Beats launched Powerbeats Fit earbuds on Tuesday, bringing a new design to the company’s sports-oriented audio devices. The new earbuds are the successors to the popular Beats Fit Pro earbuds.
The redesigned model brings enhanced comfort, improved durability and a more compact design while maintaining its predecessor’s $199.99 price point, Beats said.
“Reintroducing Beats Fit Pro as Powerbeats Fit — alongside Powerbeats Pro 2 — unifies our lineup under a name synonymous with athletic performance and gives customers a clearer choice between two distinct, fitness-first form factors,” said Oliver Schusser, Apple’s vice president of Music, Sports and Beats. “Powerbeats Fit combines the best of Beats Fit Pro with next-level comfort, durability, and portability — making it a worthy addition to the Powerbeats family.”
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September 29, 2004: Apple launches Logic Pro 7, its professional music creation and audio production software. The update brings new tools and a streamlined interface in line with other Apple software.
September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.
September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the R&D project to produce Apple’s revolutionary computer. Raskin, the founder of the Macintosh project, wants to produce a machine that’s affordable for everyone. Apple co-founder Jobs wants a computer that’s going to be the best, regardless of price.