July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company following a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.
To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team,” according to CNN Money.
Cupertino’s turnaround has started!
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July 7, 2011: Three years after its launch, the
July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO ![This USB-C dock powers your Mac, iPhone and more from one hub [Review] ★★★★☆ The Spacemate RD1 Pro’s compact vertical design packs 15 ports, a front display, and a built-in Qi2 wireless charger.](https://www.cultofmac.com/wp-content/uploads/2026/07/baseus-spacemate-rd1-pro-featured1-1020x574.jpeg)
July 5, 2006: Apple discontinues its low-end eMac product line. After more than a quarter-century of using CRT monitors in its computers, the move represents the end of the cathode ray tube era for Macs.
July 4, 1985: Apple co-founder
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following