As the upcoming CEO of Apple, John Ternus is surely getting deluged with advice, and I do not have the hubris to tell him what he should do. But my decades of reporting on the tech business have shown me that there’s something he absolutely must not do … because it could ruin the company.
Do not ship anything before it’s finished. You’d think that would be obvious, but it’s a mistake companies make over and over. Even Apple has done it a time or two — and that includes with a product still in its lineup today.
April 22, 2013: The world gets its first Apple car. Well, kind of. In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple.
April 21, 1995: Rumors swirl that Japanese camera company Canon might take over Apple in either a partial or complete acquisition.
![Soundcore Space 2 headphones: Supreme sound, comfort and features [Review] ★★★★★ Soundcore Space 2 headphones review](https://www.cultofmac.com/wp-content/uploads/2026/04/Soundcore-Space-2-headphones-on-carry-bag-1020x574.jpg)
April 20, 2010: A day after the most high-profile iPhone leak in history, tech news site Gizmodo dissects a prototype iPhone 4, then publishes the teardown — showing the world exactly what’s inside the soon-to-be-released device.![Top new Tozo earbuds bring near-AirPods quality for much less [Review] ★★★★☆ Tozo NC20 Pro earbuds review](https://www.cultofmac.com/wp-content/uploads/2026/04/Tozo-NC20-Pro-earbuds-with-closed-case-1020x574.jpg)
April 19, 1994: Gaston Bastiaens, the executive in charge of Apple’s revolutionary new
April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.
April 15, 1981: Apple CEO
April 14, 1986: The “low-cost” Macintosh 512Ke brings hardware upgrades — and a bit of confusion — to the low end of the Mac lineup.![Slim MagSafe iPhone power bank is made for wireless charging haters [Review] ★★★★☆ Clutch Pro review: Slim power bank without wireless charging](https://www.cultofmac.com/wp-content/uploads/2026/04/Clutch-Pro-review_02-1020x574.jpg)