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How Apple accidentally made the best AI computer

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2025 Mac Studio
2025 Mac Studio
Photo: Ed Hardy/Cult of Mac

Apple is perceived as a laggard in the AI race — despite that, Apple has developed the single best computer for AI research. The new Mac Studio with an M3 Ultra chip, which supports up to 512GB of unified memory, is the easiest and cheapest way to run powerful, cutting-edge LLMs on your own hardware.

The latest DeepSeek v3 model, which sent shockwaves through the AI space for its comparable performance to ChatGPT, can run entirely on a single Mac, Apple AI researchers revealed Monday.

It’s a machine that fits comfortably on your desk, rather than a server farm; it costs the same as a used Honda Civic, not a new Lamborghini.

How did this happen? Most remarkably of all — by sheer coincidence. Here’s why the Apple silicon architecture makes for the best AI hardware, a use case Apple didn’t mean to design it for.

Today in Apple history: Macintosh LC II is the Mac mini of its day

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The Macintosh LC II was more powerful and cheaper than its predecessor.
The Macintosh LC II was more powerful and cheaper than its predecessor.
Photo: Jonathan Zufi

March 23: Today in Apple history: Macintosh LC II launch March 23, 1992: The “headless” Macintosh LC II arrives, wooing value-oriented customers with a beguiling mix of updated internals and budget pricing.

Designed to take up minimal space underneath a monitor (sold separately), the Mac LC II is destined to become a hit. In retrospect, the entry-level machine is roughly analogous to today’s Mac mini.

How to use window snapping and tiling on the Mac

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Window Snapping on the Mac
Another year, another window management feature on the Mac.
Image: Apple/D. Griffin Jones/Cult of Mac

Window snapping and tiling is a new way to quickly organize your Mac desktop. It lets you throw the two apps you’re working on side by side so you can focus on them.

Window snapping proves more versatile than fullscreen mode, which the Mac has had ever since OS X Lion. Using fullscreen mode comes with a few compromises. For one, fullscreen mode only supports two windows side by side. And while you’re in fullscreen mode, you can’t have any other apps visible — fullscreen apps exist in a separate space from everything else.

With window snapping, you can have your Mac windows tiled in halves, quarters or a mix — you pick the orderly layout that works best for the task at hand. You can use gestures or keyboard shortcuts for quick tiling. Or you can control the tiling from your Mac’s menu bar. Keep reading or watch our video to learn how this cool Mac productivity feature works.

Assassin’s Creed Shadows hits Mac on the same day as PC and consoles

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Assassin’s Creed Shadows action RPG slashes onto Mac
“Assassin’s Creed Shadows” just launched on Mac -- no PC or console needed.
Image: Ubisoft

Assassin’s Creed Shadows finally launched on Thursday, and Mac gamers can play the action-packed, role-playing game from Ubisoft at the same time as players on PCs and consoles. Mac owners won’t face the usual wait of months or years. There’s even a version for iPads with M-series processors in development.

The adventure is set in medieval Japan, and players can choose either a samurai or a shinobi (aka ninja) for very different gaming experiences.

Today in Apple history: Twentieth Anniversary Macintosh lands with a thud

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Photo of the Twentieth Anniversary Macintosh, which launched on March 20, 1997.
The Twentieth Anniversary Mac offered a glimpse of the future.
Photo: Apple

March 20: Today in Apple history: Twentieth Anniversary Mac lands with a thud March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way. Not part of any established Mac line, it brings a look (and a price!) unlike anything else available — and Apple delivers them to buyers in a limo!

And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.

Today in Apple history: The ultra-fast Macintosh IIfx speeds into stores

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Mac IIfx
The IIfx was the fastest Mac of its day.
Photo: Old Computr

March 19: Today in Apple history: The ultra-fast Macintosh IIfx speeds into stores March 19, 1990: The ultra-fast Macintosh IIfx makes its debut, sporting a hefty price tag appropriate for such a speedy machine.

The fastest Macintosh of its day, it boasts a CPU running at a “wicked fast” 40 MHz. It gains an additional speed bump from a pair of Apple-designed, application-specific integrated circuits. Prices start at $9,870 and run up to $12,000 — the equivalent of $23,989 to $29,166 in 2024 money!

Run every version of Classic Mac OS in your browser

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Infinite Mac running Macintosh System 1.0 in Safari on macOS Ventura
Experience 1984 from the comfort of 2023.
Screenshot: D. Griffin Jones/Cult of Mac

You don’t need to buy an old Macintosh to experience classic Mac OS anymore. In fact, you don’t even need to fiddle around installing an emulator and downloading ROMs. Thanks to Infinite Mac, you can boot up every major release of Mac OS from the 1980s and ’90s right in your web browser.

With more than 25 Apple computers and devices in my collection, I’m something of a vintage Mac collector. It’s an expensive hobby that few can indulge in, but the Infinite Mac website lets you experience one of the joys of collecting vintage gear: Taking ancient software for a spin on a vintage Mac.

M4 MacBook Air: Perfect for practically everybody [Review] ★★★★★

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M4 MacBook Air sitting on a pine table, with a window reflecting on its display★★★★★
Thin, light and powerful as ever.
Photo: D. Griffin Jones/Cult of Mac

The 2025 MacBook Air with Apple’s M4 processor comes as close as you can get to a perfect computer for just about everyone. As I found during testing for this review, Apple crammed tons of power into a svelte, lightweight design. And this combination has never been more affordable.

This latest MacBook Air might look familiar on the outside. But when you get to work, you’ll quickly discover that the M4 is a totally different beast. M3 to M4 is the biggest leap in performance since Apple’s original switch from Intel processors to Apple silicon.

I put the latest MacBook Air through its paces for this hands-on review — read what I learned below or watch our video.

Price drop: Get a barely used 2017 MacBook Air for less than $230

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Spend only $389.99 on a powerful MacBook Air featuring 128GB of storage.
Get great value by snagging this proven Apple MacBook Air for only a fraction of the price.
Photo: Cult of Mac Deals

Joining the Apple ecosystem can cost a pretty penny, but not when you opt for a refurbished MacBook Air. Buying a barely used Apple laptop offers a more affordable way to join the family.

Want in? You can purchase a refurbished MacBook Air from 2017 for just $229.97 for a limited time.

Today in Apple history: Power Mac 7100 lands Apple in hot water with Carl Sagan

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Power Macintosh 7100/80 sitting on a desk.
The Macintosh 7100 was not Carl Sagan's favorite computer.
Photo: Matt Gibson/Flickr CC

March 14: Today in Apple history: Power Mac 7100 lands Apple in hot water with Carl Sagan March 14, 1994: Apple introduces the Power Macintosh 7100, a midrange Mac that will become memorable for two reasons.

The first is that it is among the first Macs to use new PowerPC processors. The second is that it results in Apple getting taken to court by astronomer Carl Sagan — not once but twice.

How to type the Apple logo

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How to type the Apple logo
Show you're an expert by dropping the Apple logo into texts.
Graphic: Ed Hardy/Cult of Mac

Pro-tip-4 You can use the Apple logo as an emoji … if you know how. Expressing your love for all things Apple looks a lot better if know how to type the .

It’s easy to do on a Mac, and I can show you how to add  to texts on iPhone and iPad, too.

Tim Cook dazzles us with new Macs and iPads [The CultCast]

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AI-generated cartoon image of Apple CEO Tim Cook holding a three-eared rabbit and a magic wand, with the logo
Nevermind that rabbit's third ear. Tim Cook is a product magician!
AI image: Midjourney/Cult of Mac

This week on Cult of Mac’s podcast: There’s plenty to talk about after an absolutely magical barrage of new Apple products unveiled this week. We discuss the highlights (and lowlights) of all the new Macs and iPads.

Also on The CultCast:

  • What’s in the latest iOS 18.4 and visionOS 2.4 betas? Griffin gives us an overview of new features.
  • Erfon struggles with yet another Apple buying decision.
  • Griffin gives the iPhone 16e a surprise rave review.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Should you buy the 2025 Mac Studio with M3 Ultra or M4 Max?

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Should you upgrade to the Mac Studio (M3 Ultra or M4 Max)?
This guide will tell you if it’s worth an upgrade.
Image: Apple/D. Griffin Jones/Cult of Mac

Is it worth it to buy the new Mac Studio with an M3 Ultra or M4 Max? Apple’s latest desktop Macs are the most powerful ever — and that’s not hyperbole. And updates to the Mac Studio don’t come by too often.

If you have an old pro Mac with an Intel chip, it’s a no-brainer. It’s definitely time to move on — no matter which model you have. However, if you’re already on a Mac Studio, you may not need to update quite yet.

Is it worthwhile to upgrade? We have a guide below with helpful charts and a video to help you decide.

Should you buy the 2025 M4 MacBook Air?

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Should you upgrade to the MacBook Air (M4)?
This guide will tell you if it’s worth an upgrade.
Image: Apple/D. Griffin Jones/Cult of Mac

Is it worth it to buy the M4 MacBook Air? This machine has got to be the best value in all computing right now. The latest model brings a big boost in performance, and comes in a stunning new sky blue color — at an even-lower price. The new MacBook Air is one of Apple’s best laptops ever.

If you’re still using the Intel MacBook Air you bought in early 2020 during COVID-19, now is the golden time for you to upgrade. You’ll be getting a fantastically powerful laptop that can handle it all.

Is it worthwhile to upgrade? We have a guide below with helpful charts and a video to help you decide.

M3 vs. M4 MacBook Air: Are subtle refinements worth the upgrade?

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M3 vs M4 MacBook Air comparison
The M4 MacBook Air is all about small refinements.
Photo/Graphics: Apple/Rajesh Pandey/CultOfMac

How do Apple’s latest laptops stack up? Our M3 vs. M4 MacBook Air comparison shows the differences between the two models. Spoiler alert: Adding the new M4 chip steals the spotlight, although a lower starting price tag comes as a welcome change.

So, how does the M4 MacBook Air stack up against its M3 predecessor? Are the upgrades game-changing or just incremental? Find out in our in-depth comparison.

2025 Mac Studio launches as ‘the most powerful Mac ever’

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2025 Mac Studio
The 2025 Mac Studio is here, with either M4 Max and M3 Ultra processors.
Photo: Apple

The long wait for an upgraded Mac Studio finally ended. A version with an M4 Max processor and (surprise!) an M3 Ultra chip launched Wednesday.

“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”

MacBook Air gets the M4 treatment, lower price and stunning new color

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Sky blue M4 MacBook Air promotional image
The M4 MacBook Air in the new sky blue color.
Image: Apple

Apple unveiled a revised MacBook Air with an M4 chip inside Wednesday. It comes in a beautiful new sky blue color, at an even lower price point — with the same incredible 18 hours of battery life.

“MacBook Air is by far the world’s most popular laptop,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing, said in a press release, “and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color.”

The M4 MacBook Air starts at $999 and will become available on March 12.

Today in Apple history: Here comes the Macintosh II

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The Mac II was an enormously impressive machine for its day.
The Mac II was an enormously impressive machine for its day.
Photo: Apple

March 2: Today in Apple history: Macintosh II launches March 2, 1987: Three years after releasing the original Macintosh 128K, Apple launches a proper sequel, the almighty Macintosh II.

Although four Mac models already have been released, the definitive, full-number name of the Macintosh II makes clear that this is a major upgrade for the product line. With a massive hardware boost, optional color display (!) and a new open architecture, it does not disappoint!

Today in Apple history: New card runs Apple II software on Macs

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Running Apple II programs on a Mac with an Apple IIe Card was pretty darn awesome.
Running Apple II programs on your Mac was pretty darn awesome.
Photo: Microwavemont/YouTube

March 1: Today in Apple history: Apple IIe Card lets users run Apple II software on Macs March 1, 1991: Apple introduces the Apple IIe Card, a $199 peripheral that lets users turn Macs into fully functioning Apple IIe computers.

The ability to emulate the popular Apple IIe on a Mac brings Apple’s two operating systems side by side for the first time. While not quite the equivalent of Apple letting you run iOS on a Mac today, it’s not a world away.

Today in Apple history: Mac mini arrives with Intel inside

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With a powerful Intel chip inside, the new Mac mini made big of waves.
With a powerful Intel chip inside, the 2006 Mac mini made big waves.
Photo: RecycledGoods

February 28: Today in Apple history: Mac mini arrives with Intel inside February 28, 2006: Apple introduces an upgraded Mac mini, an affordable computer powered by an Intel processor.

A “headless” Mac for entry-level users, it’s the third Apple computer to switch to Intel chips. Oh, and it makes one heckuva media player when plugged into a television set.

Always squinting? There’s more than one way to zoom in on your Mac screen.

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What Does That Say?
Sometimes it can be hard reading your screen.
Image: D. Griffin Jones/Cult of Mac

It’s easy to zoom in on your Mac screen and get a closer look at your display. If the text is just too small to read, or perhaps you’re making some graphics and you need pixel-perfect alignment, a simple tweak to your Mac settings is all you need.

Using your Mac’s zoom feature, you can hit a keyboard shortcut or use a multitouch gesture on your trackpad to zoom in on your screen. I’ll show you how to use this handy feature. Plus, I’ll cover Hover Text and Display Scaling, two more features that help you embiggen the words on your Mac screen.

Today in Apple history: Hippie-themed iMacs fuel Cupertino flashback

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The Flower Power iMac G3 and Blue Dalmatian iMac G3 were two of the wackier Macs in history.
These were two of the wackier Macs ever.
Photo: Apple

February 22: Today in Apple history: Hippie-themed Flower Power and Blue Dalmatian iMacs fuel Cupertino flashback February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts or other unconventional ’60s-era imagery.

A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in coming years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)

Under the consciously tacky exteriors, a pretty darn great iMac G3 hums along.

Today in Apple history: Photoshop debuts as a Mac exclusive

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Adobe Systems' Photoshop launch changed the game for image editing.
Photoshop changed the game for image editing.
Photo: Adobe Systems

February 19 Today in Apple history: Photoshop debuts as a Mac exclusive February 19, 1990: Adobe ships the first commercial version of its soon-to-be-iconic Photoshop photo editing software. The Photoshop launch, exclusively on the Macintosh, gives users powerful new tools for tweaking digital images.

The groundbreaking software debuts for Mac System 6.0.3. Priced at $895, Photoshop will quickly become the standard editing tool for graphics professionals. Whether they work for advertising agencies, news organizations — or, frankly, anywhere else — Photoshop users take advantage of the program’s digital darkroom tools to seamlessly manipulate images.

Photography will never be the same.

Today in Apple history: Apple introduces ‘world’s fastest’ PowerBook

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The PowerBook 3400 certainly lived up to its name.
The PowerBook 3400 certainly lived up to its name.
Photo: Apple

February 17: Today in Apple history: Apple introduces 'world's fastest' PowerBook February 17, 1997: Apple launches the PowerBook 3400, a laptop the company claims is the fastest portable computer in the world.

After a rough few years for the PowerBook, this model throws down the gauntlet to rivals. It packs a PowerPC 603e processor capable of running at speeds up to 240MHz. While speedier Apple laptops will quickly overtake the PowerBook 3400, at the time it can keep up with some impressive desktop Macs.

Today in Apple history: Pismo PowerBook is a multimedia powerhouse

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Apple Pismo PowerBook raised the bar for laptops.
The "Pismo" PowerBook was a brilliant early Steve Jobs-era laptop.
Photo: CG Hughes/Flickr CC

February 16: Today in Apple history: Apple introduces the February 16, 2000: Apple introduces the “Pismo” PowerBook, the finest of its G3 laptops. In the view of many, it’s one of the best Apple laptops ever.

The Pismo PowerBook is the first model without either SCSI or an Apple Desktop Bus connector. Instead, it utilizes a USB port and Apple’s Emmy Award-winning FireWire. Optional AirPort wireless support, tremendous battery life, and a gorgeous, curvy design just make this laptop better.