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Read Cult of Mac’s latest posts on OpenAI:

OpenAI struggles to create its iPhone killer

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OpenAI companion AI
The AI companion from OpenAI might look something like this concept.
AI concept: ChatGPT

OpenAI’s efforts to create and sell an “AI companion” device reportedly have serious obstacles to overcome. These are existential, including how the company can find enough computing resources to enable the artificial intelligence devices to function.

That’s good news for Apple, as there have been predictions that products designed specifically for AI might someday take the place of the iPhone and other smartphones.

Sora rockets to No. 1 on App Store: What Apple users love about OpenAI’s new AI video app

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Sora app
The Sora app uses AI to generate fun, very realistic videos from user prompts.
Screenshot: OpenAI

OpenAI introduced the Sora iPhone app Tuesday, and by Friday, it had already hit the No. 1 spot on Apple’s Top Free Apps list. The secret of the new AI video app’s appeal? It’s a lot of fun, letting users create hilarious short videos with a simple text description.

Watch some of the hilarious (and amazing) videos people have already created, there go make your own.

Elon Musk sues Apple and OpenAI over ‘unfair competition’

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Elon Musk vs. Tim Cook
Elon Musk and Tim Cook appear headed for court.
Image: ChatGPT

Elon Musk’s xAI filed a lawsuit on Monday against Apple and OpenAI claiming they’re conspiring to stifle competition in artificial intelligence apps.

This comes two weeks after Musk took to social media to complain that the No. 1 Top Free App in the iPhone App Store at the time was OpenAI’s ChatGPT, not the Grok app from xAI, an AI startup that the billionaire owns.

Apple might rely on AI rivals to make Siri smarter

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Apple may rely on rivals to make Siri smarter
Siri might be powered by Anthropic Claude or OpenAI ChatGPT.
Image: Cult of Mac

Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.

But this is only a possibility — no decision has been made.

No, blockbuster deal between OpenAI and Jony Ive didn’t collapse

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OpenAI buys io
A lawsuit forced OpenAI to take down public details related to its acquisition of Jony Ive's company io.
Photo: OpenAI

OpenAI and Jony Ive’s io have removed all public details about the latter’s acquisition. The much-hyped video announcing the acquisition is also no longer live on YouTube. Contrary to rumors, this is not due to the deal between the two companies falling apart.

The issue stems from a trademark dispute over the name “io” used by Ive’s firm.

Jony Ive, Sam Altman tease mysterious prototype as OpenAI buys io

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OpenAI buys io
This image appeared above the project announcement on OpenAI.com
Photo: OpenAI

Former Apple design chief Jony Ive and OpenAI CEO Sam Altman posted a video and statement Wednesday teasing a mysterious AI hardware prototype that will apparently come within a year as OpenAI buys io, Ivy’s fledgling device company, for nearly $6.5 billion in an all-stock deal.

“Jony recently gave me one of the prototypes of the device for the first time to take home, and I’ve been able to live with it,” Altman says in the video. “And I think it is the coolest piece of technology that the world will have ever seen.”

Trouble is, their video and statement are more like love-fests to each other and the San Francisco Bay Area than they are sources of information about what to expect from actual products — as in what earlier reports called “the iPhone of artificial intelligence.”

ChatGPT-maker OpenAI ready to buy Chrome from Google

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OpenAI willing to buy Chrome
If money permits, OpenAI would buy Chrome from Google.
Photo/Graphics: OpenAI/Google/CultOfMac

If the U.S. federal judge orders Google to sell Chrome, OpenAI would be willing to buy it. Nick Turley, the head of ChatGPT at OpenAI, revealed this during his testimony in the ongoing Google antitrust trial.

When asked if OpenAI would buy Chrome, he replied, “Yes, we would, and so would many other parties.”

Tim Cook opens up about Apple’s AI strategy and Vision Pro’s future

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Tim Cook on Apple Intelligence
Tim Cook spoke recently at Apple Park during the "It's Glowtime" event.
Photo: Apple

Apple CEO Tim Cook revealed details about the company’s approach to artificial intelligence and defended its Vision Pro headset in an extensive interview Wednesday. In a now-familiar refrain, he discussed the company’s strategic entry into generative AI while addressing criticisms about Apple’s seemingly delayed response to the AI boom.

“We never talked about charging for it,” Cook said of Apple Intelligence. “We view it sort of like multitouch, which enabled the smartphone revolution and the modern tablet.”

Apple shows why it’s ahead in AI, not behind

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Animation showing Apple Intelligence on iPhone
Apple Intelligence is a powerful LLM that runs both in the cloud and on-device.
Image: Apple

Contrary to popular opinion, Apple appears to be ahead in AI — and in some cases seems far in front of the competition. The revelation comes from an Apple white paper that hasn’t gotten much attention, but should.

A white paper on Apple’s Foundation Model, the company’s homegrown LLM (large-language model) that powers Apple Intelligence, reveals two important facts: it’s the safest in design and highly competitive with both Meta’s Llama and OpenAI’s GPT-4. This seems to debunk a big myth about Apple’s AI efforts: that the company’s privacy-first philosophy would hold it back.

The Apple Foundation Model is just as capable in tests of writing and summarization compared to the top LLMs by OpenAI, Meta, Mistral AI and others. And thanks to Apple’s strict guidelines for expunging harmful content, human-evaluated tests repeatedly rank its foundation model as the safest above all the rest — by a wide margin.

It looks like Apple Intelligence could be off to a good start.

A weird AirPods rumor and more on the ‘Vision Air’ [The CultCast]

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AirPods Pro product shot with The CultCast podcast logo and
Future AirPods might come with cameras on board.
Image: Cult of Mac

This week on Cult of Mac’s podcast: AirPods … with cameras?!? The latest AirPods rumor sounds a little nuts, but Apple wowed us with weird features before. Plus, we discuss the latest on the Vision Pro — and how Apple might cut costs to produce a cheaper “Vision Air” headset.

Also on The CultCast:

  • ChatGPT integration on iPhones, Macs and iPads aside, Apple reportedly got something big out of its OpenAI partnership.
  • Griffin shines a light on a little trick everybody with an iPad Magic Keyboard needs to know.
  • A doctor says the Apple Watch can detect one of the leading causes of fatal heart attacks.
  • We discuss some of the weirdest Apple products that never made it to reality. The prototypes look wild!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple and Meta reportedly discussed AI partnership for Apple Intelligence [Updated]

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Meta AI logo with iOS 18 logo
After talks broke down, it looks like Meta's AI won't come to iOS 18.
Photo/Graphics: Meta, Apple, Rajesh Pandey/CultofMac

In a move bound to raise eyebrows, Apple and Meta Platforms reportedly discussed integrating Meta’s generative AI model into Apple Intelligence. Besides Meta, AI startups Perplexity and Anthropic also reportedly talked with Apple about integrating their offerings into Apple Intelligence.

Update: The initial report of a possible partnership to bring Meta’s Llama large language model to Apple Intelligence made it sound like talks were ongoing. However, a new story published Monday said Apple rejected Meta’s LLM “months ago.”

Apple won’t pay OpenAI to add ChatGPT to iOS 18

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An iPhone screen showing an iOS 18 popup that says
Apple and OpenAI's ChatGPT integration in iOS 18 is about more than money.
Photo: Apple

Apple is not paying OpenAI for ChatGPT access in iOS 18, according to a new report. Neither is OpenAI paying Apple for the privilege of integrating its chatbot into millions of iPhones later this year.

A news story sheds light on the high-profile arrangement between the two companies — and details how it is more than about money.

Elon Musk threatens to ban iPhones from his companies over Apple’s OpenAI deal

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An illustration of an iPhone tapping into Apple Intelligence, used to illustrate concerns that prompted Elon Musk to threaten an iPhone ban at his companies.
How safe is your iPhone on Apple Intelligence?
Image: Apple

After Cupertino confirmed rumors that it would integrate ChatGPT into iOS 18, iPadOS 18 and macOS Sequoia as part of its Apple Intelligence framework, Elon Musk threatened to ban iPhones and other Apple devices from his company’s offices over security concerns.

“If Apple integrates OpenAI at the OS level, then Apple devices will be banned at my companies,” Musk — who runs Tesla, X and SpaceX, among other things — said on the platform formerly known as Twitter. “That is an unacceptable security violation.”

Nervous iPhone users won’t have to use Apple’s new AI features

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No Apple AI
Apple users could be able to skip the new AI features coming to iPhone and Mac.
Image: Ed Hardy/Cult of Mac

Apple will add an AI chatbot powered by OpenAI to iPhone and Mac, according to an unconfirmed report. But users of these devices won’t be forced to use it.

And that goes for more than the chatbot. Apparently, Apple will give users the option to pass on all the upcoming artificial intelligence features. The company plans to showcase its big AI push at its Worldwide Developers Conference next week.

Siri’s ready for an AI upgrade [The CultCast]

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An image of the Siri logo with the words
When will Siri get that long-overdue brain transplant?
Image: Cult of Mac

This week on Cult of Mac’s podcast: With the many AI-powered features reportedly coming in iOS 18, a Siri revamp sounds possible — and promising! We talk about OpenAI’s startlingly good GPT-4o demos and wonder if Siri will ever amaze us like that.

Also on The CultCast:

  • Who will be Apple’s next CEO? Cupertino reportedly has a couple familiar faces on its short list.
  • New features in iOS 17.5 are … OK. However, some of the accessibility features coming later this year — including Vision Pro-style eye tracking for iPhone — look pretty incredible.
  • Those rumors of future folding iPhones just won’t stop.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

OpenAI’s amazing GPT-4o could be the next Siri

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OpenAI GPT-4o
The new OpenAI GPT-4o AI-powered chatbot might be part of iOS 18 and macOS 15.
Image: OpenAI

OpenAI’s GPT-4o, a new version of the company’s artificial intelligence chatbot, is a significant step forward from its predecessors. Demonstrations show the AI interacting with users in ways that seem startlingly human.

Unconfirmed reports indicate Apple and OpenAI are negotiating a deal that would build some version of GPT into iOS and macOS.

How does Apple use AI and machine learning?

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Siri on an iPhone
Apple takes a different approach to AI from many of its competitors.
Photo: Ste Smith/Cult of Mac

As artificial intelligence and machine learning become mainstream in business, large tech firms like Amazon and Facebook look to introduce AI features that transform the way we engage online through predictive purchase models and other algorithmic means. But how does Apple use AI?

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In contrast to competitors’ high-profile activities, Apple lays low on the AI revolution. In fact, the company scarcely mentioned AI at all until recently. You’d be forgiven for thinking Cupertino might not even be involved in the buzziest tech around.

But it definitely is. Apple’s business teams are cooking up many AI and ML opportunities. Still, Apple takes on AI challenges from a different angle with a more intuitive approach. Let’s look behind the scenes at the world’s largest tech company to see how tomorrow’s ideas are shaping today’s products.

Best and worst of 2023: The CultCast’s year-end wrap

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Best and worst of 2023: The CultCast episode 627 year-end wrap.
Let's go out with a bang, shall we?
Image: Cult of Mac

This week on Cult of Mac’s podcast: Since Apple and the rest of the civilized world is taking a holiday break, we’re spending the majority of the show on our final picks for the best and worst of 2023.

Also on The CultCast:

  • The U.S. ban on the import and sales of Apple Watch takes another weird twist.
  • Former Apple design chief Jony Ive lures another former colleague away from Cupertino. This time, the goal is to build AI hardware for OpenAI.
  • Amazon Prime Video’s plan to add commercials is a major bummer.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Opera for iOS adds AI browsing

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Now you have another option for using AI on your iPhone.
Now you have another option for using AI on your iPhone.
Photo: Opera

The Opera browser for iOS now features an artificially intelligent assistant created in collaboration with OpenAI. Opera calls it Aria, and says it “offers you a cutting-edge generative AI service for free.”

Similarly to other such tools, Opera integrated its AI into the browser and makes it free to use once you opt in.

Want to torture telemarketers? Sic an AI phone bot on ’em.

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The phone bot talks to telemarketers so humans don't have to.
The phone bot talks to telemarketers so humans don't have to.
Photo: Mart [email protected]

People don’t answer the phone as much they used to, especially because they can usually see who’s calling. But if you have a history of hating telemarketers’ tenacious harassment, now you can get some payback.

A new report points out you can hire a phone bot that uses artificial intelligence and voice cloning to keep those unwanted callers tied up until they give up and hang up.