signed new multi-year agreements under which Broadcom will develop and supply custom chips for use in future generations of Apple products.

The deal is valued at over $30 billion, will lead to the production of more than 15 billion U.S.-made chips.

“Apple and Broadcom have a long history together, and this new phase of our partnership further accelerates our commitment to American manufacturing and innovation,” said Tim Cook, Apple’s CEO, in a statement.

iPhone 18 Pro Max battery might get bigger battery (but 18 Pro won’t)

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A picture of the iPhone 17 Pro Max used in a story about the iPhone 18 Pro Max's increased battery capacity rumors.
The iPhone 18 Pro Max is getting a battery jump — the iPhone 18 Pro, not so much.
Photo: Ian Fuchs/Cult of Mac

The iPhone 18 Pro Max is reportedly getting a huge battery upgrade — while the standard Pro model might get almost no bump at all.

That could make this the year the Pro Max truly earns its name with a battery gap wider than anything we’ve seen before.

Apple just added a Google Cloud warning for your iPhone’s AI features

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A picture of Google Cloud logo used in a story about Google Cloud warning on the iPhone.
This Google cloud warning appears when using certain Apple Intelligence features.
Photo: Unsplash

Your iPhone is about to get a lot more transparent about where your data goes. Apple is rolling out a Google Cloud pop-up warning that protects your privacy by letting you know before certain Apple Intelligence features send your prompts off-device, and it’s already live for some users right now.

The heads-up appears when you use certain image- and shape-generation tools. It won’t block you from using these features, though. It simply makes sure you know your data is leaving Apple’s own servers before you hit send.

This Apple Intelligence feature won’t work unless you pay for 2TB iCloud+

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Get ready to pay more for iCloud+ if you want to use Apple Intelligence Home features.
Get ready to pay more for iCloud+ if you want to use Apple Intelligence Home features.
AI image: ChatGPT

Apple Intelligence-powered features in Apple’s Home app will require a 2TB iCloud+ plan, according to a footnote in macOS 27 developer beta 3. As part of the upgrade, the Home app uses AI to generate summaries of motion alerts from compatible HomeKit Secure Video cameras.

In the United States, the required 2TB iCloud+ plan costs $10 per month. Alternatively, it is a part of the Apple One Premier bundle, which costs $37.95 per month.

AirPods Ultra could beat Apple’s smart glasses to market

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A picture of AirPods used in a story about the much rumored AirPods Ultra.
Code buried in iOS 27 beta points to AirPods Ultra, not smart glasses, as Apple's next camera-equipped wearable.
Photo: Unsplash

Apple’s smart glasses may be waiting, but AirPods Ultra may just be confirmed. Buried in iOS 27’s beta code is a mystery wearable that reads images from two cameras, located on each side of your head. And Apple’s own sample data has it identifying the Eiffel Tower and a coffee mug.

If you’ve ever wanted Siri to actually see what you’re looking at instead of just hearing you describe it, this could be it. Apple is reportedly working on just that, and the newly spotted code hints at how close it might be, and which product, AirPods or glasses, is likely to land first.