Apple will hold a “special Apple Experience” on Wednesday, March 4 — but the company might not announce new Macs or other products at the event.
Instead, Apple might announce the events earlier in the week in a series of press releases. The company apparently does not even intend to hold a keynote on March 4.
February 17, 1997: Apple launches the PowerBook 3400, a laptop the company calls the fastest portable computer in the world.
After a rough few years for the PowerBook, this model throws down the gauntlet to rivals. It packs a PowerPC 603e processor capable of running at speeds up to 240MHz. While speedier Apple laptops will quickly overtake the PowerBook 3400, at the time, it can keep up with some impressive desktop Macs.
GameSir is bringing its GameHub emulator to macOS, promising “your Mac is now a gaming PC.” The announcement should thrill Mac gamers, as it also promises to support for the Steam gaming platform.
If GameHub lives up to its potential, it could revolutionize Mac gaming by opening up access to large libraries of titles that are not currently playable on Apple computers.
February 16, 2000: Apple introduces the “Pismo” PowerBook, the finest of its G3 laptops. In the view of many, it’s one of the best Apple laptops ever.
The Pismo PowerBook is the first model without either SCSI or an Apple Desktop Bus connector. Instead, it utilizes a USB port and Apple’s Emmy Award-winning FireWire. Optional AirPort wireless support, tremendous battery life, and a gorgeous, curvy design make this laptop even better.
Apple on Monday announced a product-launch event scheduled for March 4, inviting select media to attend in person what it describes as a “special Apple Experience.” The invitation offers no details on what to expect, but the company is surely preparing to unveil new hardware as it pushes into the heart of its spring product cycle.
Numerous leaks and rumors point to a busy event. A new MacBook Pro, a new MacBook Air, an entirely new low-cost MacBook, the iPhone 17e, revamped iPads and possibly more could all be on the agenda.
The most powerful MacBook Air ever is just weeks away. Apple is widely expected to be putting the finishing touches on a new model with the speedy M5 processor. The faster chip will be enough for shoppers to question whether they really need the MacBook Pro they have their eye on.
Consider the advantages of a MacBook Air, and why now is a terrible time to buy any Apple laptop.
Using a clipboard history manager on a Mac is a total game-changer. If you copy something important, then copy something else without thinking, the first item doesn’t disappear. You can go back and get it again. In fact, you can go back and paste things from hours and hours ago, like a link you copied earlier in the day.
You can also copy a bunch of things in a row and quickly paste them elsewhere, without switching back and forth and back and forth.
macOS 26 Tahoe added a built-in clipboard history that does all that for free. Here’s how it works.
February 13, 1984: The first Mac’s launch generates enormous excitement from the tech press, as epitomized by an InfoWorld cover story about the Macintosh 128K.
The wave of coverage comes a few weeks after the January 24 release of the Macintosh. But when the press blitz finally arrives, it becomes clear the Mac is a hit.
February 10, 1993: Apple launches the Macintosh Color Classic, the company’s first compact Mac with a color screen.
As the first all-in-one Mac with an integrated color display, and the last U.S. Mac to offer the original model’s compact form factor, this model represents a landmark in the evolution of the Macintosh. A Color Classic unit also happens to become the 10 millionth Macintosh that Apple ships.
Clawdbot. Moltbot. OpenClaw. The rapid rebranding might confuse you, but behind that name is a genuinely useful tool. OpenClaw is a self-hosted AI agent that you can run on your own Mac or PC.
More importantly, it can carry out actions on your behalf, like reading and modifying files, running shell commands, and even installing new tools. Think of OpenClaw as an AI agent running on your Mac that can act as your always-on digital butler.
For Apple enthusiasts, one Mac is great — but two or more? That’s when things get seriously interesting. Years of Cult of Mac Setups coverage has showcased hundreds of impressive workstations. But these top 10 multi-Mac setups stand out as particularly fascinating examples of how power users leverage Apple’s ecosystem to its fullest potential.
From new M4-powered machines paired with vintage “trash can” Mac Pros to dual MacBook configurations seamlessly integrated with desktop Macs, these workstations demonstrate that having multiple Macs isn’t just about redundancy. It’s about optimizing workflow, separating concerns and yes, indulging in a bit of Apple-fandom excess.
With Apple reportedly redesigning the MacBook Pro, it’s time to bring back the beloved glowing Apple logo on the back of the laptop.
Not only is it an iconic look, reviving a signature feature from the MacBooks of old would make a statement that Apple has returned to making laptops as good as the ones made back in the days when you could easily recognize a MacBook from across the room by its glowing Apple logo.
“I am proud to say that we just had a quarter for the record books,” Apple CEO Tim Cook said during Thursday’s earnings call, before rattling off numbers that surprised Wall Street analysts — in a good way.
The highly successful quarter was also one for the stat geeks. Apple racked up several all-time highs during the quarter (technically Apple’s Q1 2026). From overall revenue (a new all-time high!) to customer satisfaction ratings (through the roof!), the numbers Apple put up during the 2026 holiday quarter will blow your mind.
On the latest Cult of Mac podcast: Details emerge about Apple’s work on an AI pin, and we’re all wondering the same thing. What the heck will it do?
The AirTag-size device that Apple’s testing reportedly packs multiple cameras and microphones. And it will work with the new, chatbot-style Siri that’s also in the works.
We all saw how miserably Humane’s Ai Pin failed. What could possibly go wrong with Apple’s AI pin?
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.
Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.
Nothing illustrates the power of Apple’s ecosystem like the Continuity features that help your Mac, iPhone, iPad and Apple Watch work seamlessly together.
Thanks to Continuity, your iPhone can serve as your Mac’s webcam — and you can remotely control your iPhone from your Mac. You can start an email on one device and instantly pick it up on another. You can use the same keyboard and mouse with a Mac and iPad, copy and paste across devices and more.
These features flex the power of Apple’s hardware and software — and they would never be possible on a PC.
In this post (and the accompanying video), I will show you some of the time-saving, annoyance-busting Continuity features you can enjoy when you go all-in on the Apple ecosystem.
January 23, 1985: Apple introduces The Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business market dominated by IBM.
Macintosh Office allows Macs to talk to one another. And Apple introduces amazing new devices like the LaserWriter printer that work with the business-oriented platform. Sadly, things won’t work out quite as Apple hopes.
January 22, 1984: Apple’s stunning “1984” commercial for the original Mac airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Macintosh 128K as a revolutionary computer coming to smash the status quo.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It reaches millions of viewers during the big game. However, it very nearly didn’t air at all.
January 19, 1989: Apple introduces the Macintosh SE/30, arguably the greatest of the classic compact Macs with black-and-white screens.
When you picture the ideal 1980s Macintosh, this is likely the machine that comes to mind. And for good reason!
January 16, 1986: Apple introduces the Macintosh Plus, its third Mac model and the first to be released after Steve Jobs was forced out of the company the previous year.
The Mac Plus boasts an expandable 1MB of RAM and a double-sided 800KB floppy drive. And it’s the first Macintosh to include a SCSI port, which serves as the main way of attaching a Mac to other devices (at least until Apple abandons the tech on the original iMac G3 upon Jobs’ return).
Some people achieve and maintain zero unread emails; some let that red badge climb into the thousands. It’s never too late to change your ways — you can become one of those clean inbox people like me. These six tips will help you get to Inbox Zero using features in Apple’s Mail app that you might not have known about.
The obvious Tip No. 0 is this: You should always hit the Unsubscribe button at the bottom of every unsolicited promotional email as soon as you get the first one.
After you kill all those unwanted subscriptions, these six lesser-known features of the Apple Mail app on iPhone, Mac and iPad will make you a true pro at managing your email.
January 15, 2008: Apple CEO Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below.)
Retro tech is back, and it doesn’t get much more nostalgic than transforming a new M4 Mac mini into a Macintosh straight out of the 1980s. Better yet, the process is simple: Just pop the Mac mini into the Wokyis M5 dock and you’re done.
Don’t mistake this for simple cosmetic trickery. The add-on includes a functional 5-inch screen. Plus, it’s a hub that adds a variety of ports to the Mac as well as a slot for an internal SSD.
You can set up persistent notifications from specific apps so they stick to the top of your iPhone screen. With persistent notifications in iOS, when your phone is unlocked and an important alert comes in, the notification will stay visible at the top of the screen until you act upon it.
It’s an easy way to make sure you don’t miss (or forget about) critical notifications on your iPhone.
This proves super-handy for things like medication reminders. It also works wonders if you’re the sort of person who ignores notifications once they disappear from your iPhone screen. I’ll show you how to make your notifications sticky.
The Mac had a brilliant 2025, with shipments increasing 16.4% year over year. That’s a growth rate none of the computer’s top rivals could match.
It marks the third straight year of annual increases. And the rate could have been higher if Apple didn’t push back the launch of some much-anticipated products.