Apple released no fewer than seven products last week, including the MacBook Neo, the M5 MacBook Air, the iPhone 17e and much more. But there are still three more products likely to be coming out of Cupertino this spring — and one of them is among Apple’s most popular offerings.
Here’s what new Apple products we can look forward to in the next few months across multiple categories.
This week on the Cult of Mac podcast: The MacBook Neo is the obvious star that emerged from this week’s tsunami of Apple product announcements. Its potent combo of good looks, surprisingly good performance and an extremely appealing price tag makes it a powerful lure for bringing new people into the Apple world.
We discuss the new laptop’s strong points — as well as some definite drawbacks.
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
The recently introduced high-end M5 MacBook Pro may be a spec bump update before the M6 models bring radical new changes. But before you commit to sitting this generation out, you should know the M6 models will likely come with some caveats.
An all-new design with new features (like a slimmer chassis and touch screen) usually brings with it an all-new price that’s higher than before. If you’re holding out for the M6 Pro or Max models, you may be waiting for longer than you expect. And if you’re just getting the base model, well, the rumored changes may not come at all.
This isn’t pure speculation; Apple has a proven track record of pulling all these tricks. Here are three reasons why the M5 MacBook Pro may actually be the better choice for you.
You can stop worrying whether the new entry-level MacBook Neo is too slow to be useful. The first benchmark scores are out, and they confirm that Apple’s low-cost notebook offers all the performance needed by average computer users, even though it is powered by an A18 Pro chip with 8GB of RAM.
The computer is actually faster than a MacBook Pro model still widely in use. Here’s the proof.
The standout feature of the new MacBook Neo is its $599 price, but it seems a great many buyers are willing to pay more than that. Apple is already running out of pre-launch stock of the variant that comes with additional storage capacity, even though it adds 17% to the price.
Plus, there’s a standout color option. Only one of the four is popular enough that both the 256GB and 512GB version is already sold out.
Coach Lasso’s right-hand man Coach Beard returns in upcoming season four of fan-favorite soccer comedy Ted Lasso, and Apple TV dropped a quick clip Friday seemingly confirming a main plot line. They will coach a Richmond women’s soccer team this season.
“Same Beard. New book,” said the short video’s caption. The book’s title? Soccer Women.
The bold, unconventional name of Apple’s new entry-level laptop — MacBook Neo — surprised just about everyone, including many folks who expected the simple moniker “MacBook.” And it turns out the reasoning behind “Neo” is just as vivid as the laptop’s color palette, according to a new report.
The first M5 Max benchmarks surfaced online, again showing Apple silicon’s superiority. Early results show the new chip outperforms every other CPU currently on the market.
The Geekbench listing reportedly comes from a 16-inch MacBook Pro powered by the M5 Max.
You can no longer buy an M3 Ultra Mac Studio with 512GB of unified memory from Apple. Instead, the machine can now be configured with a maximum of 256GB of memory.
Apple also raised the price for upgrading the memory from 96GB to 256GB by $400.
Apple just did something that was, until very recently, almost unthinkable: It put a Mac laptop on sale for $599. And, no big surprise, the new MacBook Neo announced Wednesday already sparks concerns among PC mavens about hordes of users rushing to Apple. A new report from Windows land shows it.
“Windows OEMs are going to feel the heat, too,” the commentator wrote. “For years, OEMs have gotten away with shipping what can essentially be described as e-waste in this price bracket.”
This weekend Apple TV’s Formula 1 racing content gets into gear, as practice, qualifying and Sprint sessions for the season’s first major Grand Prix race get underway starting Saturday (March 7), Apple said Thursday. Multiview programming, with a handful of live feeds onscreen at the same time, looks like a notable feature for fans in the United States.
“This weekend marks the start of a new era for Formula 1 fans in the U.S.,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to bring every moment of the season to Apple TV, delivering an immersive experience designed entirely around fans.”
If you’re a Mac gamer — or curious about where gaming hardware is heading — Logitech G just launched something genuinely new. Logitech G Pro X2 Superstrike Lightspeed Wireless Gaming Mouse, released in February and now getting positive reviews, replaces the traditional physical click with a sophisticated haptic system that could give serious players a measurable edge.
At $179.99, it’s a premium proposition — but the technology underneath is unlike anything currently on the market.
Oceanhorn 3: Legend of the Shadow Sea just hit Apple Arcade. It’s the sequel to Knights of the Lost Realm, the absolute best role-playing game on Apple’s subscription gaming service.
Seriously, it’s worth it for RPG fans to subscribe the Apple Arcade for a couple of months just to play these two.
Apple’s decision to put an A-series chip in the new MacBook Neo raised more than a few eyebrows. And doubts about its performance.
But comparing the MacBook Neo’s A18 Pro — which debuted a year and a half ago in the iPhone 16 Pro — with previous Mac processors shows that the A-series chip is surprisingly powerful.
iOS 26.3.1 is ready to be installed on your iPhone starting Wednesday. Mac users got macOS Tahoe 26.3.1 at the same time. The new versions include bug fixes — which are always welcome. And iPad users can install iPadOS 26.3.1, too.
In addition, all three system software updates bring support for the Apple Studio Display monitors that just launched.
Apple introduced the MacBook Neo on Wednesday, unveiling the company’s most affordable laptop ever. It comes in four gorgeous, vibrant colors — silver, blush, indigo and citrus — and costs just $599 (or $499 with Apple’s education discount).
“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of hardware engineering, in a press release. “MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; Apple silicon-powered performance; all-day battery life. There is simply no other laptop like it.”
The MacBook Neo is available for preorder now and will be available on March 11.
Apple’s just-announced MacBook Neo as well as the new M5 Pro/Max-equipped MacBook Pros, M4 iPad Air, M5 MacBook Air and iPhone 17e are now available for preorder. The new Studio Display and Studio Display XDR are also available to order starting Wednesday.
All devices will start shipping and hit retail stores starting March 11.
As of Tuesday, Apple has refreshed its entire MacBook lineup with M5 silicon. And while the new machines bring meaningful upgrades across the board, buyers should brace for higher prices than last year.
Whether you’re eyeing the new MacBook Air or the pro-grade MacBook Pro, here’s a breakdown of what to expect at every price point.
Update: Apple launched the MacBook Neo on Wednesday. Learn all about it:
It looks like Apple itself spoiled this week’s biggest product reveal: A new laptop called the “MacBook Neo” briefly appeared on the company’s website Tuesday.
Apple quickly deleted the info after it leaked. While not confirmed, the name seems like it would align with the rumored features of the entry-level laptop. Rumors indicate it will come in fun colors, with a price tag low enough to compete with Windows laptops.
Apple on Tuesday introduced the Studio Display XDR with mini-LED backlighting as its new premium monitor for professionals. It replaces the Pro Display XDR in the lineup, though the new model is smaller and lower resolution.
Apple also introduced a second-generation Studio Display, its high-end monitor for prosumers. This includes a better camera, more speakers and other tweaks.
“Apple has led the industry in delivering the world’s most advanced displays for pros to do their life’s best work, and today we do that once again with the introduction of the new Studio Display family,” said John Ternus, Apple’s senior vice president of hardware engineering, said in a press release. “Studio Display gets even better with a new 12MP Center Stage camera and powerful Thunderbolt 5 connectivity. And the Studio Display XDR is a huge leap forward for XDR technology, with a mini-LED backlight, 2000 nits of peak HDR brightness, advanced color accuracy, and a 120Hz refresh rate, transforming workflows like filmmaking, design and print, and 3D animation. It’s by far the world’s best pro display.”
Using Apple’s all-new Fusion Architecture with “super cores,” the new M5 Pro and M5 Max chips that Apple unveiled Tuesday in new MacBook Pro models will bring more than enough power to handle Apple Intelligence and plenty of other complex computing tasks, the company said.
“M5 Pro and M5 Max are a monumental leap forward for Apple silicon, leveraging our new Fusion Architecture to scale the capabilities of Apple silicon while preserving its core tenets of performance, power efficiency and unified memory architecture,” said Johny Srouji, Apple’s senior vice president of hardware technologies, in a press release.
“Both chips underscore our relentless pace of innovation, integrating the world’s fastest CPU cores, a next-generation GPU with Neural Accelerators, a faster Neural Engine and high-bandwidth, high-capacity memory — resulting in an unparalleled combination of performance, efficiency, and incredible on-device AI capabilities for MacBook Pro,” he added.
Apple’s long-rumored M5 Pro- and M5 Max-powered MacBook Pros are finally official. The new laptops look visually the same, but pack updated internals that promise a massive leap in performance.
“MacBook Pro with M5 Pro and M5 Max redefines what’s possible on a pro laptop, now up to 4x faster than the previous generation,” said John Ternus, Apple’s senior vice president of hardware engineering, in a press release Tuesday.
Apple’s best-selling laptop got even better with Tuesday’s launch of the M5-powered MacBook Air. It features no major design changes, but it sports a faster processor than before, adds storage capacity and shifts to Apple’s N1 chip for improved connectivity.
“The new MacBook Air with M5 brings incredible performance and even more capability to the world’s most popular laptop,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With M5, MacBook Air powers through a wide range of tasks, from everyday productivity to creative workloads, and is even faster for AI.
“Now featuring double the starting storage, as well as Wi-Fi 7 and Bluetooth 6, in a sleek and durable design with long battery life, MacBook Air is the perfect laptop for anyone who values the unrivaled combination of performance and portability,” he added.
Apple on Monday introduced a new iPad Air powered by its M4 chip, upgrading the silicon in its midrange tablet to narrow the performance gap with the iPad Pro. In addition, the device comes with more RAM that’s also faster, plus new wireless networking chips that support Wi-Fi 7.
“iPad Air gives users more ways than ever to be creative and productive, offering powerful performance and incredible versatility to help them turn their ideas into reality,” said Bob Borchers, Apple’s vice president of worldwide product marketing, in a press release. “With its blazing performance thanks to M4, incredible AI capabilities, and game-changing iPadOS 26 features, there’s never been a better time to choose or upgrade to iPad Air.”
Apple launched the iPhone 17e on Monday, offering a new option for those who want a premium smartphone that won’t empty their bank account. The base version offers twice as much storage capacity as its predecessor, makes the jump to the latest Apple A19 processor and adds full support for MagSafe accessories.
“iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family,” said Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing, in a press release. “We know our customers want a product that will last, and iPhone 17e delivers just that. With A19 for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.”