When it comes to AI, the iPhone severely lags Google's Pixel phones. Swiping these AI features would be a great start. Image: Cult of Mac
Google’s new Pixel 10 lineup shows just how much fun (and just how useful) AI can be on a phone. If Apple really wants the iPhone 17 lineup to shine, it should steal a few pages from Google’s playbook.
The iPhone 17 needs more than impressive new hardware to stand out from the crowd. It needs new AI features to make an impact, especially with the Pixel 10 raising the bar.
The debate continues over whether all four iPhone 17 models will get ProMotion display, or if two of them will just be 120Hz. Photo: Ed Hardy/Cult of Mac
Apple may charge an extra $50 for the iPhone 17 Pro. But it could also finally increase the 128GB base storage in favor of a roomier option.
A $50 price bump means the iPhone 17 Pro will cost $1,050 in the U.S. before taxes.
This image shows an iPhone 17 Liquid Silicone case with lanyard openings at the near corners. Photo: Majinbu
Apple might unveil a significant redesign for its iPhone 17 cases when the lineup launches in September, introducing new Liquid Silicone cases featuring optional lanyard support, leakers suggested Wednesday.
Could the iPhone 17 Pro look like this? Stephen Hackett joins us to give his thoughts. Photo: Sonny Dickson/D. Griffin Jones/Cult of Mac
This week on Cult of Mac’s podcast: Stephen Hackett joins Leander and Griffin to talk all about a big week of iPhone 17 Pro leaks. We have a camera rumor that’s absolutely bananas, models of the new colors — and a spy shot out in public?
Also: tips on customizing your Home Screen, an almost-normal Mac mini setup, and a big new Mac display!
iPhone 17 is barely a month away! Concept: Ed Hardy/Cult of Mac
Those eager to get their hands on one of the upcoming iPhone 17 models should mark their calendars. Information supposedly leaking out of a German wireless carrier indicates Apple’s next-generation smartphones will launch during a fall product-launch event on September 8.
No matter whether this leak is legitimate or not, just using Apple’s previous habits to estimate the iPhone 17 launch day turns up September 8 as a very likely possibility.
Trump tariffs could push up the cost of the next iPhones. Image: Cult of Mac
Tariffs U.S. President Donald Trump placed on China imports will push up the price of three iPhone 17 series models, according to an industry analyst. A $50 hike is predicted.
What do you think about these alleged iPhone 17 Pro colors? Photo: Sonny Dickson
Leaked iPhone 17 dummy units give us a look at the lineup’s potential color palette. If accurate, Apple will supposedly offer the iPhone 17 Pro lineup in a bold orange color this year.
The iPhone 17 Air and base iPhone 17 will seemingly come in more muted shades.
Here’s everything rumors told us to expect from Apple in the next year. Photo: Google Gemini/Cult of Mac
Apple is gearing up for a blockbuster year, with a packed product roadmap that spans nearly every category in its lineup. From an iPhone redesign to upgrades for the Mac, iPad and Apple Watch families, the next twelve months promise a steady stream of hardware refreshes, software milestones and perhaps a few surprises.
Whether you’re a casual user or a die-hard fan, here’s a look at every major Apple product expected between now and next summer.
Apple’s next iPhone could feature an anti-reflective display. Photo: Rajesh Pandey/Cult of Mac
Contrary to previous rumors, a new report says Apple will equip the iPhone 17 Pro with a new antireflective display. The coating will help cut down on glare and unwanted reflections, making the device easier to use — especially outside on sunny days.
Apple suppliers seemingly improved their yields enough to allow mass production of the antireflective displays for use in the upcoming iPhones.
An X.com user displays the colors using Pantone selections. On the left is iPhone 17; top right is iPhone 17 Air and bottom right shows the Pro colors. Photo: X.com@pyrobinkx
Apple’s complete — and surprisingly broad — iPhone 17 color palette got confirmation through internal Apple documents, according to a new report. Expanding on recent leaks, the new information reveals the most diverse selection in years across all four models expected to launch in September.
The confirmation comes as Apple prepares to refresh its entire smartphone lineup with new features including the A19 chip, 12GB of RAM for Pro models, and the introduction of the ultra-thin iPhone 17 Air to replace the iPhone 16 Plus.
iPhone 17 Air should turn heads. Photo: ChatGPT/Cult of Mac
Apple might exclusively use a titanium frame on the upcoming iPhone 17 Air. Other members of the iPhone 17 family will seemingly feature an aluminum chassis.
The prediction comes from GF Securities analyst Jeff Pu.
iPhone 17 could pack the same internals as iPhone 16. Image: Cult of Mac
An analyst said back in May that Apple may reuse the iPhone 16‘s A18 chip on the base iPhone 17 model this year and could ship both it and iPhone 17 Air with 8GB of RAM. But now he’s changed his tune.
All other members of the iPhone 17 family will reportedly use a newer A19 chip and sport 50% more RAM.
Update: As noted in the post below, GF Securities analyst Jeff Pu predicted in May that the base iPhone 17 would stick with iPhone 16’s A18 chip. But now he cites in a note seen by outlets like 9to5Mac that supply chain reporting indicates the base model will use the A19 chip expected in the Pro models. And only the base iPhone 17 may offer just 8GB of RAM, while the Air and Pro models will start at 12GB.
Even the rumored super-slim iPhone 17 "Air" may get 12GB RAM to handle AI tasks. Photo: Ed Hardy/Cult of Mac
Apple may hold the upcoming iPhone 17 launch event in the week beginning September 8. If not on Monday, the company could opt for September 9 (Tuesday) or 10 (Wednesday).
Apple typically unveils new iPhones in the second week of September.
These camera ring protector rings always match the iPhone colors. Photo: [email protected]
Apple’s upcoming iPhone 17 should offer a fresh take on color options, with new leaks suggesting five colors for the base iPhone 17 and four for the iPhone 17 Air model. The latest information comes from leaked images of third-party camera lens protector rings. They’re designed to match Apple’s official iPhone color offerings.
Apple might reserve the bigger design changes to the iPhone 17 Pro. Concept: Ed Hardy/Cult of Mac
A new leak provides more details about the upcoming iPhone 17 family’s design changes, including possibly UI changes based on the Dynamic Island. While the base model will feature slight design tweaks, the Pro models will adopt a new “horizontal large matrix design.”
The entire lineup will also supposedly use narrow-bezel LIPO flat screens, a technology that enables even thinner bezels than current solutions.
The Apple logo could be on the move in the upcoming iPhone 17 Pro. Photo: Apple
The most significant design change to the iPhone 17 Pro and Pro Max might force a secondary modification. The large camera bar reportedly coming to the two premier models could push down the location of the Apple logo, according to a noted tipster.
If true, the new location might cause problems for case makers and irritate MagSafe users.
Rumors indicate the iPhone 17 will bring big upgrades. These have me all excited. Image: ChatGPT/Cult of Mac
From a long-overdue cooling upgrade to a redesigned camera island, rumors indicate the iPhone 17 lineup will deliver meaningful changes. Here are five rumored iPhone 17 features that have me genuinely excited for Apple’s next devices.
Take a look at all four iPhone 17 series models (see below). Concept image: Ed Hardy/Cult of Mac
You don’t need to wait until September to see the four models in the iPhone 17 series. Images of them leaked out already, including a new glamour shot showing the entire collection, including the slim model likely called the iPhone 17 Air.
A highlight of the image is the rumored move from a camera hump to a camera bar in most of Apple’s upcoming handsets.
They look the same as existing Apple MagSafe charging pucks, but they'll bring more power. Photo: 91mobiles
The iPhone could soon take a big leap in wireless charging technology, with new MagSafe 50W charging pucks that support the upcoming Qi 2.2 standard. A well-known leaker found regulatory filings that reveal two new MagSafe charger models from Apple that could enable dramatically faster wireless charging speeds, at least for newer handsets.
The debate continues over whether all four iPhone 17 models will get ProMotion display, or if two of them will just be 120Hz. Photo: Ed Hardy/Cult of Mac
Apple’s upcoming iPhone 17 and iPhone 17 Air will probably receive significant display upgrades, but recent leaks suggest the improvements may not be as comprehensive as initially hoped. While multiple sources have indicated the non-Pro models will finally get high refresh rate screens, a conflicting report now questions whether these will include Apple’s full ProMotion technology.
In other words, base iPhone 17 and super-thin iPhone 17 Air may lack what makes ProMotion what it is.
The iPhone 17 could have the same size screen as the iPhone 16 Pro. Image: Cult of Mac
The standard iPhone 17 model will almost certainly include a larger screen. That’s been rumored before, and a very reliable source for display-related insider information said Thursday that the display is getting a boost above the 6.1-inch screen in the current iPhone 16, moving up to 6.3 inches.
The same source also gave exact display sizes for the other three models in the iPhone 17 series.
Apple is reportedly looking to increase iPhone battery life the smart way. Image: Cult of Mac
Rather than building a bigger battery into the iPhone 17 to extend battery life, Apple reportedly plans to use a smarter power source to achieve the desired result. The company reported is creating an AI system for iOS 19 to “analyze how a person uses their device and make adjustments to conserve energy,” according to a report published Monday.
It could be one of many AI-powered features in the version of the iPhone’s operating system expected to launch this autumn.
iPhone 17 could cost more than its predecessors. Graphics: Rajesh Pandey/CultOfMac
Tariffs might force Apple to increase the prices of the iPhone 17 lineup. The company reportedly will highlight the new designs and features of this year’s models to justify the price increase.
Without raising prices, Apple can’t offset the increased tariffs on Chinese-imported products sold in the United States.
Apple may follow a yearly release cycle for its foldable iPhone. AI concept: ChatGPT/Cult of Mac
Apple supposedly will switch to a two-pronged iPhone release strategy due to intense competition, especially in China. The move will give more media attention to newer models, like the upcoming iPhone Air and foldable iPhone.
In a note Monday, TF International Securities analyst Ming-Chi Kuo predicted Apple will launch its second-gen foldable and the “iPhone 19 Slim” with a bigger display in H2 2027.