Apple CEO Tim Cook says the iPhone maker must raise its prices to offset the impact of the rising memory and storage chip prices. According to one estimate, this year’s iPhone 18 Pro could cost as much as $1,299!
“Unfortunately, price increases are unavoidable,” Cook said Wednesday in an interview with The Wall Street Journal. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

June 8, 2009: Apple introduces OS X Snow Leopard, a version of its Mac operating system that ranks among the company’s finest desktop updates.
June 7, 1993: Apple debuts the PowerBook 180c, a solid upgrade that brings a world of dazzling colors to the company’s laptop line.
June 6, 2005: Steve Jobs reveals that Apple will switch the Mac from PowerPC processors to Intel.
June 2, 2014: Apple shows off Mac OS X 10.10 Yosemite for the first time at its Worldwide Developers Conference in San Francisco. Following the
May 16, 1994: Apple launches the PowerBook 540c, one of the best laptops in the company’s history.
May 13, 1991: Apple releases System 7, the biggest upgrade to the Mac operating system since the
May 11, 1998: As part of his mission to turn Apple around, CEO Steve Jobs spells out the company’s strategy for the Mac operating system going forward. The big news is that Apple is hard at work creating a major new operating system called OS X, he says at Apple’s Worldwide Developers Conference in San Jose, California.