JetBlue Airways now offers real-time baggage tracking through its mobile app and supports Apple AirTag location sharing to help recover delayed or misplaced luggage, the airline said Monday. So now it joins other airlines in AirTag/Find My network integration. As such, JetBlue’s new changes should certainly appeal to Apple device users on the go.
“We are constantly looking for ways to offer our customers a more convenient travel experience,” said Carol Clements, JetBlue’s chief digital and technology officer. “As part of our JetForward strategy, we’re focused on delivering the products and perks our customers want. This new in-app bag tracking feature, along with AirTag location sharing for baggage recovery, are designed to bring customers peace of mind when checking their bags with JetBlue.”
JetBlue adds Find My to baggage tracking
With the changes, JetBlue leverages Apple’s ecosystem to improve the travel experience, as other airlines have done. And even without formal integration, sharing your AirTag location with an airline can help. At JetBlue, passengers can now track their checked bags directly within the JetBlue mobile app, receiving live updates as their luggage moves through the airport system, the airline said. More notably for Apple users, the airline has integrated with Apple’s Find My network, allowing travelers to share the location of an AirTag or other Find My accessories placed in their checked bags.
Apple AirTag integration offers recovery assistance
The integration with Apple’s Find My network takes advantage of an innovative approach to baggage recovery. When a checked bag containing an AirTag or other Find My-enabled device goes missing, passengers can now share the item’s location directly with JetBlue’s baggage service team.
The process works through Apple’s existing Share Item Location feature. Travelers generate a temporary sharing link using the Find My app on their iPhone, iPad or Mac, then provide this link to JetBlue by scanning a QR code at baggage claim or working with staff at the airport’s Baggage Service Office. JetBlue crew members can then use this temporary access to locate bags within their facilities or contracted locations.
Real-time tracking comes to JetBlue’s mobile app
Photo: JetBlue
The enhanced mobile app feature builds upon JetBlue’s existing email notification system by centralizing baggage information in one location. Travelers across JetBlue’s entire route network can now monitor their checked bags’ progress in real-time, from check-in through baggage claim.
This upgrade addresses a common travel anxiety by providing transparency throughout the baggage handling process. Rather than wondering whether their luggage made it onto the correct flight, passengers can now receive updates directly on their smartphones.
Privacy and control remain with passengers
JetBlue emphasized that customers maintain complete control over their location-sharing preferences. The shared access automatically expires once passengers are reunited with their belongings, ensuring privacy protection. This approach aligns with Apple’s privacy-focused design philosophy for the Find My network.
The temporary nature of the sharing link means that JetBlue cannot continuously monitor passengers’ AirTags or other Find My devices. Access is granted only when needed and requested by the traveler. That helps maintain security standards Apple users expect.
JetBlue adds Find My to baggage tracking to bolster strong baggage handling record
These technological enhancements complement JetBlue’s already impressive baggage handling performance. According to U.S. Department of Transportation data, the airline ranked second among all U.S. carriers for baggage handling in 2024. Fewer than 1% of customers experienced delays.
The combination of proactive tracking and reactive recovery tools demonstrates how airlines adapt to the growing popularity of Apple’s tracking ecosystem. As more travelers use AirTags and similar devices to monitor their belongings, JetBlue’s integration provides a practical solution. It works within Apple’s existing privacy framework and should boost customer service efficiency.
