Thanks to iPhone 17, iPhone sales may grow by double-digit % this year. Photo: Ian Fuchs/Cult of Mac
Apple will reportedly surpass Samsung to become the world’s largest smartphone maker this year. The strong sales of Phone 17 will help the company reclaim the crown in more than a decade.
Strong consumer interest in the new iPhones has led to double-digit growth in sales, which will make this achievement possible.
We help you find the Black Friday iPhone deals you want. Image: Cult of Mac
As Black Friday 2025 rolls in, Apple fans and deal hunters are looking to save some cash on iPhone. We’re here to help by pointing you to savings on a variety of models.
And speaking of helping, we can also explain why you’re struggling to find big discounts on the iPhone 17 series.
Apple's N1 chip really makes a big difference in Wi-Fi speeds. Image: Apple/Cult of Mac
The iPhone 17’s new N1 wireless chip brings a significant boost in Wi-Fi speeds. Tests conducted by Ookla show the newer iPhone models pulling faster speeds over Wi-Fi than their predecessors.
Based on the test data, the iPhone 17 pulled 40% faster Wi-Fi speeds than the iPhone 16.
Your selfies are about to get better. Photo: Apple
Apple’s 2026 iPhone 18 lineup appears set to receive a significant camera upgrade, with all models including the first foldable iPhone expected to feature 24-megapixel front-facing cameras, according to a new report. The rumor of a better selfie camera came up with the iPhone 17 lineup, too, but didn’t materialize.
iPhone Air sales figure are as slim as its profile. Photo: D. Griffin Jones/Cult of Mac
Low demand for the super-slim iPhone Air in markets outside China led Apple to drastically cut its production orders, according to a new report. But the company is increasing assembly for other iPhone 17 models due to high demand.
The report comes after the iPhone Air sold out within minutes of preorders opening in China last week. After the initial buzz faded, demand appears to have dropped off
This year's iPhone lineup includes the iPhone 17 Pro, the super-slim iPhone Air and the "regular" iPhone 17. Photo: Apple
Apple shipped 58.6 million iPhones and captured 18.2% of the global smartphone market, the company’s “best results ever in a July quarter,” according to new data from the International Data Corporation. The iPhone nearly matched Samsung’s 19% market share.
Demand for innovation, like new artificial intelligence features, plus aggressive trade-in programs, helped fuel the surge, despite tariff woes, IDC said.
iOS 26.0.1 includes multiple bug fixes for iPhone 17 users. Image: Cult of Mac
iOS 26.0.1 and macOS Tahoe 26.0.1 launched on Monday, bringing a range of bug fixes to the major operating system upgrades introduced earlier this month. That includes taking care of multiple issues in the new iPhone 17 series — some quite serious.
In addition, iPadOS 26.0.1, watchOS 26.0.2, tvOS 26.0.1 and visionOS 26.0.1 all went to users on Monday.
A deep blue iPhone 17 Pro models shows scratches in the store after just a few hours on sale. Photo: @verdeselvans, X.com
Apple officially addressed the iPhone 17‘s Scratchgate issue. It says the problem isn’t due to the new glass-and-aluminum design, blaming worn-out MagSafe risers and chargers in retail displays instead.
iPhone 17’s Scratchgate controversy surfaced just days after it went on sale, sparking widespread concern among early buyers.
A choice of NFL logos is just the tip of the iceberg. Photo: Screen Skinz
A new screen protector company offers iPhone users something they’ve never had before — the ability to showcase personalized artwork directly on their device’s Screen Skinz screen protector while maintaining full functionality during use. Thanks to tech magic, the artwork only shows when the handset’s screen is locked.
“Screen Skinz lets users proudly highlight their favorite team or character with the confidence that a premium tempered glass screen protector has them covered,” said RaShaun Brown, co-founder of Screen Skinz. “With Screen Skinz, your phone has protection when you need it and personality when you want it.”
Use a case if you don't want your iPhone 17 Pro's camera plateau scratched up. Photo: Lewis Wallace/Cult of Mac
In its iPhone 17 teardown, the iFixit team provides a detailed explanation of why the iPhone 17 Pro scratches so easily. They brought in a materials scientist to get to the heart of what’s causing Scratchgate — and explain how Apple might have avoided the problem.
Which 2025 iPhone is the right pick for you? Photo: Apple/CultOfMac
Apple’s 2025 iPhone lineup is its boldest — and most confusing — yet. It offers three distinct models designed to cater to very different kinds of users. From the slim and stylish iPhone Air to the all-out powerhouse iPhone 17 Pro, with the well-balanced iPhone 17 in between, there’s something here for everyone.
But with overlapping features, similar pricing and Apple blurring the lines between Pro and non-Pro models, choosing the right iPhone isn’t as straightforward as it used to be.
The back of an iPhone Air demo unit already shows extensive scratching. Photo: Leander Kahney/Cult of Mac
SAN FRANCISCO — The iPhone 17 Scratchgate drama is real. Demo units of the new iPhone 17 Pro and iPhone Air models in Apple retail stores are showing scratches on opening weekend. The scratches appeared on their aluminum frames and on the glass panels on their backs.
I examined demo iPhones at Apple Stonestown in San Francisco on Friday (the busy iPhone 17 launch day) and again on Sunday. Many of the new iPhone 17 Pros and iPhone Airs are already scratched, especially the iPhone 17 Pro in deep blue and the iPhone Air in space black. But other colors showed scratches, too, even the iPhone 17 Pro in cosmic orange — the hot color this year.
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The base model iPhone 17 is so good you might forgo the Pro version. Photo: Ed Hardy/Cult of Mac
Apple put an always-on screen in the iPhone 17 and improved the display’s refresh rate to 120 Hz. Plus, the selfie cam got a brilliant new feature. There are plenty of other enhancements too — including double the storage capacity! — which all combine to make Apple’s new base-model iPhone a welcome upgrade for those ready to move up from an aging device.
This is the first time I’ve regularly used a basic iOS model in almost a decade. I’m impressed with what Apple offers for $799. It’s really made me question the need for a Pro model. Here’s why.
This might just be the last time Apple is using Qualcomm modem on its flagship iPhones. Photo: Lewis Wallace/Cult of Mac
An iPhone 17 Pro Max teardown confirms Apple sticking with Qualcomm’s modem for its flagship iPhones this year. The company did not specifically confirm using Qualcomm’s baseband on the iPhone 17 and iPhone 17 Pro models while unveiling them.
This is unlike the iPhone Air, which uses Apple’s second-gen C1X modem.
A deep blue iPhone 17 Pro models shows scratches in the store after just a few hours on sale. Photo: @verdeselvans, X.com
In a flashback to past launch day problems, Apple’s highly anticipated iPhone 17 lineup faces an unexpected setback as users across China report iPhone 17 Pro scratches on the device’s redesigned glass-and-aluminum back, according to a new report.
Social media platforms have been flooded with images showing scuffs and scratches appearing on display models after just hours of store exposure.
An excited customer clicking selfie on the iPhone Air at Apple's Sydney Store. Photo: Apple
Crowds thronged to Apple stores around the globe Friday to pick up the newest iPhones — the iPhone 17, iPhone 17 Pro and iPhone Air — on launch day. Apple CEO Tim Cook himself threw open the doors of Apple Fifth Avenue in New York City on Friday morning.
Alongside the exciting new iPhone lineup, Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 also arrived at Apple retail stores and authorized outlets on Friday
This year's iPhone lineup includes the iPhone 17 Pro, the super-slim iPhone Air and the "regular" iPhone 17. Photo: Apple
Early reviews of the iPhone 17 lineup say the 2025 models bring Apple’s most significant generational upgrade in years, despite some caveats here and there.
The series spans four models, each targeting different user priorities, from the newly capable base model to the ultra-thin iPhone Air and the two powerhouse Pro variants.
The iPhone 17 is almost as good as its Pro sibling. Photo: Apple/Rajesh Pandey/CultOfMac
Two closely matched heavyweights square off this year in Apple’s iPhone lineup: the iPhone 17 vs. the iPhone 17 Pro. On paper, the gap between the two has never been narrower. But look closer, and you’ll find a few key differences that could sway your buying decision.
The iPhone 17 Pro has a few tricks up its sleeve that make it the ultimate choice for power users. But is it worth the extra $300? Find out in this iPhone 17 vs. iPhone 17 Pro. comparison.
iPhone 17 and Air use Adaptive Power automatically to extend battery life. Image: Apple
iOS 26 introduces a new Adaptive Power mode to extend your iPhone’s battery under load. And Apple’s newest iPhones — iPhone 17, iPhone 17 Pro and iPhone Air — will ship with this feature enabled by default.
On older iPhones, you must manually enable Adaptive Power to boost their runtime.
Everyone wants the iPhone 17 Pro Max. Photo: Apple
Weekend preorder demand for the iPhone 17 family outpaced last year’s iPhone 16, says TF International analyst Ming-Chi Kuo. As per Apple’s production estimates, the analyst says the Pro Max model remains the undisputed demand leader.
The strong iPhone 17 preorder should help boost Apple’s Q3 2025 results.
The iPhone Air looks remarkable, but that wasn't the only fantastic reveal at Apple's Awe Dropping event. Image: Cult of Mac
This week on Cult of Mac’s podcast: After Apple’s truly Awe Dropping event, we’re picking up the pieces and discussing iPhone Air, iPhone 17 Pro and the rest of the new hardware.
Also on The CultCast:
Apple built iPhone 17 Pro like a tool for professionals. But is the cosmic orange color undeniably vibrant?
The new Apple Watches look like solid additions, although the Apple Watch SE 3 gets the most meaningful upgrades.
AirPods Pro 3 make one of our favorite Apple products even better.
Somewhat surprisingly, Apple extends marquee features of Apple Watch Series 11 and AirPods Pro 3 to older devices.
And finally, we go over the results of our Awe Dropping predictions game.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
With the iPhone 17 models out, you can have your pick of tough and stylish cases. Photo: Cult of Mac/Totallee
There’s no need to wait: Shop the best iPhone 17 cases available now so you can slide your new device directly into one when it arrives. As you may know, new iPhones are pretty tough. And sure, lots of people go caseless to show off their handset’s sleek lines and cool color.
But imagine you drop it and break it, or crack the edge of the glass without even knowing how it happened — like I did recently with my iPhone 16 Pro (and just weeks ahead of likely trade-in!).
Yes, breakage can be crushing. But fortunately, even though the iPhone lineup 17 just came out, you can already choose from plenty of protective new cases — and avoid my sad fate.
Case makers plan for the new iPhone every year, with plenty of timely new releases. You could go minimal with a thin case that works well with iPhone Air’s sleek design. You might seek extreme impact resistance for the most damaging drops for your iPhone 17, or maybe you’d pick a luxurious leather that only looks better with age. For those looking for durable yet stylish protection for an iPhone 17 Pro or Pro Max, you can find a variety of well-crafted options.
We gathered the best iPhone 17 cases you can buy right now — in addition to cases by Apple and its subsidiary Beats — with prices starting as low as $19.