June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of Apple spots starring music industry legends.
The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band, The Beatles, has been locked in a legal battle with Cupertino for decades.
★★★★☆
The recently launched Brydge Max is a premium iPad keyboard case that takes on Apple’s Magic Keyboard head-to-head. Like its rival, the accessory uses a cantilever design to hold the tablet up so that it is seemingly floating over the keyboard, but Brydge’s product offers much wider viewing angles plus a gorgeous aluminum exterior.
I’m reviewing the version for 13-inch iPad models, and there’s another for 11-inch models. No matter the size, the case includes a backlit keyboard plus a trackpad.
Here are all the ways the brilliant Brydge Max 13.0 comes out ahead of the Apple Magic Keyboard, and a couple of ways it doesn’t.
June 12, 2005: Apple CEO Steve Jobs delivers a brilliant commencement speech to graduating students at Stanford University.
Packed with incredible insights, the motivational speech includes many memorable lines that capture the essence of Jobs’ incredible life — and provide a template for success through following your passions. And he does it all in less than 15 minutes.
Not everyone has a spacious home office, a purpose-built studio or a spare room to dedicate to a dream workstation. The Cult of Mac Setups archive is full of people working in bedrooms, studio apartments, shared living spaces, dorm-adjacent Manhattan rooms and any other constraint that life in a city tends to impose. But space limitation, it turns out, is one of the great engines of creative thinking in a setup. The best compact Mac setups, below, find ways to thrive in tight spaces.
Apple spent the majority of WWDC26’s opening keynote talking about Siri AI, Apple Intelligence upgrades, Liquid Glass refinements and performance enhancements. But iOS 27 packs much more than that. There are several smaller changes that Apple did not talk about onstage.
Here are some of the best hidden iOS 27 features you might have missed.
June 11, 2007: At Apple’s Worldwide Developers Conference, CEO Steve Jobs unveils Safari 3 for Windows, bringing the company’s web browser to PCs for the first time.
Apple pitches Safari as the world’s fastest and easiest-to-use web browser, capable of rendering web pages up to twice as fast as Internet Explorer and 1.6 times faster than Firefox.
“We think Windows users are going to be really impressed when they see how fast and intuitive web browsing can be with Safari,” Jobs says in a press release announcing the launch. “Hundreds of millions of Windows users already use iTunes, and we look forward to turning them on to Safari’s superior browsing experience too.”
Apple’s WWDC26 keynote brought a wave of updates to Apple Wallet well beyond cosmetic tweaks. From AI-assisted bill splitting to richer hotel stays, iOS 27 turns Wallet into a more capable everyday tool. Here’s what’s coming.
WWDC26 drew plenty of attention for the rebuilt Siri and the relatively substantial iOS 27 overhaul. But buried beneath those headlines lies Apple’s biggest push yet to turn the Home app into a genuinely capable smart home platform. iOS 27 and tvOS 27 updates make your home smarter, from AI-powered security cameras to a more reliable wireless backbone.
June 10, 1977: Apple Computer Inc. ships its first Apple II computer.
A hulking beige behemoth with 4KB of RAM (upgradeable to a whopping 48KB), the Apple II is the computer that will define Apple for a generation of fans. Retailing at $1,298, it cost the equivalent of a handful of MacBook Pros today — even though it seemed a total bargain at the time.
The Reframe and Extend tools Apple added to the Photos app in iOS 27, iPadOS 27 and macOS 27 are excellent examples of how AI can be used to improve our lives. With these AI-powered editing options, a picture that’s almost amazing can be noticeably improved.
Plus, they don’t have the drawbacks of artificial intelligence that make so many people uncomfortable.
Refinements to Apple’s divisive Liquid Glass user interface in iOS 27, iPadOS 27 and macOS 27 address many of the quirks that made some people despise the glossy new UI over the past year.
Apple straightforwardly addressed users’ concerns during Monday’s WWDC26 keynote. And Shubham Kedia, Apple’s human interface design director, said Apple updated “the foundations of how Liquid Glass is built” for this year’s new operating systems.
“Last year, we introduced our most ambitious cross-platform design update ever with Liquid Glass, which made apps and experiences even more expressive and delightful,” said Kedia. “Like with all major design updates, there’s a natural process where we take a bold leap forward and then we continue to iterate.”
Will the changes to Liquid Glass satisfy users who dislike the current state of affairs? The first developer betas are out, and early reactions seem mostly positive. Here are the biggest changes coming to Apple’s design language this year.
Anyone interested can download the iOS 27 developer beta for free — right now.
You’ll be among the first to try the exciting new Siri AI, which really does work as promised. It can answer complex questions about your digital life, understand what you’re asking for and look things up online with broad world knowledge. You’ll also get the other new Apple Intelligence features, a tweaked Liquid Glass design, improved speed and performance, and much more.
Of course, there are a few things you should look out for. Beta software is buggy and can lead to data loss. That being said, iOS 26 has been buggy since September. iOS 27 promises broader system stability — unlike most early betas, in my testing, the system runs smoother than before. But it comes at the expense of odd behavior you may find in third-party apps, since they haven’t been updated to support the new changes to Liquid Glass.
If you want to try it out, you should make sure you have a backup of your most important data with two copies of your photo library before you try installing. I’ll show you how.
At the WWDC26 keynote, Apple announced the next versions of all its operating systems with a swath of AI features. There are tweaks to the Liquid Glass design, a wide array of tiny quality-of-life and performance improvements, draconian parental controls and limits, and AI in every corner of the operating system.
It was an unusual WWDC keynote that disposed of the typical platform-by-platform format, and a relatively brisk runtime. But if you don’t have 76 minutes to spare, you can get the gist in just 90 seconds.
June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think different” ad campaign a few years earlier, one “Switch” ad in particular turns a 15-year-old high-school student named Ellen Feiss into an unlikely star.
She becomes a viral sensation after viewers suggest she was stoned while filming her sleepy-eyed “Switch” spot about a homework-devouring PC.
A sweeping set of child safety features including parental controls give families sharper tools for managing what kids see, who they talk to and how long they spend on devices, Apple said Monday at WWDC26.
“At Apple, our mission has always been to create technology that empowers people and enriches their lives, while helping keep them safe,” said Sumbul Desai, M.D., Apple’s vice president of Health and Fitness.
“Our approach to helping families create safer digital experiences is grounded in the belief that every child is unique,” she added. “That’s why we build simple and intuitive tools, based on expert guidance, to let parents tailor their kids’ digital journey.”
The features arrive with iOS 27, iPadOS 27, and macOS 27 this fall.
watchOS 27 will bring the new Siri AI, a smarter Workout Buddy and other useful new features to Apple Watch. While the wearable didn’t receive much attention during the WWDC26 keynote on Monday, Apple said watchOS will get AI-powered upgrades like the rest of its platforms.
“You can start chatting with Siri on your iPhone, pick up where you left off on your iPad, and wrap up on your Mac,” said Mike Rockwell, Apple’s VP of Siri engineering, during the keynote. “We’re also tailoring Siri AI for watchOS. So you can ask questions and take action right on your wrist. And you can also tap into the Siri app using the new app grid on Apple Watch.”
While Siri got a complete redesign to include a dedicated chatbot app, on-screen awareness and deeper integration with third-party tools, that’s not the only AI upgrade cited by Apple in Monday’s WWDC26 keynote. A bunch of new Apple Intelligence features are set to upgrade your life, too.
“Truly helpful AI must be centered on our users’ needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence,” said Craig Federighi, Apple’s senior vice president of software engineering.
“With useful features for browsing the web, expressing creativity, editing photos and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful,” he added.
The new features will become available with the release of iOS 27 and other OS updates coming in September 2026.
iPad users got their first look at iPadOS 27 on Monday, with Apple using the keynote address of WWDC26 to tout improvements to stability and performance before taking a deep dive into new AI-related features.
There are a great many enhancements for tablet users. Here are the standouts.
Apple took the wraps off macOS 27 Golden Gate, the next major release of its Mac operating system, during the opening keynote of WWDC26 on Monday.
It brings Liquid Glass refinements and performance improvements along with an enhanced Siri and deeper Apple Intelligence integration.
The much-anticipated iOS 27 update for iPhone showcased at the Worldwide Developers Conference rebuilds the Siri voice assistant from the ground up as Siri AI, improves Apple Visual Intelligence, offers an improved Camera app, fixes myriad bugs and more, Apple said Monday. It turned out to be quite the consequential update.
“We’re excited to bring a wide range of improvements to each of our platforms, making them even more useful and delightful,” said CEO Tim Cook as he began to close out the keynote presentation. It’s expected to be his last before he steps down from the role on September 1.
June 8, 2009: Apple introduces OS X Snow Leopard, a version of its Mac operating system that ranks among the company’s finest desktop updates.
Showcased at Apple’s Worldwide Developers Conference in San Francisco, Snow Leopard doesn’t seem as flashy as some other Mac operating system upgrades. In fact, Apple famously includes a slide in its WWDC presentation touting “0 new features.” However, OS X Snow Leopard more than delivers on Apple’s core values, paving a path to a bright future for the Mac.
June 7, 1993: Apple debuts the PowerBook 180c, a solid upgrade that brings a world of dazzling colors to the company’s laptop line.
The 180c’s big improvement over the grayscale PowerBook 180, which launched the previous October, is its active-matrix, 256-color screen. Such a screen is something of a novelty for laptops in the early 1990s.
If you want to create the best possible Keynote presentation, you should follow a few simple rules — and ape the style of the keynote GOAT, Steve Jobs.
He was the best in the business of hosting live press events. It’s no surprise that Apple’s Keynote app was literally made for him as the target audience, then later turned into a product for everyone else.
If you want your presentation to look as professional and polished as a Stevenote, here’s what you should do.
This week on the Cult of Mac podcast: As per tradition, we match wits with our predictions about what we’ll see at Apple’s WWDC26 keynote. Griffin and I are joined by two special guests, Charlie Sorrel and Graham Bower, for this year’s installment of the WWDC prediction game.
What will the new Siri do? Will Apple unveil new hardware? And who, exactly, will get how much screen time?
We chisel our answers into digital stone on 10 tricky questions (which also serve as a jumping-off point to discuss Apple’s future and strategies). And, as always, you can play along! Just be sure to submit your answers (via this Google Docs form) before Monday’s WWDC26 keynote.
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Everybody expects Apple’s Siri voice assistant to get a big AI-powered makeover Monday at WWDC26. But there’s more to the picture, in that Apple Intelligence and Visual Intelligence will see a bunch of separate new features, too, according to rumors rounded up in a new report Friday.
