Apple’s biggest day of the year is almost here! September 9 brings the Awe Dropping event that’ll be jam-packed with product launches. We’re definitely expecting multiple redesigned iPhones and upgraded Apple Watches, plus there could be a few more products on the agenda.
Here’s the full list of Apple products rumored to be coming on Tuesday.
Apple September event: Loaded with new products
Apple fans eagerly anticipate the annual Apple September event. For many years, the tech world turns its eyes to Cupertino each fall to see the new generation of iPhone. Refreshed Apple Watch models come at the same event, and sometimes other products appear as well. 2025 is expected to be no different.
This event helps give this month the nickname “Techtember.”
Table of contents: 7 new Apple products coming on September 9
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
- Apple Watch Ultra 3
- Apple Watch Series 11
- Apple Watch SE 3
- Other possible new products
1. iPhone 17
Photo: Digital Chat Station
Apple’s base iPhone fits the old adage “slow but steady wins the race.” It doesn’t get all the cutting-edge features as more expensive variants, but it’s always one of the bestselling models. The upcoming iPhone 17 should be a prime example. Rumors point to a larger, better screen plus an improved camera, more color options and a faster processor — but no redesign this year.
Learn more: iPhone 17 rumor roundup
2. iPhone 17 Air
Screenshot: Jon Prosser
The big news at the Apple September event is likely to be the iPhone 17 Air. The new iPhone model has been the subject of plenty of rumors because it’ll apparently be the slimmest iOS handset ever. The 6.6-inch display will fall between the base model and the Pro Max in size. Look forward to decent performance, and early worries about battery life (which may have been overblown).
Learn more: iPhone 17 Air rumor roundup
3. iPhone 17 Pro
Photo: Sonny Dickson
Apple makes iPhone Pro handsets for those who want more features than the basic model but not a larger display. The iPhone 17 Pro will be no exception, sticking with a 6.3-inch screen. It reportedly will come with a new, wider camera bar with higher-resolution cameras, a more powerful A19 Pro processor, additional RAM and storage capacity, plus more.
Learn more: iPhone 17 Pro rumor roundup
4. iPhone 17 Pro Max
Photo: Wylsacom
The iPhone 17 Pro Max suits those who want it all, including a 6.9-inch screen. This year’s model supposedly boasts all the new features of the Pro model, including a redesign with that bigger camera bar, a faster A19 Pro chip with new cooling tech, more RAM for Apple Intelligence, higher-resolution cameras … and maybe a price increase.
Learn more: iPhone 17 Pro Max rumor roundup
5. Apple Watch Ultra 3
Photo: Apple
The Apple September event won’t just feature new iPhones — look forward to the Apple Watch Ultra 3, a significant upgrade to the premium smartwatch. Rumors point to a faster processor, satellite messaging and (possibly) blood pressure monitoring.
Learn more: Apple Watch Ultra 3 rumor roundup
6. Apple Watch Series 11
Photo: Apple
Apple Watch Series 11 is for those who want an outstanding smartwatch, just not one as bulky as the Ultra 3. Still, some of the new features from the premium model might make it to the Apple Watch Series 11. The faster chip is a safe bet, but blood pressure monitoring is more questionable.
Learn more: Apple Watch Series 11 rumor roundup
6. Apple Watch SE 3
The rumor mill kept generally quiet about a third-generation Apple Watch SE, but it’s nevertheless expected to launch during the Apple September event. Despite being a budget model, it’ll supposedly include the same Apple S11 chip going into the Ultra 3 and Series 11. There’s been no word on price — it might stay at the current version’s $249.
Other possible new products at Apple’s September event
Photo: Majin Bu
A few other new products might appear at Apple’s September 9 event, too.
- There’s lots of anticipation for AirPods Pro 3, though whether they’ll launch next week is anyone’s guess. Whenever they come out, these wireless earbuds are likely to include heart-rate monitoring.
- We’ve also heard rumors of an updated Apple TV 4K, AirTag 2 and HomePod mini 2.
- It looks like Apple developed a replacement for its’ reviled FineWoven iPhone cases. The new version reportedly will be called TechWoven and feature a grippier texture that’s not so prone to scuffing.
You can watch the Awe Dropping event on Apple’s website, starting at 10 a.m. Pacific on September 9.
