Cult of Mac

Apple pledged Wednesday to make 100% of the glass screens on all iPhones and Apple Watches in the United States for the first time. The company committed $2.5 billion as part of its expanding partnership with Corning, which will produce the iPhone and Apple Watch cover glass at its plant in Harrodsburg, Kentucky.

“We’ve worked with our partners at Corning to build the world’s largest and most advanced smartphone glass production line,” Apple CEO Tim Cook said during a White House briefing Wednesday afternoon, during which he committed an additional $100 billion investment in American manufacturing. “I’m pleased to announce that very soon — this is for the first time ever — every single new iPhone and every single new Apple Watch sold anywhere in the world will contain cover glass made in Kentucky.”

President Donald Trump invited Apple CEO Tim Cook to the White House on Wednesday to announce Apple’s new investment of an additional $100 billion in domestic manufacturing. It’s part of a new program designed to bring more of Apple’s supply chain to American shores.

U.S. President Donald Trump doubled the tariff rate charged on products imported into the United States from India on Wednesday, but the increase excludes iPhones produced in the country.

That’s a major relief for Apple, as it shifted production to India to escape Trump tariffs on products brought in from China.

The news pushed Apple’s share price up 5% on Wednesday.

When AirPods Max came out in late 2020, everyone seemed to hate the Smart Case that Apple created for the high-end headphones. And it seems they still do to this day, as we await a third iteration of the cans.

Third-party solutions flooded in, including the type of thing used in today’s featured MacBook Pro setup as multipurpose storage — a nifty charging stand. The headphones rest vertically in the stand, taking on power and looking good doing it — and they remain ready to grab at any time.

Apple might unveil a significant redesign for its iPhone 17 cases when the lineup launches in September, introducing new Liquid Silicone cases featuring optional lanyard support, leakers suggested Wednesday.

August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals a $150 million Microsoft investment that saved his company from ruin.

Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion into Apple actually benefits both companies.

Here’s your chance to see anew how platonic relationships between men and women can quickly turn into minefields. Season two of Apple TV+ comedy Platonic, starring Seth Rogen and Rose Byrne, started streaming Wednesday with its first two episodes.

The two stars head up other successful shows on the streaming service — The Studio for Rogen and Physical for Byrne. The new season of Platonic — you can watch the trailer below — brings them together again and looks familiar after season one. We get laughs from embarrassing moments and physical comedy, but also have our heartstrings plucked a bit as the two lovable losers struggle with life.

VideoProc Converter AI is the ultimate AI video quality enhancer that revolutionizes how we restore and enhance old footage.

Convert precious family videos that look pixelated, choppy and low-resolution into crystal-clear 2K or 4K quality.

This comprehensive media toolbox combines cutting-edge artificial intelligence with an intuitive interface.

That makes professional-grade video enhancement accessible to everyone — no technical expertise required. And right now you can get the 4K version for free, or the AI-powered special VideoProc Converter AI deal. See below.

Apple Watch SE is already the most affordable wearable Apple makes, and a deal knocks up to 32% off the second-generation of this budget smartwatch. The 40mm model is just $169! For an Apple Watch! And the larger 44mm version is 29% off at $199.

An Apple Watch can help motivate you to exercise and track your progress, or just make it easier to read incoming texts. If you don’t have a smartwatch, now is a great time to buy.

An image discovered in iOS 26 beta 5 suggests the Apple Watch Ultra 3 will feature a slightly higher-resolution display. This hints at a modest screen size bump as well.

The leaked resolution of 422 × 514 is only slightly higher than the Ultra 2’s screen resolution of 410 × 502. Assuming the same pixel density, this would mean a 1.97-inch display, up from a 1.92-inch display.

How many times have you been out and about only to find your iPhone, Apple Watch or AirPods battery dead or running on empty right when you need it? That’s why Anker offered its MagGo 3-in-1 Wireless Charging Station. The tiny Anker travel charger folds up so you can forget about it in your bag or coat pocket until the need for charging arises.

And right now, you can get the snappy little charger for just $62.99. It’s on sale for a limited time at Amazon and direct from Anker.

This week on Cult of Mac’s podcast: Stephen Hackett joins Leander and Griffin to talk all about a big week of iPhone 17 Pro leaks. We have a camera rumor that’s absolutely bananas, models of the new colors — and a spy shot out in public?

Also: tips on customizing your Home Screen, an almost-normal Mac mini setup, and a big new Mac display!

The Smartish Wallflower magnetically attaches to your iPhone, where it’s ready to do three important jobs. It’s a finger loop so you don’t drop your handset, it’s a stand to prop up the device, and it’s even a suction mount so the iPhone can stick to many surfaces.

The clever accessory launched Tuesday.

The Headway app serves up daily 15-minute book summaries that deliver a wealth of insights from nonfiction bestsellers. It’s a fast, easy and fun way to learn from thought leaders.

And now, you can save on this excellent service that will turbocharge your brain. Get a lifetime subscription to the premium version of the Headway app for just $48 with discount code READ20.

August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. A very public clash at the Macworld Expo in Boston marks the beginning of the end for Apple’s mid-1990s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that for Apple…

Probably the coolest smartwatch you can get is the Apple Watch Ultra 2. With this Apple Watch Ultra deal, you can get almost $150 off the rugged smartwatch. And you can choose between white and orange bands.

A 19% drop on the price is amazing, even if it applies only to a couple of casing and color combinations.

Those eager to get their hands on one of the upcoming iPhone 17 models should mark their calendars. Information supposedly leaking out of a German wireless carrier indicates Apple’s next-generation smartphones will launch during a fall product-launch event on September 8.

No matter whether this leak is legitimate or not, just using Apple’s previous habits to estimate the iPhone 17 launch day turns up September 8 as a very likely possibility.

Google’s newest teaser for its upcoming Pixel 10 lineup mocks Apple’s failed rollout of a new, smarter Siri. “If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon,” says Google in the ad.

It recommends frustrated users to “just change your phone” and gives a glimpse of the Pixel 10 at the end.

Apple’s revenue from selling iPhones makes up a whopping 43% of the global smartphone total, according to a new report from a market research firm. That’s close to triple the revenue the next closest rival brings in from its Androids.

Apple rakes in such a high percentage of the total by selling high-end models, versus its rivals who get their revenue from basic smartphones.

A lot of Mac owners use Google Chrome as their web browser, and personally, I don’t get it. For Apple fans, it seems like a total disconnect not to use Safari vs. Chrome.

For starters, Apple markets its products as privacy-forward and seamlessly integrated with each other. And the web browser is an essential component of your computer, whether we’re talking Mac, iPhone or iPad. You have a lot to gain by using Safari on all your devices.

But look at the numbers: Apple’s web browser Safari only captures 18% of the market, a distant second to Google’s Chrome. Here’s my attempt to sway it the other way — the top five reasons I use Safari instead of Chrome.

So many of us sit at a computer all day peering at a screen, it’s no wonder eye strain is a common problem. But only some of us — like today’s featured MacBook Pro and Studio Display user — really attack the problem beyond taking more breaks. They offer tips to reduce eye strain below.

August 4, 2008: In an internal memo, Apple CEO Steve Jobs owns up to mistakes in launching MobileMe, spinning the company’s bungled cloud service rollout as a learning opportunity.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

In a groundbreaking development, a brain-computer interface (BCI) company successfully demonstrated the first-ever use of Apple’s Vision Pro AR/VR headset — and later an iPad — controlled directly by thought, according to Synchron. The innovation opens up exciting possibilities, perhaps even beyond helping individuals with severe mobility limitations engage with cutting-edge technology. Innovations like thought control of Vision Pro and iPad could lead to big things for both hands-free and voice-free use of devices.

August 4 update: In a new video, Synchron released proof of the first-ever public demonstration of an individual using an iPad controlled entirely by thought, leveraging Apple’s built-in accessibility features and new Brain-Computer Interface Human Interface Device (BCI HID) protocol, the company said. Watch the video below.

May 13 update: Synchron said it would be the first brain-computer interface (BCI) company to achieve native integration with a new BCI Human Interface Device (BCI HID) profile Apple just rolled out among various accessibility upgrades.

August 3, 2009: Google CEO Eric Schmidt resigns from Apple’s board of directors amidst increasing competition between the two companies.

The root of the problem? The growing feud over Android’s encroachment on iOS as the two smartphone platforms battle for dominance.

Apple’s new internal team, “Answers, Knowledge and Information,” is apparently developing a ChatGPT-like search tool. It will reportedly use an “answer engine’ that will crawl the web to answer simple search querries.

The tool is still in the early stages of development, so it won’t go live anytime soon.