The cost of the components needed to produce the iPhone 18 Pro Max will rise up to 80%, according to a new cost analysis by a market research firm. The sharp increase results from the global shortage in memory chips that’s been in headlines so often recently.
A huge jump in Apple’s bill of materials raises questions about how much of these additional costs Apple will pass on to buyers. It potentially could push up the cost of the iPhone 18 Pro Max by as much as $300.