President Donald Trump’s tariffs started going into effect on April 5, and Apple reportedly brought as many products into the United States as possible just before the deadline. That includes five planes full of iPhones and other products coming in from India.
New taxes on imports are expected to push up prices for electronics, including ones from Apple. But with a considerable stockpile, it might be months before Apple is forced into a price increase.
Apple TV+ brought Lumon Industries to life Saturday in a surprise, star-studded event — and it confirmed renewal of Severance for season three in the process.
The streamer surprised thousands of the show’s fans with a Lumon-style Outdoor Retreat Team-Building Occurrence, aka ORTBO. It featured a panel discussion moderated by Stephen Colbert at the surreal workplace thriller’s primary location, Bell Works in Holmdel, New Jersey.
Apple’s iPhone 17 Pro lineup might not ship with as many design changes as rumors initially suggested. Instead, a new report says the iPhone 17 Pro could look much like the iPhone 16 Pro.
Despite this, Apple reportedly will introduce the biggest design changes to the iPhone lineup this year since the iPhone 12 in 2020.
Apple engineers exploring ways to improve the Apple Pencil got a patent for a stylus tip that can change its shape or stiffness. The goal might be to make a paintbrush for an iPad so digital painting feels more like the real thing.
It’s a concept the company has looked into for years.
In a major enhancement to Apple Music for Windows PCs, Apple rolled out support for Dolby Atmos Spatial Audio. This long-awaited feature brings the immersive audio experience that Apple users have enjoyed since 2021 to the Windows platform for the first time.
When building a new PC or upgrading your current system, the cost of Windows can be a significant part of your budget — but a Windows 11 Pro key can help. While Microsoft officially sells Windows 11 Home for $139 and Windows 11 Pro for $199, there are several legitimate ways to obtain Windows for less. And in fact, you might even be able to get one for free.
Here’s how to save money on Microsoft software without compromising on functionality, including shopping with our favorite third-party discount seller, CdkeySales.com, which often offers Windows 11 CD keys on sale.
President Donald Trump’s newly announced 54% tariff on Chinese imports sent shock waves through the tech industry, with Apple potentially facing billions in additional costs. This raises an urgent question for consumers: Should you rush to buy that new iPhone or MacBook before prices skyrocket?
You might want to accelerate the timing of that upgrade you had in the back of your mind. But those who aren’t desperate to upgrade might benefit from playing the waiting game. See the ins and outs below.
Expanding its commitment to American manufacturing, Apple plans to establish the Apple Manufacturing Academy in Detroit in summer 2025. It comes in collaboration with Michigan State University (MSU), the school said Thursday. And offering in-person and virtual training, it will work with small- and medium-sized businesses nationwide.
“The Apple Manufacturing Academy will train businesses across America to implement smart manufacturing techniques that are creating opportunity and shaping the future of technology,” said Sabih Khan, Apple’s senior vice president of Operations.
“Apple is proud to work with suppliers in all 50 states — and starting this summer, we’re excited to work with Michigan State University to expand American manufacturing leadership and help even more companies innovate and grow,” he added.
Apple TV+ controlled 8% of the U.S. streaming market in the first quarter of the year, according to market analysts. That’s the same share it had a year ago, showing Apple’s recent difficulties outcompeting its rivals.
One might think that three months of new episodes of the mega hit Severance would have pushed up the Apple TV+ share of the market, but it got only a small bump over the previous quarter.
Still, that doesn’t mean the number of subscribers to Apple’s video service isn’t growing. While its share of the market is fairly static, the size of the whole streaming market keeps increasing.
Apple Arcade subscribers got a treat April 3 as the gaming service adds six fun new titles to its growing catalog of more than 200 ad-free games. So look out for some updated icons: RollerCoaster Tycoon Classic+, Katamari Damacy Rolling LIVE and Space Invaders Infinity Gene Evolve.
Update: The fresh games are now ready to play on Apple Arcade.
Apple pushed iOS 18.5 beta 1 to developers within days of iOS 18.4‘s public release. While the latter packed several notable new features, the first iOS 18.5 beta sports relatively few changes.
Below are all the changes we have discovered in iOS 18.5 beta 1 so far.
President Donald Trump’s new import tariffs will hit Apple hard. The president slapped all major manufacturing countries that Apple operates in with heavy import tariffs Wednesday in a bid to reshape international trade.
“It’s our declaration of economic independence,” Trump said during a speech at the White House announcing the tariffs. “Today we are standing up for the American worker and we are finally putting America first.”
This move undermines Apple’s efforts in recent years to diversify its supply chain away from China. The White House says the reciprocal tariffs will go into effect on April 9.
Apple once again released an AirPods Max firmware update that adds support for 24-bit, 48 kHz lossless audio and ultra-low-latency audio to the USB-C headphones.
Apple originally said it would release the free update on Monday, but it didn’t actually become available until late Wednesday.
Billing it as “the world’s first truly portable network attached storage (NAS) device,” StationPC launched PocketCloud NAS on Kickstarter this week. The compact device blew through its crowdfunding goal with more than 40 days still to go, virtually assuring it will go into production, according to a StationPC representative.
So PocketCloud, available at a steep discount to early buyers, offers Apple enthusiasts a way to manage their growing media libraries and important files without relying solely on iCloud or external hard drives.
“PocketCloud revolutionizes portable data management with a sleek, compact design that eliminates the complexities of traditional NAS systems,” StationPC said. “Its modular backup system ensures secure on-the-go storage and seamless synchronization when docked. With intuitive controls, robust durability, and high-speed transfers up to 800 MB/s, it’s ideal for photographers, content creators, and everyday users.”
Apple’s smart glasses are years from launch. But Meta plans to roll out a more sophisticated version of its popular Ray-Ban Meta glasses later this year.
It will reportedly support hand gestures and feature a screen to display pictures and apps.
Visa reportedly wants to take over Mastercard’s partnership on the Apple Card. The company has allegedly offered Apple $100 million to make it happen.
Apple ended its partnership with Goldman Sachs over the Apple Card. It currently seeks a new banking partner and card issuer.
Apple Watch users can now install watchOS 11.4, an update that improves wake-up alarms and makes a few other tweaks.
Apple announced on Monday that the update was available, but didn’t actually release it until Tuesday.
Popular iOS game emulator Delta released version 1.7, bringing live online multiplayer functionality to Nintendo DS games, the app said Thursday. Delta emulator with online multiplayer makes for a significant development for retro mobile gaming enthusiasts. Anyone who loves playing classic titles like Grand Theft Auto: Chinatown and Mario Kart should be delighted.
An apparent Apple Watch Series 10 prototype with a significantly different health sensor surfaced online Monday. Speculation suggests the prototype version might indicate work on advanced health monitoring capabilities like blood glucose monitoring — an Apple goal for many years.
Apple may drop support for the iPhone XS and iPhone XR with iOS 19 this year. This contradicts previous rumors, which indicated iOS 19 may work with the same set of iPhones as iOS 18.
The iPhone XS lineup launched in September 2018, running iOS 12 out of the box.
Apple rolled out its visionOS 2.4 update as a bit of a surprise Monday. It marks a significant spatial computing platform update, introducing Apple Intelligence features and new content discovery tools for Vision Pro users.
Apple released macOS Sequoia 15.4 for Mac users around the world Monday. The upgrade brings AI-powered automatic categorization of emails in Apple’s Mail app, among other things. Plus, it makes Apple Intelligence available in many more languages and regions.
The launch came earlier than expected — Apple previously said the next macOS version would debut in April.
iPadOS 18.4 also launched Monday with the same mail categorization. Plus, iOS 18.4 reached iPhone users, and visionOS 2.4 arrived as well.
iOS 18.4, which Apple released Monday, brings several significant new features to iPhones. It is one of the biggest updates to the operating system since the initial public release of iOS 18 in September 2024.
Among other things, the update will also introduce a key Apple Intelligence feature that Apple showcased at WWDC24. Keep reading to learn about all the new features in iOS 18.4 — or watch our video. (Apple also released iPadOS 18.4, macOS Sequoia 15.4 and visionOS 2.4, which include similar upgrades, on Monday.)
Apple’s move to build satellite connectivity into the iPhone reportedly faces pushback from Elon Musk, owner of the rival Starlink satellite service.
Competition between similar services is nothing unusual, but the twist here is that Musk is the world’s richest man by a wide margin and has become extraordinarily powerful in President Donald Trump’s administration, to the point where some critics call him an unelected co-president. He’ll be a tough foe for Apple.
Apple may take a significant leap forward in its health initiatives within about a year, completely revamping its Health app and adding an Apple AI health coach, according to a new report.
With more resources trained on the goal, called Project Mulberry, the iPhone giant gets closer to delivering on CEO Tim Cook’s vision that Apple’s greatest contribution to society will be in health care.