We put together the ultimate guide to the best Black Friday 2025 deals on Apple gear — and all the accessories you could want. We’ll be updating this post throughout the week as deals come and go.
Our favorite earbuds — AirPods Pro 3 — remain at an all-time low price. And somehow, an amazing deal on the latest M4 MacBook Air got even more amazing as Cyber Monday approaches.
Find our absolute top five picks, and our other favorite deals sorted by product category, below.
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Best Apple deals for Black Friday 2025
Black Friday, one of the biggest shopping weekends of the year, has naturally expanded beyond Friday. Many of the best deals are up now and will run all week. But of course, they come and go — prices change and inventory runs out.
Thanks to online shopping, you don’t need to wait in a long line for an electronics store to open on a cold November night to get great savings (or watch an unsightly Black Friday brawl). You can find huge discounts on all kinds of gadgets right here, right now.
Check out our top five favorite deals right now, plus more sales on every Apple product line:
- M4 MacBook Air for just $738.04
- AirPods Pro 3 for $219.99
- Entry-level iPad (with A16 chip) for $274 is an incredible bargain
- Apple Watch SE 3 for just $199.99
- AirTags 4-pack for just $62.99
- More Black Friday 2025 deals on Apple gear — by product type
M4 MacBook Air for just $738.04
Photo: Apple
If you’re looking for a great all-around laptop that’s perfect for most people, jump on this new price drop on Apple’s latest MacBook Air with the super-powerful M4 chip. The new sale drops the price of the laptop to just $738.04. Currently, this price applies to only the midnight color, but the other colors remain available for just $749, which we thought was an astonishingly good deal in the first place.
The M4 MacBook Air is the do-it-all laptop that’s super lightweight and portable. The M4 is a powerhouse; it’s more than enough to juggle dozens upon dozens of browser tabs and notes. You can even use it for video editing, coding, graphic design, music production and so, so much more.
It’s Apple’s bestselling laptop for a reason. You can get it at its steepest discount yet — while supplies last!
Powered by Apple's M4 chip, this 13-inch laptop delivers excellent performance and extreme efficiency in the same gorgeous design as last year's model. It packs two Thunderbolt 4 ports and a MagSafe connector for fast charging, with Wi-Fi 6E connectivity. It comes in four colors, including an interesting new sky blue.
- Outstanding Apple design
- 18-hour battery life
- Supports Apple Intelligence
- Limited ports
AirPods Pro 3 for $219.99
Photo: Apple
Our initial pick for the best Black Friday AirPods deal was AirPods 4 with Active Noise Cancellation, which were selling for just $99. As predicted, that deal evaporated when Black Friday ended. A deal that dropped AirPods 4 without ANC to just $69 also disappeared.
However, you can still pick up a pair of AirPods Pro 3 for just $219.99. (And if you want to go all in on high-end headphones, AirPods Max are going for just $399, although color availability is fluid.)
AirPods Pro 3
AirPods Pro 3 pair advanced features with astounding audio quality. They offer excellent active noise cancellation and even a heart rate sensor. They work as live translation tools and even hearing aids. With improved silicone tips, they’re the best earbuds for most people due to their advanced features and convenient size.
AirPods Pro 3’s MSRP is $249, but this Black Friday/Cyber Monday deal cuts the price to $219.99. (Read our review: Why AirPods Pro 3 are my new favorite headphones.)
Apple's best wireless earbuds get even better, adding a heart rate monitor and tweaks that boost active noise cancellation and deliver even better audio quality.
- Supports Live Translation feature
- Foam-infused ear tips for better fit and ANC
- Built-in heart rate monitor
- Can function as hearing aids
- Only available in white
Entry-level iPad (with A16 chip) for $274 is an incredible bargain
Image: Apple
Maybe one of the best values you can get this Black Friday, dollar-for-dollar, is the entry-level 11th-generation iPad. For just $274, a huge discount from $349, you get an incredibly capable tablet that’ll last for years.
It comes with 128GB of storage for loading up with apps and games, plus 10 hours of battery life that will let you relax with your tablet all day. Apple’s powerful A16 chip is 30% faster than its predecessor, and totally future-proof. And for work, the iPad’s 6GB of RAM is perfect for iPadOS 26 multitasking. And, perhaps best of all, it comes in bright, vibrant colors.
It was already a great value at $349, but with $75 off, it’s a steal. No wonder it’s a top seller this year. Pick it up while you still can!
Apple's entry-level tablet gets a solid upgrade, with a welcome boost to the base model's storage. It's a great option for watching videos, checking emails, surfing the web and more.
- A16 processor
- Ultra Wide 12MP front camera supports Center Stage
- Storage starts at 128GB
- Does not support Apple Intelligence.
Apple Watch SE 3 for just $199.99
Photo: Ed Hardy/Cult of Mac
The third-generation Apple Watch SE is a fantastic smartwatch with all the essentials. And with Black Friday week deals cutting 20% off the price, it’s a real steal.
As Apple’s entry-level smartwatch, it doesn’t pack all the advanced features of Apple Watch Series 11 or Apple Watch Ultra. However, it delivers the essentials: an always-on display, Apple’s latest S10 chip, temperature sensing, sleep tracking, sleep apnea detection and so, so much more.
It also supports the latest gestures, like wrist flick to dismiss notifications and double-tap to control your watch hands-free. And its strengthened glass is 4 times as scratch-resistant as the previous model. (Read our review: Apple Watch SE 3 is all the smartwatch you need.)
Apple Watch SE 3 offers health, fitness, connectivity, and safety features running on the powerful S10 chip. The smartwatch boasts an Always-On display, the double tap and wrist flick gestures, on-device Siri and fast charging.
- Packed with pro-level features
- Most affordable Apple Watch
- Lacks blood oxygen sensor, ECG sensor
AirTags 4-pack for just $62.99
Photo: Apple
AirTags are the essential item tracker for Apple fans, built right into the Find My app. They’re barely bigger than the standard coin battery inside (which is easily replaceable), so chucking one in your bag, purse, jacket or luggage is easy-peasy.
The AirTags four-pack — at the lowest price we’ve ever seen — is everything you need to start keeping better track of your most left-behind items.
What’s better than one AirTag? Four of them! At a discount.
Attach an AirTag to anything that gets misplaced frequently, like a keyring, or something important you’d be very sad if it goes missing, like your luggage. Then locate it with the Find My app on iPhone.
- Best tracker tag for Apple users
- Good for long-range and short-range tracking
- Save by buying four
- Need accessory to attach to keyrings, etc.
Check out Black Friday 2025 deals on Apple products by category
Image: D. Griffin Jones/Cult of Mac
MacBook deals for Black Friday 2025
If you’re in the market for a new laptop — or a new dock and charger – check these out. Shop MacBook deals
iPad deals
We’re seeing steep discounts on every iPad model, plus all the accessories you’ll want to load up on. Shop iPad deals.
iPhone deals
It’s not easy to find deals on iPhones any time of the year. Still, you can find some during Black Friday — if you know where to look. Shop iPhone deals.
iPhone accessories
Bag big bargains on MagSafe accessories, chargers, cases and other gear that helps your Apple setup shine. Shop iPhone accessories deals.
AirPods deals
These are the hot-ticket item this year, so pick them up before they sell out. You can find big saves on every current AirPods model. Shop AirPods deals.
Apple Watch deals
Save on the latest Apple Watch models, or save even more with last year’s models (which are disappearing fast BTW). Shop Apple Watch deals.
Apple accessories on sale for Black Friday
If you already have the necessities — Mac, iPad, etc. — now it’s time to turn your eye toward accessories that will make your Apple setup shine. Shop Apple accessories.
Apple TV Black Friday deal: Stream for just $5.99 a month — here’s why it’s worth it!
This is your chance To watch all of Apple TV‘s award-winning and crowd-pleasing shows and movies. Both new and returning Apple TV subscribers can save more than 50% on the streaming service for six months with this Black Friday deal. Get the deal now.
Best Mac apps on sale for Black Friday 2025: Don’t miss these deals on must-have software
Black Friday is always a great opportunity to pick up excellent Mac software at big discounts, from developers big and small. Shop Mac apps.
D. Griffin Jones is a writer, podcaster and video producer for Cult of Mac. Griffin has been a passionate computer enthusiast since 2002, when he got his first PC — but since getting a Mac in 2008, he hasn’t turned back. His skills in graphic and web design, along with video and podcast editing, are self-taught over 20+ years. Griffin has a bachelor’s degree in computer science and has written several (unpublished) apps for Mac and iOS. His collection of old computers is made up of 40+ desktops, laptops, PDAs and devices, dating back to the early ’80s. He brings all of these creative and technical skills, along with a deep knowledge of Apple history, into his work for Cult of Mac.
