May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad.
In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers,” rather than “builders,” now run Apple.
From his perspective, it confirms that the company he co-founded has lost its revolutionary spirit.
If you’ve been sitting on an older Apple device, now might be a good time to put it toward something new. The iPhone giant has quietly updated its U.S. trade-in estimates, boosting values across most of its current iPhone, iPad, Mac and Apple Watch lineup.
★★★★★
There’s a well-worn law of consumer electronics: the further you push into “Pro Max” territory, the more you’re paying for marginal improvements that most people don’t need. This Soundcore Liberty 5 Pro Max earbuds review finds the new buds challenge that rule in an interesting way.
The earbuds inside the case are identical to those in the $169.99 Liberty 5 Pro I reviewed yesterday — same drivers, same ANC, same battery life, same call quality. What you’re paying an extra $60 for, almost entirely, is the case. But it’s a truly remarkable case.
Is it weird that I just bought an Apple Vision Pro when everyone says the platform is dead? Maybe. But I have zero regrets.
I’ve always supported the underdog. I guess that’s why I became an Apple fan in the first place. Back in the ’90s, using a Mac really did feel like being part of a “cult.” We believed in the platform when no one else did. And so it is with Vision Pro. It’s actually nice to see Apple as the underdog again, because that’s how Cupertino does its best work.
Apple plans to add a new security feature to the iPhone that will automatically lock the device when snatched from your hand.
Google already offers a similar anti-theft feature called Theft Detection Lock on Android phones.
The iPhone could get a lot better at casting videos to the big screen, as Apple is reportedly working on native support for Google Cast in iOS 27. That means you could soon beam video, photos and audio to almost all smart TVs on the planet.
Apple’s AirPlay is great if you are into the Apple ecosystem, but Google Cast is almost everywhere. It’s built into nearly all smart TVs sold today, including the hotel TVs you may have struggled with during vacations. Right now, your iPhone can’t natively talk to these devices, but iOS 27 could change that.
Plenty of third-party Mac app switchers try to improve the experience, but rcmd is my favorite because of its keyboard-driven approach. Now, with the recently released rcmd v3, the app evolves from a simple app switcher into a more powerful productivity tool, adding features like fuzzy search, workspace switching and more.
An airliner took an unscheduled stop, delaying travelers for a day, after the crew learned that a passenger had a power bank in use in their checked luggage.
That happened in Europe, but take this as a reminder that Federal Aviation Administration rules also forbid power banks and other spare lithium-ion batteries from traveling in checked baggage on passenger aircraft. Don’t do it.
Ferrari officially pulled the wraps off the Luce, its first-ever all-electric vehicle, on Monday — and for Apple fans, this one’s personal. The car’s exterior and interior took design cues from LoveFrom, the creative collective founded by former Apple design chief Jony Ive and longtime collaborator Marc Newson.
The Ferrari Luce is the highest-profile project the duo has taken on since leaving Cupertino, and it’s already dividing opinions. Plus, it’s the closest we’ll ever get to an Apple car.
If you want a reliable place to keep your photos, videos and other files, try Internxt Cloud Storage’s 10TB cloud storage plan. Instead of paying Apple or Google every month for a little extra space, you can get 10TB of secure cloud storage for life for a one-time payment of $269.97.
Yeah, it costs more than any single month of Google Drive or iCloud+, but you only pay once. Take a look at what makes this cloud storage a solid investment.
May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company for the first time.
The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows 95.
★★★★☆
Anker’s Soundcore sub-brand spent years punching above its weight in the budget and midrange earbuds market, and Liberty 5 Pro is an ambitious new swing. Released alongside the pricier Liberty 5 Pro Max (reviewed separately tomorrow), these $169.99 earbuds aim squarely at anyone who wants AirPods Pro-level features without paying AirPods Pro prices.
This Soundcore Liberty 5 Pro earbuds review finds them excellent overall. They particularly excel at call clarity.
If you feel like every photo you take looks boring and overprocessed, you can change your iPhone camera settings to take natural, lo-fi pictures.
Turning down the exposure can prevent the photo from looking unnaturally bright (and more like something shot on an older digital camera). If you have a newer iPhone, you can even change its Photographic Style to “Natural,” for better-looking colors. A few quick trips into the Settings app can turn off the lens distortion on the Ultra Wide and selfie cameras, for that pure fisheye look.
You can even take things a step further and download a different camera app — one that captures totally unprocessed photos straight from your iPhone’s sensor.
Here are my top tips for taking lo-fi iPhone photos.
AI prompts generator Prompting Systems turns plain-text directions into effective directives that work with popular models like ChatGPT and Claude.
It makes it simple to get the results you want without burning an afternoon iterating on prompts that don’t deliver the goods. And a lifetime subscription to this tool for AI mastery just dropped to $24 with code PROMPT20 (regularly $360).
Apple appears to be working on a new pair of over-ear headphones, possibly Beats Studio Pro 2. A recently discovered filing in a Federal Communications Commission database describes an unreleased device as “Bluetooth over-ear headphones” with an antenna, battery and microphone.
The best guess right now is a long-overdue refresh of the Beats Studio Pro, which Apple released in 2023. Apple just released the AirPods Max 2, so it is unlikely the company will announce a new set of over-ear Apple headphones.
Apple is reportedly preparing to overhaul one of the iPhone’s most cluttered menus: the AirPods settings screen.
Over the years, the AirPods settings screen has grown more cluttered with every new feature Apple introduces to the popular earbuds. That could change with iOS 27, which could come with a completely revamped layout for the AirPods settings.
May 25, 2010: Apple opens an investigation into a string of suicides at Foxconn, its Chinese manufacturing partner for assembling iPhones.
After reports of a ninth death at a Foxconn factory, Apple says it is “independently evaluating” Foxconn’s response. Cupertino vows to take a long, hard look at the facilities that manufacture its products. It’s a tough challenge for Apple to deal with — and CEO Steve Jobs’ controversial comments don’t exactly help.
Not a fan of monthly fees for software like Microsoft 365? This deal lands you a lifetime license to Microsoft Office Home & Business 2024 for Mac or PC.
It comes with all the Microsoft programs you know and love. And it’s on sale for a limited time. So instead of paying $249.99, you can get a lifetime license to Microsoft Office Home & Business 2024 for $129.97.
The charging port on the bottom of the Magic Mouse draws criticism — mostly from people who’ve never actually used one. But there’s a way Apple could quiet the complaints and improve the product at the same time: add MagSafe wireless charging.
The mouse could keep its iconic design, become easier to charge and the critics would have to find something else to complain about.
The Apple Watch’s next big software update — watchOS 27 — will supposedly follow the same strategy as iOS 27: It will focus on stability and performance rather than introducing radical new features.
Apple will not launch its AI-powered health coaching service with the initial build, according to a new report.
Details continue to emerge about Apple’s next-generation premium earbuds, widely referred to as “AirPods Ultra” and sometimes described in leaks as fourth-generation AirPods Pro. The next-gen earbuds reportedly will bring a significant jump forward, including adding cameras and health-monitoring features. And they aren’t too far away.
Here’s what to expect.
On the latest episode of the Cult of Mac podcast: Apple might go back to the iPhone future, thanks to some metallurgical magic that involves a special titanium alloy.
We discuss the pros, the cons and the possible timeline for such a retro upgrade.
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
The iHealth Track blood pressure monitor offers an easy way to track your blood pressure at home. It syncs to your iPhone, tracks trends, and gives you real health data you can use.
And right now, you can get this highly rated home blood pressure monitor for just $24.99 (regularly $49.99) with free shipping to the contiguous United States.
May 24, 2013: Apple begins phasing out the option to download movie trailers from its once enormously popular iTunes Movie Trailers website.
The move signals a major change in the way people consume digital content as the internet evolves. Downloads will continue to decline, as streaming services like YouTube and Netflix gain steam.
The FastestVPN & Security Lifetime Bundle gives you two essential tools for safeguarding your data — a VPN and a password manager — all for one low price.
You can lock down your devices with this lifetime VPN and password manager bundle for just $39.99. That means no monthly subscriptions, just security that sticks.