This M4 Pro MacBook Pro and Studio Display user takes eye strain seriously and offers helpful tips. Photo: [email protected]
So many of us sit at a computer all day peering at a screen, it’s no wonder eye strain is a common problem. But only some of us — like today’s featured MacBook Pro and Studio Display user — really attack the problem beyond taking more breaks. They offer tips to reduce eye strain below.
A tiny implant in a brain blood vessel can lead to thought control of Vision Pro. Photo: Synchron
In a groundbreaking development, a brain-computer interface (BCI) company successfully demonstrated the first-ever use of Apple’s Vision Pro AR/VR headset — and later an iPad — controlled directly by thought, according to Synchron. The innovation opens up exciting possibilities, perhaps even beyond helping individuals with severe mobility limitations engage with cutting-edge technology. Innovations like thought control of Vision Pro and iPad could lead to big things for both hands-free and voice-free use of devices.
August 4 update: In a new video, Synchron released proof of the first-ever public demonstration of an individual using an iPad controlled entirely by thought, leveraging Apple’s built-in accessibility features and new Brain-Computer Interface Human Interface Device (BCI HID) protocol, the company said. Watch the video below.
May 13 update: Synchron said it would be the first brain-computer interface (BCI) company to achieve native integration with a new BCI Human Interface Device (BCI HID) profile Apple just rolled out among various accessibility upgrades.
Apple’s new internal team, “Answers, Knowledge and Information,” is apparently developing a ChatGPT-like search tool. It will reportedly use an “answer engine’ that will crawl the web to answer simple search queries.
The tool is still in the early stages of development, so it won’t go live anytime soon.
It’s a cliche, but if you like Ted Lasso you should try Stick. Graphic: Apple TV+
Stick continues to stick near the tops of the streaming TV popularity charts as the sports comedy wraps up its first season. The Apple TV+ series starring Owen Wilson kept its audience since the premiere in June.
It maintains AppleTV’s long streak of at least one series or film among the top 10 most popular.
Apple needs to ensure the folding iPhone stands out. AI concept: ChatGPT/Cult of Mac
The folding iPhone rumored to arrive in 2026 might mark a major turning point for foldable devices. But to pull that off, Apple’s first folding phone needs to do more than just look good — it needs to nail the fundamentals.
From durability and design to software and camera performance, here’s everything I want to see in the foldable iPhone.
iPhone 17 Air should turn heads. Photo: ChatGPT/Cult of Mac
Newly leaked photos reportedly show off the iPhone 17 Air’s small battery. Apple will seemingly enclose the super-slim phone’s battery in a metal shell for added protection and structural rigidity.
The battery supposedly will feature a relatively modest capacity of 2,900mAh.
Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus. AI image: Midjourney/Cult of Mac
In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, Cook said the company will rise to the occasion.
“Apple must do this,” he said. “Apple will do this. This is sort of ours to grab. We will make the investment to do it.”
In addition to hyping the company’s AI efforts, Cook expressed excitement about all the “amazing” new Apple products in the pipeline. And Apple software chief Craig Federighi told his colleagues not to worry about the long-delayed smarter Siri — a key component of Apple’s AI-infused future.
Jason Momoa co-created, wrote, executive produces and stars in Chief of War. Photo: Apple TV+
In the historical drama series Chief of War — streaming Friday on Apple TV+ — Jason Momoa plays warrior Ka‘iana. He’s desperate to united warring Hawaiian islands against encroaching Western colonization, according to the recent full-length trailer Apple TV+ dropped. At just over 3 minutes in length and loaded with battle scenes as well as scenes of native life, the trailer’s unusually in-depth. But now you can finally watch the first two episodes of the series.
The nine-episode drama follows all the action from an indigenous perspective. It comes from native Hawaiians Thomas Pa’a Sibbett and Momoa, who serve as executive producers. Momoa also wrote it and stars in it.
Update: Momoa’s Chief of War started streaming on Apple TV+ Friday, August 1. It’s off to fast start on Rottentomatoes.com with an 86% Fresh rating (though that’s based on just a handful of reviews so far). USA Today calls the show “triumphant” and The Guardian notes that Momoa’s character wrestles sharks and leads tons of battle scenes, but adds that a lot of backstory makes the show “dense stuff.”
No more free Apple Arcade with Verizon's legacy 5G plans. Image: Verizon/Apple/Cult of Mac
Verizon will stop bundling a free Apple Arcade subscription with its older 5G plans later this year. The carrier started offering this perk in 2021 in a bid to acquire more customers.
A standalone Apple Arcade membership costs $6.99 per month.
India will soon get another Apple Store. Photo: Apple
Apple will expand its retail footprint in India and open new stores in the country this year. It will also open its fifth retail store in the United Arab Emirates before the end of 2025.
The company recently launched its online store in Saudi Arabia, marking a major expansion of its presence in the Middle East.
Apple AI costs are growing. Image: ChatGPT/Cult of Mac
Apple has an AI problem, and it’s hoping to solve it in the traditional manner: by pouring money on it.
In a conference call with investors Thursday, Apple CEO Tim Cook acknowledged that the company’s costs for developing artificial intelligence technology continue to grow. He also mentioned that the company is not just open to acquiring companies with AI expertise — it’s already actively doing so.
Nevertheless, the AI-enhanced version of Siri won’t arrive before 2026.
Tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States will cost Apple $1.1 billion in the current quarter, according to an estimate from Apple CEO Tim Cook on Thursday.
If the prediction proves accurate, the total cost to Apple from these new import taxes will come close to $2 billion … and that number’s growing.
Apple had another record-breaking financial quarter Image: ChatGPT/Cult of Mac
Apple’s just-revealed spring quarter financial results feature revenue and profits that jumped double digits. The Mac-maker even set another record — it never before took in so much during any previous April-through-June quarter.
And in a call with financial analysts after the announcement, Cook was able to brag that total iPhone shipments passed the 3 billion mark last quarter, and shared plenty of positive news about demand in China.
Apple supports the new federal initiative to revamp digital healthcare. Photo: MattCC716/Flickr
Apple committed to a major White House initiative aimed at revolutionizing how Americans access and manage their healthcare data. The federal government partnered with more than 60 technology and healthcare companies in an ambitious effort to create a “smarter, more secure and more personalized healthcare experience,” the Centers for Medicare & Medicaid Services (CMS) said Wednesday during a White House “Make Health Tech Great Again” event.
The Health Technology Ecosystem plan looks like one of the most significant federal pushes to modernize U.S. healthcare infrastructure in decades. Alongside Apple, major participants include Amazon, Google, OpenAI and Anthropic, signaling broad industry support. Apple will develop apps for the plan’s “Kill the Clipboard” initiative.
And as expected, the prospect of government and major corporations handling healthcare data raises privacy concerns for patients.
Dropbox Passwords users, it's time to abandon ship. Photo: Dropbox
Dropbox will shut down its password manager, Dropbox Passwords, in late October. However, it will begin winding down support well before then.
Dropbox says it is doing this to focus on its core product: cloud storage service. To reduce inconvenience to its users, the company will discontinue the service in a phased manner.
It seems a bit surprising, but analysts think Apple is about to deliver some positive financial news. AI image: Google Gemini/Cult of Mac
When Apple reveals the financial details of the spring 2025 quarter, Wall Street analysts expect solid, if not spectacular, growth from the Mac maker.
It’s not what some analysts feared would happen earlier this year, especially after a warning from Apple CEO Tim Cook in the spring that tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States would cost the company about a billion dollars during the April-through-June quarter.
Fans in more than 100 countries and regions can watch every match of the Leagues Cup 2025 tournament via MLS Season Pass on Apple TV. Photo: Apple
Apple TV’s MLS Season Pass will once again serve as the exclusive global streaming destination for the Leagues Cup, North America’s premier cross-league soccer tournament that kicked off Tuesday and runs through August.
The monthlong competition brings together clubs from Major League Soccer and Mexico’s Liga MX in what organizers call the first in-season club tournament across all men’s professional sports in North America.
Trump tariffs could push up the cost of the next iPhones. Image: Cult of Mac
Tariffs U.S. President Donald Trump placed on China imports will push up the price of three iPhone 17 series models, according to an industry analyst. A $50 hike is predicted.
What do you think about these alleged iPhone 17 Pro colors? Photo: Sonny Dickson
Leaked iPhone 17 dummy units give us a look at the lineup’s potential color palette. If accurate, Apple will supposedly offer the iPhone 17 Pro lineup in a bold orange color this year.
The iPhone 17 Air and base iPhone 17 will seemingly come in more muted shades.
Apple loses is fourth AI expert in only a few weeks. Photo: Meta
Apple faces big challenges in its artificial intelligence efforts as another key researcher leaves the company to join Meta’s ambitious superintelligence project, according to a new report Tuesday. The departure marks the fourth AI expert to leave Apple’s foundation models team in just one month, raising questions about the future of Apple Intelligence and the company’s AI strategy.
iOS 18.6 is here! And so are macOS Sequoia 15.6 plus more. Image: Cult of Mac
Apple introduced iOS 18.6 and macOS Sequoia 15.6 on Tuesday with the goal of clearing out bugs. iPadOS 18.6, watchOS 11.6, tvOS 18.6 and visionOS 2.6 are also available.
While these patches are about fixing problems rather than adding features, they are still very much worth installing.
iOS 26 treats political fundraising texts like any other messages from unknown senders. Image: Cult of Mac
An iOS 26 anti-spam feature intended to protect iPhone users from junk texts is causing a furor among politicians. They point out that political fundraising texts automatically go into a folder where the user might not see them.
“That change has profound implications for our ability to fundraise, mobilize voters, and run digital campaigns,” reads a memo sent by the National Republican Senatorial Committee.
The Apple Manufacturing Academy in Detroit will offer free programming to train and support American businesses, innovators, and manufacturers. It opens August 19. Photo: Apple
Apple launches its new Manufacturing Academy in Detroit on August 19, offering free training programs designed to help American businesses adopt advanced manufacturing techniques, the iPhone giant said Tuesday.
“Apple works with suppliers in all 50 states because we know advanced manufacturing is vital to American innovation and leadership,” said Sabih Khan, Apple’s chief operating officer. “With this new programming, we’re thrilled to help even more businesses implement smart manufacturing so they can unlock amazing opportunities for their companies and our country.”
Did someone just spot an iPhone 17 Pro test unit? Concept: Ed Hardy/Cult of Mac
An alleged iPhone 17 Pro prototype may have just made its first real-world appearance. Blurry images shared online show what looks like a masked iPhone — one that closely matches the design rumors for the iPhone 17 Pro.
While the authenticity is hard to verify, the timing and details point to this possibly being a late prototype unit.