Apple pitches its new M5 Ultra Mac Studio as a way to end your AI subscription bill for good. But the math tells a different story.
“Mac Studio lets users run massive models entirely on device with complete privacy — without counting tokens or worrying about rising cloud costs,” Apple said in a press release announcing the computer’s surprise launch Tuesday.
While Apple’s marketing frames the Mac Studio as a way to run AI coding models locally instead of paying for an AI subscription every month, a pricing breakdown shows the payback stretching into years, not months.
August 25, 1995: Apple releases the PowerBook 5300, the Mac laptop that will save the world from alien invaders in the 1996 blockbuster movie Independence Day.
August 16, 1993: Apple ships the PowerBook 165, a lower-cost, grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.
August 15, 1998: The original iMac — Apple’s brightly colored, translucent Macintosh relaunch — goes on sale to a rabid audience. Apple co-founder
August 13, 2002: Apple unveils the final face-lift for its Power Mac G4, the Mirrored Drive Doors model.
August 11, 1987: The MultiFinder app brings the biggest software update to the Mac since the computer’s launch. Baked into Macintosh System Software 5, MultiFinder allows multitasking with two apps on screen for the first time.
August 7, 2006: Apple unleashes the first Mac Pro, a high-end desktop computer that completes the company’s transition from PowerPC to Intel processors.
August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. A very public clash at the Macworld Expo in Boston marks the beginning of the end for Apple’s mid-1990s strategy of licensing the Mac operating system.
August 1, 1989: Apple gives the Macintosh SE a storage bump, courtesy of the new SuperDrive in the new Mac SE FDHD. The high-density floppy disks the SuperDrive uses offer an astonishing (for the time) 1.4MB of storage.
July 29, 1993: Apple releases the Macintosh Centris 660av, a computer packed with innovative audiovisual features. These include an AppleVision monitor with microphone and speakers, and a port that can work as a modem with a telecom adapter. It also comes with PlainTalk, the first Apple software to recognize and synthesize speech.
July 26, 2005: Apple debuts the opaque white iBook G4, the last of its laptops to launch under the iBook name.
July 24, 2006: The world gets its first glimpse of Apple’s new wireless Mighty Mouse, a multibutton Bluetooth device with super-accurate laser tracking.