News - page 27

Two of the world’s most recognizable lifestyle and sports brands — Beats and Nike — joined forces for the first time with the launch of Powerbeats Pro 2 – Nike Special Edition, the companies said Tuesday.

It’s their first hardware collaboration. And it’s the first time Beats has shared brand real estate on a product like this. And what’s more, the promotional campaign stars basketball legend LeBron James alongside pro golfer Tom Kim and cast of comedic foils.

“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports — the attributes of today’s athlete,”  said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike — and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style and sound that push people to their limits.”

The MacBook Neo comes with 8GB of RAM, and that’s great news for all Mac users, even if they never buy a Neo. It means current and older Apple computers will continue to offer speedy performance when running macOS for years to come.

Here’s why.

Apple’s first iPhone with the Lightning port, the iPhone 5, is now obsolete. The phone launched over a decade ago, in 2012.

Back then, the iPhone 5 stood out for its revamped design and larger 4-inch display.

The new Serafim S3 Universal Mobile Game Controller is an Apple MFi-certified accessory that aims to bring console-level gaming to iPhone users with Hall effect magnet-based joysticks and more, the company said Monday. Priced at $89.99, S3 is available now on Amazon and the Serafim website.

Apple TV’s blockbuster racing drama, F1: The Movie, capped a record-breaking run with Academy Award gold Sunday night. The hit popcorn flick, which stars Brad Pitt, won the Oscar for best sound.

AirPods Max 2, the second generation of Apple’s premium over-ear headphones, brings significant upgrades to active noise cancellation and sound quality, as well as a suite of intelligent new features, including Live Translation powered by Apple Intelligence, the company said Monday. 

“With the incredible performance of H2, AirPods Max are upgraded with up to 1.5x more effective ANC for the ultimate all-day listening experience,” said Eric Treski, Apple’s director of Audio Product Marketing. “The sound quality is remarkably clean, rich, and acoustically detailed — and when combined with capabilities like Personalized Spatial Audio, AirPods Max 2 deliver a profoundly immersive experience.”

There’s bad news for anyone who harbors hope that Apple will realize that Liquid Glass was a huge mistake and remove it from iOS 27. The glossy, transparent design enjoys broad support inside Apple, according to a report published Sunday. And users like it, too.

That said, the company continues to add tweaks to Liquid Glass that let users tone down the controversial look. Plus, a possible new setting might let users control exactly how transparent the UI gets.

This week on the Cult of Mac podcast: Griffin goes on a buying spree, snapping up a Studio Display XDR, an iPhone 17e and not one but two MacBook Neos. He shares his hands-on experience with the latest Apple gear, and Leander’s got plenty of questions!

Also on the Cult of Mac podcast:

• PC makers are freaking out over what the MacBook Neo means for the industry.
• Next-gen MacBook Pros might come with a MacBook Ultra variant. Will they all come with touchscreens, or just the high-end model?
• The latest iOS 26.4 beta gives us a look at Apple’s upcoming emoji. Why are they all facing to the left? (The Hairy Creature emoji definitely needs to be flipped so it matches the iconic Bigfoot sighting!)

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

In the wake of the very successful launch of the MacBook Neo, Apple should now turn its attention to a desktop version: Let’s call it the Mac Neo. With an A-series processor and 8GB of RAM, this could cost as little as $399.

A macOS desktop at this price could put Macs in the hands of millions who can’t afford one now. It also might expand Apple’s share of the global computer market to heights the company could previously only dream of.

The MacBook Neo is possibly Apple’s most repairable MacBook ever. A teardown shows the affordable laptop packs modular components, making repair easy.

Unlike its existing MacBooks, Apple appears to have opted for a simpler internal architecture that makes accessing and replacing the internals easier.

Google is giving Google Maps navigation its biggest upgrade in a decade. Thanks to deep Gemini integration, the way you use Google Maps will forever change with this update. 

At the center of the update is a new Immersive Navigation view, which replaces the traditional map with a vivid, interactive 3D experience.

Apple marks a remarkable milestone this April 1 — 50 years since Steve Jobs, Steve Wozniak and Ronald Wayne founded the company in a California garage on that date in 1976. To commemorate it, Apple said Thursday it will plan a series of global celebrations. And CEO Tim Cook published a personal letter on apple.com. It looks back on five decades of innovation while expressing gratitude to the billions of people who have made Apple what it is today.

“Thinking different has always been at the heart of Apple,” Cook said. “It’s what has driven us to create products that empower people to express themselves, to connect and to create something wonderful.”

Despite the severe DRAM and NAND shortages, Apple will supposedly keep the upcoming iPhone 18 Pro’s price unchanged. The company wants to use current chaos to its advantage and increase its market share.

The memory shortages have already forced several smartphone and PC makers to raise prices.

The folding iPhone will require iOS 27 to be enhanced with support for running two applications side-by-side on its large, foldable display, according to a reliable source.

Split-screen multitasking is a feature borrowed from iPadOS, but Apple’s upcoming premium handset will be an iPhone and therefore run iOS — just a modified version.

When we reported last week that the $599 MacBook Neo set off alarm bells across the PC industry, the hand-wringing was mostly coming from pundits and outside observers. Now PC makers are saying it out loud — on earnings calls, no less.

ASUS co-CEO S.Y. Hsu didn’t mince words on the company’s most recent quarterly call. Apple’s move into budget-friendly territory is “a shock to the entire industry,” he said, adding that across the entire PC ecosystem, “there have been a lot of discussions about how to compete with this product.”

Apple already can’t keep up with MacBook Neo demand, and the low-cost notebook just launched on Wednesday. Sales momentum will keep growing throughout the year, according to an industry analyst.

The laptop’s success will likely be buoyed by reviews that prove the MacBook Neo offers speedy performance, despite its entry-level specifications.

Apple’s affordable MacBook Neo, iPhone 17e, M5 Pro/Max-equipped MacBook Pros and the M4 iPad Air went on sale Wednesday. The M5-powered MacBook Air and new Studio Displays also hit retail stores today.

Apple began accepting preorders for these devices last week, shortly after unveiling them.

The Satechi OntheGo Foldable Stand Hub helps your iPad become the heart of a compact workstation. It holds up the tablet while simultaneously expanding its connectivity with five additional ports.

The multifunction stand also folds down so it’s ready to travel.

Apple is currently putting the finishing touches on a major step forward for the MacBook Pro line, with advanced features no current MacBook can boast of. And the M6 processor is just the icing on the cake. Here’s why you should wait for it.

Yes, the MacBook Pro just got updated with M5 Pro or M5 Max processors making it the fastest Mac ever. But you should think seriously about skipping it. You’ll kick yourself if you have a relatively new model when something far better comes along in a few months.

Apple revealed its versions of eight upcoming new emoji in iOS 26.4 beta 4, which it pushed to developers Monday. Standouts include Distorted Face — sure to become a hit when it arrives to the general public — and Hairy Creature, which looks an awful lot like Bigfoot.

See Apple’s versions of all the new emoji, and all the other changes in the beta, below. 

Apple once again delayed its long-awaited smart home hub with a display — casually known as the “HomePad” — until around September as the company continues struggling to get its revamped Siri voice assistant ready for prime time, according to a report Monday.

Last week Keychron trotted out an ultra-slim wireless keyboard that folds in half for easy portability. At $64.99, the Keychron B11 Pro Ultra-Slim Wireless Foldable Keyboard is aimed squarely at Mac users and mobile workers who want the comfort of a proper keyboard without lugging around a bag.

When folded, the B11 Pro measures just 196.3mm × 143 mm — roughly the size of a small paperback. That makes it small enough to slide into a jacket pocket.

CAD drawings supposedly revealing the design of the first folding iPhone indicate the device will sport a very different shape than rival foldable smartphones.

The early Monday leak comes from a reliable source, and the design shown matches earlier reports about the so-called iPhone Fold. So this may well be what the new premium iOS device looks like when it debuts in the fall.

Bestselling author David Pogue just published Apple: The First 50 Years, an ambitious book about the history of Apple.

The approximately 600-page, full-color book spans the company’s epic saga, from its founding by two college dropouts to its latest machinations with Apple Intelligence. It’s a fun and informative book, and an easy read despite being a doorstop.

I interviewed Pogue about his book and the wild ride that Apple’s been on for the last five decades.

A major revamp to the MacBook Pro lineup should land later this year, featuring an OLED touchscreen display and faster M6 chips. The upcoming model could sit above the current MacBook Pro as an “Ultra” variant, carrying a higher price point.

If accurate, the move would mark a significant change to Apple’s professional laptop lineup in over a decade.