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Apple Watch Series 11 hits record-low $299: Save $100 on latest smartwatch

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Marketing image of Apple Watches with the words
Apple Watch Series 11 comes in a range of colors and combos, but not everything's on sale ... yet.
Image: Cult of Mac

A smartwatch can help you get in shape for the summer, and a hot deal on Apple Watch Series 11 drops the cost to only $299 for the smaller 42mm size. That’s a $100 discount off Apple’s MSRP — a whopping 25% off!

The same $100 discount applies to the 46mm size, too, lowering it to only $329.

Here come fun new April Activity challenges on Apple Watch

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April Apple Watch Activity challenges
The award for completing the Earth Day challenge looks like this.
Photo: Apple

Apple will bring two limited-edition Activity challenges to Apple Watch this month, giving users a reason to get moving in the final stretch of April, the iPhone giant said. The occasions are Earth Day on Wednesday, April 22, and International Dance Day on Wednesday, April 29.

Apple-Amazon deal keeps iPhone and Apple Watch satellite features alive

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Apple-Amazon deal keeps satellite features going
As Amazon acquires Globalstar, the Amazon Leo network will meet Apple's satellite needs.
Photo: Amazon

Apple secured a new agreement with Amazon ensuring the satellite features millions of iPhone and Apple Watch users depend on — including Emergency SOS — continue to work, even as the company that currently powers them is set to be acquired, the companies said Tuesday.

“This ensures our users will continue to have access to the vital satellite features they have come to rely on, including Emergency SOS, Messages, Find My, and Roadside Assistance via satellite, so they can stay safe and connected while off the grid,” said Greg Joswiak, Apple’s senior vice president of worldwide product marketing, in an Amazon press release Tuesday.

More carmakers race to adopt iPhone car keys [Updated: Lexus is in!]

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automakers adopt iPhone car keys
Apple wants to make your iPhone into your car key, if it can keep getting automakers to cooperate.
Photo: Apple/Cult of Mac

Update: And just like that, now Lexus enters the fray. Reports indicate the Toyota-owned luxury brand will add support for iPhone car keys in the coming months, according to references found in Apple’s backend code. It joins many others.

From a single BMW model in 2020 to dozens of brands today, Apple Wallet’s digital car key keeps gaining momentum. Could it soon become as standard as a seat belt? It looks to be headed that way, at least — and for good reason. 

Because dogs and cats can’t wear Apple Watches: New pet trackers trounce AirTag

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Tractive pet trackers
The new cat tracker is small enough to (probably) not bother your cat.
Photo: Tractive

An AirTag with the proper collar can tell you where your cat or dog is. Tractive’s new Cat 6 Mini and Dog 6 XL devices can do that, too, but they also can tell you whether your pet is stressed, scratching themselves too much or breathing differently than usual, the company said Wednesday.

Your dog or cat can’t wear an Apple Watch. These collar-based trackers seem to be the next best thing.

“Since Tractive’s founding, we’ve helped pet parents know where their pets are,” said Michael Hurnaus, CEO and founder of Tractive, in a press release. “Now we’re helping them understand how their pets are doing. ”

The most important Apple announcement every year, from 1976 to 2026

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Graphic showing Apple products from 1976 to 2026
It’s a big birthday for the fruit company.
Image: Apple/D. Griffin Jones/Cult of Mac

Apple 50 Years graphicAs Apple turns 50, it’s worth looking back on the company’s greatest accomplishments and lowest moments through history. If you don’t have time for David Pogue’s 600-page epic, Apple: The First 50 Years, maybe you can spare eight minutes to relive the single biggest piece of Apple news every year. 

You can watch 50 years of Apple announcements compressed into a single video. Or, keep reading below for a quick rundown.

50 years of the most important Apple products

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AI-generated image of the colorful Apple logo, with streaks of colored light running through it.
Some of the most important products from Apple's first 50 years might surprise you.
Image: Midjourney/Cult of Mac

Apple 50 Years graphic Apple produced an amazing string of hit products over its 50 years, but to paraphrase Napoleon the pig: Some are more important than others.

Here are the most important products in Apple’s 50-year history. And no, this list is likely not what you were expecting. They’re not necessarily the biggest or the most well-known.

watchOS 26.4 fixes one of the Workout app’s biggest annoyances

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Image of Apple Watch with Workout app showing Outdoor Run in watchOS 26
Now you can tap the big workout type icon to start a workout, like god intended.
Photo: Apple

When it released watchOS 26.4 on Tuesday, Apple fixed an annoying recent addition to the Workout app. After you update, you can tap on the big fat workout type icon to start recording a workout quickly and easily.

It’s a small thing, but when you’re dealing with a screen the size of the Apple Watch — and especially when you’re outside in the bright sun, getting ready to jump into a workout — the bigger the tap target, the better.

How to take stunning selfies with the Apple Watch Camera Remote

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The Camera Remote app with raise your selfie game
The Camera Remote app will take your selfies to a whole new level.
Photo: Graham Bower/Cult of Mac

Everyone knows Apple Watch is an excellent health and fitness companion. But did you know it’s also handy for taking selfies? That’s thanks to Apple Watch’s best-kept secret: the Camera Remote app.

This indispensable Apple Watch app lets you use your iPhone’s best camera to take selfies. Using the app will elevate your selfie game, enabling you to take more flattering shots — with better compositions, more interesting poses and much, much more.

I use it all the time to take photos for Cult of Mac, and I’ve learned a few tricks along the way. So here’s my definitive guide to taking better selfies with Apple Watch.

Apple Watch hypertension alerts: How reliable are they?

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How reliable are Apple Watch Hypertension Notifications
Apple Watch Ultra 3 is one of the models featuring Hypertension Notifications.
Photo: Apple

For millions of Apple Watch owners, the Hypertension Notifications Feature available on recent models is a big leap in wearable health monitoring. It promises to alert users to potential high blood pressure before it leads to serious health problems. But how reliable are the alerts, and what should Apple users realistically expect?

I’ve had measurably high blood pressure for years. I wear Apple Watch 10, one of the models with hypertension alerts. And yet I’ve never seen one up close and personal. Apparently my meds are working!

Apple by the numbers: Key stats reveal the company’s astonishing scale

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AI-generated image of the Apple logo surrounded by black, as seen through a sci-fi-style tube of numbers
Apple's shocking numbers start with $143.8 billion in gross revenue.
AI image: Midjourney/Cult of Mac

“I am proud to say that we just had a quarter for the record books,” Apple CEO Tim Cook said during Thursday’s earnings call, before rattling off numbers that surprised Wall Street analysts — in a good way.
The highly successful quarter was also one for the stat geeks. Apple racked up several all-time highs during the quarter (technically Apple’s Q1 2026). From overall revenue (a new all-time high!) to customer satisfaction ratings (through the roof!), the numbers Apple put up during the 2026 holiday quarter will blow your mind.

Apple Watch Activity rings: What they mean and how to tweak them

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Take A Break From Your Apple Watch Rings
You can pause them without losing your streak.
Image: D. Griffin Jones/Cult of Mac

The Apple Watch doesn’t just count your steps — its three Activity rings track different levels of energy you burn throughout the day. And the perpetual challenge to “close your rings” provides a motivational push that gamifies fitness.

Apple’s smartwatch gives you a bunch of options for customizing your Activity rings (and for taking a break when you need it). You can set different goals for each ring for different days of the week to fit your workout schedule. When you want a rest day or if you fall ill, you can take up to a month-long break without losing your streak.

If you’re all-in on the fitness tracking, you can add widgets that show your rings on your Apple Watch face and widgets on your iPhone. Or, on the other hand, if you find it all a bit annoying, you can turn off all the notifications so they won’t bother you anymore.

Here’s everything you need to know about the Apple Watch’s Activity rings.

This guy fed years of Apple Watch health data to ChatGPT — with disastrous results

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Apple Health ChatGPT integration
You might want to reconsider handing your health data to an AI bot.
Photo: OpenAI

When Washington Post tech columnist Geoffrey A. Fowler gave ChatGPT access to a decade of his Apple Watch data, he expected useful insights. Instead, the AI delivered wildly inconsistent health assessments that left him questioning the readiness of AI-powered health tools.

Plug almost anything into this new 140W Qi2 charging station

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Pisen 140W Mega Charging Hub
It has magnetic wireless charging, USB-C and USB-A charging and AC outlet charging via good ol' plugs.
Photo: Pisen

The new Pisen Qi2 8-in-1 140W Mega Charging Hub — just launched on Amazon — offers Apple users a comprehensive desktop charging solution that combines wireless charging for iPhone and Apple Watch with high-power wired charging for MacBooks and iPads, the company said Thursday. 
It features not only a Qi2 MagSafe charging platform for recent iPhones, but a magnetic Apple Watch charger, USB ports and even power outlets for plugs. And you can get it not only in basic black, but in a surprising yellow!

Major data breach could expose Apple secrets

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Luxshare data breach
The alleged breach culled huge amounts of secret date, attackers claim.
Photo: Apple/Cult of Mac

A major ransomware attack on Luxshare, one of Apple’s most critical manufacturing partners, allegedly exposed over 1TB of confidential data from the iPhone giant and other tech behemoths. Stolen information in the Luxshare data breach includes product designs, engineering documents and employee information spanning from 2019 to 2025, according to a new report.

Today in Apple history: Letterpad gives us a preview of Apple Watch gaming

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Three images show Letterpad, one of the first Apple Watch games.
Letterpad was one of the first games we got to see on Apple Watch.
Photo: NimbleBit

January 21: Today in Apple history: Letterpad gives us a preview of Apple Watch gaming January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the smartwatch. Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of Letterpad, its simple, work-in-progress word game.
Suddenly, we get a peculiar desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.

What do the Apple Watch buttons do? Click, double-click and hold.

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What Do The Apple Watch Buttons Do?
The buttons on the Apple Watch switch apps, activate Apple Pay, open Siri and more.
Image: Apple/D. Griffin Jones/Cult of Mac

What do the buttons on the Apple Watch do? The Apple Watch borrows a lot from the iPhone, but the biggest difference between the two devices comes down to the way their buttons work. Each individual button does different things, depending on whether you click, double-click or hold them down.

Apple changed a lot of these features a few years ago with watchOS 10. The software update added a new Widgets view, reassigned Control Center to the side button, and changed what double-clicking the Digital Crown does. (For older devices, see our article about what Apple Watch buttons do in watchOS 9.)

Here’s a guide to the buttons on the Apple Watch.

This iMac-inspired Apple Watch concept brings back Cupertino’s iconic colors

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Retro concept art of an Apple Watch with an iMac G3 design
Apple fans are loving this juicy retro Apple Watch concept.
Image: SaffyCreatives

A cool, colorful Apple Watch concept that borrows the design language of the original iMac is drawing raves on Instagram.

The instantly recognizable design features translucent plastic in the bright shades of the nonconformist computers that saved Apple’s bacon in the late 1990s.

Breakthrough device could blaze path for Apple Watch blood glucose tracking

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preevnt isaac blood glucose device
Shown here with a charger, the PreEvnt Isaac device measures breath and can be worn on a necklace.
Photo: PreEvnt

Apple has spent years and millions of dollars trying to crack one of wearable technology’s biggest health challenges: noninvasive blood glucose monitoring for Apple Watch. Now, a promising new gadget at CES 2026 — the PreEvnt Isaac Non-Invasive Glucose Monitor — might offer a roadmap for how this long-awaited feature could finally arrive.

Why Apple Watch users stick with fitness goals longer than most

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Apple-Fitness-Plus-hero_big.jpg.large_2x (2)
Apple Fitness+ introduced new ways to stay active and motivated to kick off 2026, including a new lineup of workout programs, Artist Spotlight workouts and new guests in Time to Walk.
Photo: Apple

New research from the Apple Heart and Movement Study reveals that Apple Watch wearers tend to buck the trend of abandoned fitness goals, Apple said Friday.

Data shows Apple Watch users consistently maintain elevated exercise levels well past the notorious “Quitter’s Day” in mid-January. To build on that in 2026, Apple now offers more ways to keep Apple Watch users motivated so they can nail their New Year’s fitness resolutions.

New fitness app Reps & Sets 26 gets serious about strength training

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Screenshots showing Reps & Sets 26 strength training app on iPhone, iPad and Apple Watch.
Reps & Sets works on iPad, iPhone, and Apple Watch.

Reps & Sets 26 is a brand-new strength training app designed exclusively for iPhone, iPad and Apple Watch. It was developed by a long-time Cult of Mac contributor: me, Graham Bower.

Reps & Sets 26 isn’t just another generic cross-platform fitness app. I made it Apple-exclusive, to take full advantage of the latest OS 26 technologies like CloudKit, SwiftUI and HealthKit, to deliver a truly native experience. And right now, it’s a free download. Perfect timing for your New Year’s resolutions. Get Reps & Sets 26 now, and get ripped in 2026.

15 new products to expect from Apple in 2026

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Apple products due to launch in 2026
Apple has a busy 2026 in store. Which of these new and upgraded products can we expect?
AI image Google Gemini/Cult of Mac

With more than a dozen new Apple products in the pipeline, 2026 is shaping up to be a busy and important year for the company. Among a plethora of high-profile device launches, we should see the first folding iPhone next year

If all the rumors prove true, Apple’s 2026 product road map looks bold, exciting and ambitious. Check out all the new products Apple likely will launch in 2026.

How to set up Apple Watch — and tips for getting the most out of it

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Set Up Your New Apple Watch
Get your new Apple Watch up and running in no time!
Photo: Luke Chesser/Unsplash CC

How do you set up a new Apple Watch? Whether you got the surprisingly capable Apple Watch SE 3, the battery-boosted Apple Watch Series 11 or the rugged Apple Watch Ultra 3, you might be wondering how to get started. After all, the Watch is unlike any other Apple device, both in its dependence on an iPhone and in the way it works.

The good thing is, Apple has made it really, really easy to get things up and running. Let’s take a look.