During Tuesday’s Awe Dropping event, Apple announced AirPods Pro 3, refreshed every model of Apple Watch and unveiled four all-new iPhones, including the first iPhone Air. It’s an impressive set of products in a pretty quick event.
But if you want to watch an even faster event, you can get the gist in 90 seconds with our Awe Dropping event video recap.
The wait for the iPhone 17 is over. Although it’s Apple’s new base-model handset, the latest version includes features previously preserved for pricier models, including a larger, always-on ProMotion (120Hz) screen. Plus, the front-facing camera got Center Stage and a resolution boost.
“iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life, from the bigger and brighter ProMotion display with 3x better scratch resistance, to all-day battery life with faster charging, the A19 chip for powerful performance, a fantastic 48MP Dual Fusion camera system, and the innovative Center Stage front camera — our best front camera yet,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “iPhone 17 is a fantastic choice for customers looking for the latest features and the confidence in knowing their iPhone is built to last.”
Apple’s biggest day of the year is almost here! September 9 brings the Awe Dropping event that’ll be jam-packed with product launches. We’re definitely expecting multiple redesigned iPhones and upgraded Apple Watches, plus there could be a few more products on the agenda.
Here’s the full list of Apple products rumored to be coming on Tuesday.
The alleged battery capacity of the iPhone 17 lineup has surfaced online. It points to Apple using significantly bigger batteries on its upcoming iPhone.
And for the first time since adding eSIM support with the 2017 iPhone X, Apple may equip the eSIM-only models with a larger battery.
If you’re planning to get a new iPhone 17 and are already making a list of must-have accessories, an iPhone 17 Ultra Thin Case from Case Luxury should be near the top. They measure just 0.02 inches thin, and they perfectly show off Apple’s renowned industrial design.
There is an Ultra Thin Case that fits each iPhone 17 model like it was built alongside it. There’s no excess bulk, no chunky edges, just a smooth, satin matte finish that keeps fingerprints away and feels grippy enough without being tacky. Plus, the cases come in multiple colors, so you can find one that’s right for you.
The graphic in the invitation to Apple’s upcoming “Awe dropping” product launch event looks like a thermal image, and that set off furious speculation Tuesday about whether it’s a hint about a feature coming to one of the many products expected to debut that day.
Could it refer to a way to cool the iPhone 17 Pro? Or a new Apple Watch sensor? Something else?
Apple sometimes uses its event invitations to hint about what it will announce, so it’s possible the company is clueing us in.
Invitations went out Tuesday for a much-anticipated Apple press event on September 9. The theme is “Awe dropping,” and the unveiling of the iPhone 17 series should be the highlight.
Also likely on the agenda are the launch of Apple Watch Series 11 and Apple Watch Ultra 3.
The iPhone 17 is less than a month away, and early rumors are already stirring excitement. It may be Apple’s basic model, but it’s still expected to get a better, larger screen, enhanced selfie camera, as well as a faster processor and a new range of color options.
Those interested in the iPhone 17 Pro and Pro Max should read our roundup of rumors describing those premium models. And we have an iPhone 17 Air rumor roundup, too. Plus one for the budget iPhone 17e.
Google’s new Pixel 10 lineup shows just how much fun (and just how useful) AI can be on a phone. If Apple really wants the iPhone 17 lineup to shine, it should steal a few pages from Google’s playbook.
The iPhone 17 needs more than impressive new hardware to stand out from the crowd. It needs new AI features to make an impact, especially with the Pixel 10 raising the bar.
In a first for its India operations, Apple reportedly will assemble all four iPhone 17 models in the country before their September debut.
Typically, Apple starts assembling new iPhone models in India weeks after their global launch.
Apple may charge an extra $50 for the iPhone 17 Pro. But it could also finally increase the 128GB base storage in favor of a roomier option.
A $50 price bump means the iPhone 17 Pro will cost $1,050 in the U.S. before taxes.
Apple might unveil a significant redesign for its iPhone 17 cases when the lineup launches in September, introducing new Liquid Silicone cases featuring optional lanyard support, leakers suggested Wednesday.
This week on Cult of Mac’s podcast: Stephen Hackett joins Leander and Griffin to talk all about a big week of iPhone 17 Pro leaks. We have a camera rumor that’s absolutely bananas, models of the new colors — and a spy shot out in public?
Also: tips on customizing your Home Screen, an almost-normal Mac mini setup, and a big new Mac display!
Those eager to get their hands on one of the upcoming iPhone 17 models should mark their calendars. Information supposedly leaking out of a German wireless carrier indicates Apple’s next-generation smartphones will launch during a fall product-launch event on September 8.
No matter whether this leak is legitimate or not, just using Apple’s previous habits to estimate the iPhone 17 launch day turns up September 8 as a very likely possibility.
Tariffs U.S. President Donald Trump placed on China imports will push up the price of three iPhone 17 series models, according to an industry analyst. A $50 hike is predicted.
It could be worse.
Leaked iPhone 17 dummy units give us a look at the lineup’s potential color palette. If accurate, Apple will supposedly offer the iPhone 17 Pro lineup in a bold orange color this year.
The iPhone 17 Air and base iPhone 17 will seemingly come in more muted shades.
Apple is gearing up for a blockbuster year, with a packed product roadmap that spans nearly every category in its lineup. From an iPhone redesign to upgrades for the Mac, iPad and Apple Watch families, the next twelve months promise a steady stream of hardware refreshes, software milestones and perhaps a few surprises.
Whether you’re a casual user or a die-hard fan, here’s a look at every major Apple product expected between now and next summer.
Contrary to previous rumors, a new report says Apple will equip the iPhone 17 Pro with a new antireflective display. The coating will help cut down on glare and unwanted reflections, making the device easier to use — especially outside on sunny days.
Apple suppliers seemingly improved their yields enough to allow mass production of the antireflective displays for use in the upcoming iPhones.
Apple’s complete — and surprisingly broad — iPhone 17 color palette got confirmation through internal Apple documents, according to a new report. Expanding on recent leaks, the new information reveals the most diverse selection in years across all four models expected to launch in September.
The confirmation comes as Apple prepares to refresh its entire smartphone lineup with new features including the A19 chip, 12GB of RAM for Pro models, and the introduction of the ultra-thin iPhone 17 Air to replace the iPhone 16 Plus.
Apple might exclusively use a titanium frame on the upcoming iPhone 17 Air. Other members of the iPhone 17 family will seemingly feature an aluminum chassis.
The prediction comes from GF Securities analyst Jeff Pu.
An analyst said back in May that Apple may reuse the iPhone 16‘s A18 chip on the base iPhone 17 model this year and could ship both it and iPhone 17 Air with 8GB of RAM. But now he’s changed his tune.
All other members of the iPhone 17 family will reportedly use a newer A19 chip and sport 50% more RAM.
Update: As noted in the post below, GF Securities analyst Jeff Pu predicted in May that the base iPhone 17 would stick with iPhone 16’s A18 chip. But now he cites in a note seen by outlets like 9to5Mac that supply chain reporting indicates the base model will use the A19 chip expected in the Pro models. And only the base iPhone 17 may offer just 8GB of RAM, while the Air and Pro models will start at 12GB.
Apple may hold the upcoming iPhone 17 launch event in the week beginning September 8. If not on Monday, the company could opt for September 9 (Tuesday) or 10 (Wednesday).
Apple typically unveils new iPhones in the second week of September.
Apple’s upcoming iPhone 17 should offer a fresh take on color options, with new leaks suggesting five colors for the base iPhone 17 and four for the iPhone 17 Air model. The latest information comes from leaked images of third-party camera lens protector rings. They’re designed to match Apple’s official iPhone color offerings.
A new leak provides more details about the upcoming iPhone 17 family’s design changes, including possibly UI changes based on the Dynamic Island. While the base model will feature slight design tweaks, the Pro models will adopt a new “horizontal large matrix design.”
The entire lineup will also supposedly use narrow-bezel LIPO flat screens, a technology that enables even thinner bezels than current solutions.
The most significant design change to the iPhone 17 Pro and Pro Max might force a secondary modification. The large camera bar reportedly coming to the two premier models could push down the location of the Apple logo, according to a noted tipster.
If true, the new location might cause problems for case makers and irritate MagSafe users.