Less than a month after its initial announcement, ChatGPT has started rolling out ads for users on its free and Go tiers. For now, the ads will only appear for 18+ users in the US.
With this move, ChatGPT becomes the first major AI chatbot to introduce advertising.
Claude instead of Gemini for Siri? That almost happened. AI Image: ChatGPT
Apple might be slow to jump on the AI bandwagon, but internally, the company “runs on Anthropic at this point.” Apparently, the company was also ready to rebuild Siri around Claude, but the deal fell through at the last moment.
“Anthropic is powering a lot of the stuff Apple’s doing internally in terms of product development and a lot of their internal tools,” revealed Bloomberg‘s Mark Gurman in the TBPN’s Technology’s daily show.
Using Google Gemini to juice Siri is a shocker! AI image: Midjourney/Cult of Mac
This week on the Cult of Mac podcast: It’s finally official — Siri is getting a long-awaited AI brain transplant, courtesy of Google Gemini.
We discuss the pros and cons of the deal, but more importantly, we express our sincere hope that Siri will actually work in the future.
Also on the Cult of Mac podcast:
The soon-to-launch Apple Creator Studio software bundle seems like an unbelievable deal — especially if you’re a student or teacher.
OpenAI’s first piece of Jony Ive-designed hardware sounds like a legit head-scratcher. Can it really compete with AirPods? It’s anybody’s guess, but we’re not big fans of betting against the former Apple design god. Lots of unanswered questions remain, but hey, at least now we know what an egg stone is!
And finally, Griffin wraps up the show with a hands-on demo of a 3D-printed mockup of the rumored folding iPhone. If the leaked specs prove true, this device is going to be a strange one. We’ve got plenty of questions (and not a few concerns).
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video stream, embedded below.
OpenAI reportedly plans to manufacture a ChatGPT-powered AirPods rival. AI image: ChatGPT/Cult of Mac
OpenAI’s first consumer hardware device could be an AirPods replacement. The AI-powered earbuds, internally called “Sweetpea,” is reportedly the priority focus for former Apple design chief Jony Ive’s team.
OpenAI’s earbuds could debut as early as September, with the company estimating shipments to reach 40 million to 50 million units in the first year.
ChatGPT Atlas and other AI-enhanced web browsers might eat Safari's lunch. AI image: Midjourney/Cult of Mac
Going hands-on with the new ChatGPT Atlas browser for Mac makes it crystal clear that Safari risks becoming irrelevant. Our browsing habits are evolving fast, and Apple’s browser just isn’t keeping up
For years, Safari has been my go-to browser on the Mac due to its speed and power efficiency. But with Apple falling behind in the artificial intelligence wars, and a new breed of AI-boosted browsers coming on strong, that could change. I went hands-on with ChatGPT Atlas to see what the future of internet browsing looks like.
The team behind Shortcuts will now work on the ChatGPT app. Photo: OpenAI
ChatGPT maker OpenAI has acquired Software Applications Inc., a company founded by former Apple employees who worked on Workflow, the software Apple acquired in 2017 and renamed “Shortcuts.”
At Software Applications, the team has been hard at work on Sky, an AI-powered assistant that can perform actions across any app on your Mac. The acquisition should give OpenAI a leg up when it comes to integrating ChatGPT into Macs.
The new ChatGPT Atlas app for Mac puts AI right in your web browser. Image: OpenAI
OpenAI released its ChatGPT Atlas browser for Mac on Tuesday, making it easy to use the AI chatbot wherever you go online. When using the free browser to visit a website, you can tap into ChatGPT’s knowledge to provide more information about whatever’s on the page.
For example, after searching for a top Airbnb listing in a certain locale, you could ask ChatGPT for best hikes in the area or tell the chatbot to assemble an itinerary for a three-day trip — right within the browser. An agent mode, available to paid ChatGPT users, can go even further.
However, while OpenAI says it built in safeguards to mitigate the dangers of allowing an AI to act for you on logged-in websites, the company admits that using agent mode carries risks. And there’s still the common AI problem of hallucinations.
Things are getting weird in AI land. Image: Cult of Mac
This week on Cult of Mac’s podcast: After OpenAI’s Sora app races to the top of the App Store charts, it’s time to consider how fantastic and terrifying it really is.
The iPhone-only app produces startlingly photorealistic videos of wacky things like Pikachu as a World War II soldier and iJustine wrestling an elephant. Will we ever be able to believe our eyes again?
Also on The CultCast:
Former Apple design chief Jony Ive and his new BFFs at OpenAI reportedly run into some serious problems as they work to create an AI device to take on the iPhone.
iOS 26 lets you screen iPhone calls even more efficiently than before. Griffin shows us how it the upgraded features work.
A switcher lands a great deal on a MacBook Air, then goes all in on the Apple ecosystem. Talk about the halo effect!
And finally, the latest iOS 26.1 beta brings some interesting new features — Griffin tells us all about them.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.
The AI companion from OpenAI might look something like this concept. AI concept: ChatGPT
OpenAI’s efforts to create and sell an “AI companion” device reportedly have serious obstacles to overcome. These are existential, including how the company can find enough computing resources to enable the artificial intelligence devices to function.
That’s good news for Apple, as there have been predictions that products designed specifically for AI might someday take the place of the iPhone and other smartphones.
The Sora app uses AI to generate fun, very realistic videos from user prompts. Screenshot: OpenAI
OpenAI introduced the Sora iPhone app Tuesday, and by Friday, it had already hit the No. 1 spot on Apple’s Top Free Apps list. The secret of the new AI video app’s appeal? It’s a lot of fun, letting users create hilarious short videos with a simple text description.
Watch some of the hilarious (and amazing) videos people have already created, there go make your own.
Elon Musk and Tim Cook appear headed for court. Image: ChatGPT
Elon Musk’s xAI filed a lawsuit on Monday against Apple and OpenAI claiming they’re conspiring to stifle competition in artificial intelligence apps.
This comes two weeks after Musk took to social media to complain that the No. 1 Top Free App in the iPhone App Store at the time was OpenAI’s ChatGPT, not the Grok app from xAI, an AI startup that the billionaire owns.
Siri might be powered by Anthropic Claude or OpenAI ChatGPT. Image: Cult of Mac
Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.
But this is only a possibility — no decision has been made.
A lawsuit forced OpenAI to take down public details related to its acquisition of Jony Ive's company io. Photo: OpenAI
OpenAI and Jony Ive’s io have removed all public details about the latter’s acquisition. The much-hyped video announcing the acquisition is also no longer live on YouTube. Contrary to rumors, this is not due to the deal between the two companies falling apart.
The issue stems from a trademark dispute over the name “io” used by Ive’s firm.
This image appeared above the project announcement on OpenAI.com Photo: OpenAI
Former Apple design chief Jony Ive and OpenAI CEO Sam Altman posted a video and statement Wednesday teasing a mysterious AI hardware prototype that will apparently come within a year as OpenAI buys io, Ivy’s fledgling device company, for nearly $6.5 billion in an all-stock deal.
“Jony recently gave me one of the prototypes of the device for the first time to take home, and I’ve been able to live with it,” Altman says in the video. “And I think it is the coolest piece of technology that the world will have ever seen.”
Trouble is, their video and statement are more like love-fests to each other and the San Francisco Bay Area than they are sources of information about what to expect from actual products — as in what earlier reports called “the iPhone of artificial intelligence.”
If money permits, OpenAI would buy Chrome from Google. Photo/Graphics: OpenAI/Google/CultOfMac
If the U.S. federal judge orders Google to sell Chrome, OpenAI would be willing to buy it. Nick Turley, the head of ChatGPT at OpenAI, revealed this during his testimony in the ongoing Google antitrust trial.
When asked if OpenAI would buy Chrome, he replied, “Yes, we would, and so would many other parties.”
Tim Cook spoke recently at Apple Park during the "It's Glowtime" event. Photo: Apple
Apple CEO Tim Cook revealed details about the company’s approach to artificial intelligence and defended its Vision Pro headset in an extensive interview Wednesday. In a now-familiar refrain, he discussed the company’s strategic entry into generative AI while addressing criticisms about Apple’s seemingly delayed response to the AI boom.
“We never talked about charging for it,” Cook said of Apple Intelligence. “We view it sort of like multitouch, which enabled the smartphone revolution and the modern tablet.”
Apple Intelligence is a powerful LLM that runs both in the cloud and on-device. Image: Apple
Contrary to popular opinion, Apple appears to be ahead in AI — and in some cases seems far in front of the competition. The revelation comes from an Apple white paper that hasn’t gotten much attention, but should.
A white paper on Apple’s Foundation Model, the company’s homegrown LLM (large-language model) that powers Apple Intelligence, reveals two important facts: it’s the safest in design and highly competitive with both Meta’s Llama and OpenAI’s GPT-4. This seems to debunk a big myth about Apple’s AI efforts: that the company’s privacy-first philosophy would hold it back.
The Apple Foundation Model is just as capable in tests of writing and summarization compared to the top LLMs by OpenAI, Meta, Mistral AI and others. And thanks to Apple’s strict guidelines for expunging harmful content, human-evaluated tests repeatedly rank its foundation model as the safest above all the rest — by a wide margin.
It looks like Apple Intelligence could be off to a good start.
Future AirPods might come with cameras on board. Image: Cult of Mac
This week on Cult of Mac’s podcast: AirPods … with cameras?!? The latest AirPods rumor sounds a little nuts, but Apple wowed us with weird features before. Plus, we discuss the latest on the Vision Pro — and how Apple might cut costs to produce a cheaper “Vision Air” headset.
Also on The CultCast:
ChatGPT integration on iPhones, Macs and iPads aside, Apple reportedly got something big out of its OpenAI partnership.
Griffin shines a light on a little trick everybody with an iPad Magic Keyboard needs to know.
A doctor says the Apple Watch can detect one of the leading causes of fatal heart attacks.
We discuss some of the weirdest Apple products that never made it to reality. The prototypes look wild!
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
After talks broke down, it looks like Meta's AI won't come to iOS 18. Photo/Graphics: Meta, Apple, Rajesh Pandey/CultofMac
In a move bound to raise eyebrows, Apple and Meta Platforms reportedly discussed integrating Meta’s generative AI model into Apple Intelligence. Besides Meta, AI startups Perplexity and Anthropic also reportedly talked with Apple about integrating their offerings into Apple Intelligence.
Update: The initial report of a possible partnership to bring Meta’s Llama large language model to Apple Intelligence made it sound like talks were ongoing. However, a new story published Monday said Apple rejected Meta’s LLM “months ago.”
Apple and OpenAI's ChatGPT integration in iOS 18 is about more than money. Photo: Apple
Apple is not paying OpenAI for ChatGPT access in iOS 18, according to a new report. Neither is OpenAI paying Apple for the privilege of integrating its chatbot into millions of iPhones later this year.
A news story sheds light on the high-profile arrangement between the two companies — and details how it is more than about money.
How safe is your iPhone on Apple Intelligence? Image: Apple
After Cupertino confirmed rumors that it would integrate ChatGPT into iOS 18, iPadOS 18 and macOS Sequoia as part of its Apple Intelligence framework, Elon Musk threatened to ban iPhones and other Apple devices from his company’s offices over security concerns.
“If Apple integrates OpenAI at the OS level, then Apple devices will be banned at my companies,” Musk — who runs Tesla, X and SpaceX, among other things — said on the platform formerly known as Twitter. “That is an unacceptable security violation.”
Apple users could be able to skip the new AI features coming to iPhone and Mac. Image: Ed Hardy/Cult of Mac
Apple will add an AI chatbot powered by OpenAI to iPhone and Mac, according to an unconfirmed report. But users of these devices won’t be forced to use it.
And that goes for more than the chatbot. Apparently, Apple will give users the option to pass on all the upcoming artificial intelligence features. The company plans to showcase its big AI push at its Worldwide Developers Conference next week.
When will Siri get that long-overdue brain transplant? Image: Cult of Mac
This week on Cult of Mac’s podcast: With the many AI-powered features reportedly coming in iOS 18, a Siri revamp sounds possible — and promising! We talk about OpenAI’s startlingly good GPT-4o demos and wonder if Siri will ever amaze us like that.
Also on The CultCast:
Who will be Apple’s next CEO? Cupertino reportedly has a couple familiar faces on its short list.
New features in iOS 17.5 are … OK. However, some of the accessibility features coming later this year — including Vision Pro-style eye tracking for iPhone — look pretty incredible.
Those rumors of future folding iPhones just won’t stop.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
The new OpenAI GPT-4o AI-powered chatbot might be part of iOS 18 and macOS 15. Image: OpenAI
OpenAI’s GPT-4o, a new version of the company’s artificial intelligence chatbot, is a significant step forward from its predecessors. Demonstrations show the AI interacting with users in ways that seem startlingly human.
Unconfirmed reports indicate Apple and OpenAI are negotiating a deal that would build some version of GPT into iOS and macOS.
Apple takes a different approach to AI from many of its competitors. Photo: Ste Smith/Cult of Mac
As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?
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In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.
But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.