Apple Watch Black Friday 2025 deals are live, featuring significant price drops on entry-level models and premium variations.
The best deal so far is the newest Apple Watch Series 11, which has dropped to its lowest price to date — just $349 (regularly $399). Another great buy is the entry-level Apple Watch SE 3, on sale from just $199 (save $50 or 20% off). This is a superb starter watch and perfect for kids (and you can use it to track the little darlings). And even the Apple Watch Ultra 3 is on sale (although not by much).
Plus, if you want to save even more, you might be able to grab a previous year’s model before the clearance sales in effect decimate the inventory forever.
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Best Black Friday Apple Watch deals 2025
Launched a decade ago, the Apple Watch has matured into a must-wear fitness and wellness device that just might save your life. With new models offering everything from high blood pressure alerts to built-in ECG, Apple Watch could potentially alert you to life-threatening conditions. And it offers many, many more features.
So far, three Apple Watch variations are on sale in these pre-Black Friday deals:
- Apple Watch Series 11: Lowest price yet
- Apple Watch SE 3: Down to just $199
- Apple Ultra 3: A modest $20 discount … so far!
- Sales on previous year’s models
Apple Watch Series 11: Lowest price yet
Photo: Apple
The latest Apple Watch Series 11 is Apple’s sleekest wearable yet, with a big, bright screen but a thin body. It boasts 24-hour battery life, a game-changer if you want to track your sleep. New health features like hypertension alerts might warn you of serious health problems.
For Black Friday 2025, Amazon is offering all-time low pricing across most of the Apple Watch Series 11 lineup. Most colors and band combinations are selling for $350 for the 42mm version, and from $379 and up for the larger 46mm model (all four case colors).
- 42mm Apple Watch Series 11: $349 (regularly $399)
- 46mm Apple Watch Series 11: $379,99 (regularly $429)
This $49 discount marks the lowest price yet for the new wearables, which launched in September during Apple’s “Awe Dropping” event.
The Series 11 GPS + Cellular models are also on sale for $50 off:
- 42mm Apple Watch Series 11 GPS + Cellular: $449.99 (regularly $499)
- 46mm Apple Watch Series 11 GPS + Cellular: $479 (regularly $529)
The slickest, thinnest Apple Watch to date. The latest model boosts battery life to up to 24 hours -- a game changer for tracking sleep. The Jet Black color is sick! Plus, its Ion-X glass screen is 2x more scratch-resistant than the previous version.
- Supports hypertension notifications, sleep score and Workout Buddy
- Aluminum case comes in space gray, jet black, rose gold and silver
- Same design as last year (but it's a good one)
Apple Watch SE 3: Down to just $199
Graphic: Apple
The Apple Watch SE 3 is Apple’s most affordable model, but it offers a surprising number of features previously reserved for higher-end models (see our hands-on review). This includes a powerful S10 chip, an always-on display, on-device Siri, fast charging and more. It’s a fantastic starter smartwatch and perfect for kids, who can be tracked with it.
Both the 40mm and larger 44mm Apple Watch SE are priced at all-time lows in the early Black Friday week deals.
- Apple Watch SE (40mm/GPS): $199.99 (regularly $249)
- Apple Watch SE (44mm/GPS): $229.99 (regularly $249)
Apple Watch SE 3 offers health, fitness, connectivity, and safety features running on the powerful S10 chip. The smartwatch boasts an Always-On display, the double tap and wrist flick gestures, on-device Siri and fast charging.
- Packed with pro-level features
- Most affordable Apple Watch
- Lacks blood oxygen sensor, ECG sensor
Apple Ultra 3: A modest $20 discount … so far!
The Apple Watch Ultra 3 is Apple’s most powerful — and its priciest — wearable. Unfortunately, at least at this point during Black Friday week 2025, it’s the model with the smallest discount.
Still, for some of us, Apple Watch Ultra is the ultimate day-to-day wearable. It’s designed for extreme athletes, but its rugged style looks undeniably more manly than the regular Apple Watch. Especially in the badass black titanium finish!
Its screen is a little bit bigger and better than the Apple Watch Ultra 2. And it adds satellite connectivity, which could save your bacon if you’re off the grid mountaineering or something. Its unique 3D-printed case is new as well, but you won’t notice that.
The latest version of Apple's rugged smartwatch adds faster 5G cellular connectivity as well as Emergency SOS via satellite.
- Longest battery life of any Apple Watch (up to 42 hours, up to 72 hours in Low Power mode).
- Slightly bigger screen than Apple Watch Ultra 2.
- Same (admittedly rugged) design as previous models.
Save even more on previous Apple Watch models
Every year, Apple Watch gets better. But last year’s models aren’t that much better than this year’s models. In fact, in recent years, even new models’ marquee features (like hypertension alerts) haven’t been exclusive to those devices.
That means this (rapidly disappearing) deals on previous-generation Apple Watch models are especially good deals. You get a great smartwatch, with nearly all the same features as the latest model, but at a steep discount.
Apple Watch Ultra 2: $200 off drops it to less than $600!
Photo: Apple
While we’re all waiting for a better Apple Watch Ultra 3 deal, Amazon is offering the previous year’s Apple Watch Ultra 2 at one of the best prices ever: just $600 in both the black and natural titanium cases.
The Ultra 2 is still a great high-end watch. It looks identical to the Ultra 3, and the upgrades are fairly minimal — a slightly better screen, longer battery and faster chip. (For more info, read our comparison: Apple Watch Ultra 3 vs. Ultra 2: Should you upgrade?)
- Apple Watch Ultra 2: $599 (previously $799) 🔥
Meet the ultimate sports and adventure watch. Apple Watch Ultra 2 offers advanced features for runners, cyclists, swimmers, hikers and divers. Plus, it just looks cool.
- Rugged titanium case
- Superbright Always-On Retina display
- Precision dual-frequency GPS
- Powerful health, safety, and connectivity features.
- Up to 36 hours of battery life for normal use and 72 hours in Low Power Mode.
- Expensive
Apple Watch Series 10: From $249 shipped
Photo: Apple
At this point, most of the Black Friday deals on Apple Watch Series 10 have disappeared from Amazon and other retailers. The recent clearance sales seem to have been quite effective. However, you can still find a couple at the rock-bottom prices below. And who knows? Maybe retailers will miraculously find more stock.
Apple Watch Series 10 is not much different from Apple Watch Series 11, so it’s a great buy at this price if you can still find it.
Or if you want to go upscale, you could grab this model:
- 46mm Apple Watch Series 10 (slate titanium case, GPS + Cellular) with matching Milanese Loop: $599 (regularly $799).
Apple Watch SE 2: From $249 shipped
Unlike the Apple Watch Ultra 2 and the Apple Watch Series 10, the Apple Watch SE 2 is actually a pretty noticeable downgrade from the latest model. However, if you just want a starter smartwatch, to test out the whole fitness tracker thing or slap on your kid’s wrist, grab one of these at a very steep discount while the last bits of inventory slip away.
The second-generation Apple Watch SE is an amazing value, with features to help you keep motivated and active, stay connected, and track your health with enhanced workout metrics. Plus, stay safe with Fall Detection and Crash Detection.
- Good budget smartwatch
- Includes all basic Apple Watch health features
- Missing advanced health sensors like sleep apnea
The second-generation Apple Watch SE is an amazing value, with features to help you keep motivated and active, stay connected, and track your health with enhanced workout metrics. Plus, stay safe with Fall Detection and Crash Detection.
- Good budget smartwatch
- Includes all basic Apple Watch health features
- Missing advanced health sensors like sleep apnea
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
