Three new Beats iPhone cases designed for Apple’s latest iPhone 17 lineup include an array of color choices as well as kickstand and rugged options, the Apple subsidiary said Tuesday. Available choices cover the whole lineup — iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max.
“The overwhelming response to our Beats cases proved a core idea: users crave both style and serious utility,” said Oliver Schusser, Apple’s vice president of Music, Sports and Beats. “With that in mind, we’ve engineered the next generation. The new Beats iPhone cases integrate protective features, delivering a significant leap in everyday innovation and functionality.”
Beats iPhone cases for iPhone 17 lineup
The new Beats iPhone case collection for iPhone 17 and iPhone Air models, available to order at beats.com and apple.com, introduces three distinct case designs that prioritize both style and functionality for Apple users, Beats said. This follows Tuesday’s news of Apple’s own cases and accessories, plus some early third-party options.
Shared features across the collection
All three case designs share several premium features that Apple users have come to expect. Each case includes a double-shot hardshell construction built to protect devices from scratches and drops, an interior microfiber lining for gentle device contact and an outer matte finish that effectively reduces visible scratches, smudges and fingerprints, Beats said.
Every case in the collection maintains full compatibility with Camera Control functionality and MagSafe accessories, ensuring users don’t sacrifice any iPhone features for protection. Additionally, Beats commits to environmental responsibility with 100% fiber-based packaging made from recycled or responsibly sourced wood fibers.
Innovative kickstand case leads the lineup
Photo: Beats
Leading off the new collection is the Beats iPhone 17 Kickstand Case with MagSafe and Camera Control. This case features a unique removable lanyard that serves a dual purpose as both a security strap and a hands-free kickstand for landscape viewing.
The design includes an adapter at the end of the lanyard that slides open and magnetically attaches to a designated point on the side of the case. That transforms the lanyard into a stable kickstand. This feature addresses the growing popularity of phone lanyards and cross-body straps (including Apple’s new one), which have become essential accessories for travelers looking to protect against pickpockets or accidental loss while managing luggage.
The kickstand case is available for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max in four colors: Granite Gray, Bedrock Blue, Lime Stone and Pebble Pink.
Price: $59
Maximum protection with the rugged case
Photo: Beats
For users who demand ultimate protection, the Beats iPhone 17 Rugged Case with MagSafe and Camera Control offers enhanced durability. This case features a robust polymer backing complemented by additional impact-absorbing sidewalls and an enclosed bottom design for comprehensive protection.
The rugged case includes a textured matte exterior that provides improved grip, helping prevent drops in the first place. Beats subjected this case to extensive testing, including repeated drops, tumbles, scratch tests, and various thermal, chemical and mechanical evaluations to simulate real-world usage conditions.
Available for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, the rugged case comes in four colors: Everest Black, Rocky Blue, Alpine Gray and Sierra Orange.
Price: $79
Essential protection with the standard case
Photo: Beats
For users seeking streamlined protection, Beats offers the iPhone 17 Case with MagSafe and Camera Control. Described as “thin, light, and precisely crafted,” this case provides essential protection without adding bulk to your device.
This standard case is the only option in the collection compatible with the iPhone Air, making it the go-to choice for users of Apple’s thinnest iPhone model. It’s also available for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max in the same four color options as the kickstand variant.
Price: $45
Source: Beats
David Snow, an expert on Apple hardware and software, writes on a variety of technological and cultural topics for Cult of Mac. They include Apple news, technology buying guides, and features about computer setups and Apple TV shows and movies.
With 30 years of experience covering technology and other subjects, he has written and edited for numerous print and online publications, including CMP Media, TechTV.com, CNET, Wired News, Red Herring magazine, Law.com, The National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director, technology, for ALM Media.
Snow graduated with a B.A. from Syracuse University with majors in magazine journalism and psychology. While there, he worked as a reporter for The Daily Orange newspaper and associate editor of Equal Time magazine.
Founder of the blog At the Waterline, he can be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.
