August 21, 2008: Microsoft recruits comedian Jerry Seinfeld for a series of ads. It’s a naked attempt to shake the company’s reputation as a stodgy oldster (as opposed to Apple’s trendsetting hipster image).
Microsoft pays Seinfeld a reported $10 million for the ads. However, thanks to the Mac’s appearance in virtually every episode of Seinfeld over the years, the comedian remains the world’s most famous Apple fanboy.
Managing passwords is and always has been a giant pain, but passkeys offer a better way. They are an advanced system that automatically signs you in to online services using your phone’s Face ID (or Touch ID) or your computer’s password.
Switching to biometric authentication or your device’s password means one less thing to remember. Plus, passkeys work without fiddling around with a password manager.
The technology promises a simpler, more convenient and more phishing-resistant way to log in. However, getting started can still feel confusing. Here’s how passkeys work and how to use them across your iPhone, iPad and Mac.
August 20, 2019: The Apple Card launch brings the titanium credit card to U.S. consumers for the first time. It gives them a new option for payments when Apple Pay isn’t available.
The iPhone’s Wallet app handles statements and payments. And the innovative card is “designed to help customers lead a healthier financial life,” according to Apple. Surveys show the card soon becomes beloved.
“We’re thrilled with the overwhelming interest in Apple Card and its positive reception,” says Jennifer Bailey, Apple’s vice president of Apple Pay, in a press release. “Customers have told us they love Apple Card’s simplicity and how it gives them a better view of their spending.”
★★★★★
When I first reviewed Halo Collar 5 in fall 2025, I called it “simply the best GPS dog tracker.” Imagine my surprise that it got better. Since the product launch, Halo added Precision+, which makes tracking your pet even more exact.
It’s also a real benefit with Holo’s virtual fence feature.
I tested Halo Collar 5 with Precision+ added, and came away even more impressed.
August 19, 2004: Google floats its initial public offering on the stock market. The Google IPO cements the company’s status as a tech giant, as founders Larry Page and Sergey Brin turn into instant billionaires.
Relations between Google and Apple are good at the time, with Apple CEO Steve Jobs serving as a mentor to the search company’s two young founders. Google’s Eric Schmidt will soon join Apple’s board of directors. However, the peace won’t last long.
Your iPhone can become a remote control for your iPad. It’s a convenient way to control a film or TV show playing on the tablet without having to get up off the couch.
And this doesn’t require a third-party application. All you need is Control Nearby Devices, a feature built into iOS and iPadOS.
Here’s how to do it.
August 18, 2007: A video goes viral on YouTube when 23-year-old internet personality Justine Ezarik, aka iJustine, posts a 300-page iPhone bill mailed to her in a box by AT&T.
The video of her reaction to the outrageous bill — which lists every single action that consumed cellular data on Ezarik’s brand-new iPhone — quickly racks up 3 million views and receives extensive media coverage. (You can watch it below.)
Apple on Monday released iOS 26.6.1, a small but important update for iPhone users focused on security rather than new features.
It also introduced macOS Tahoe 26.6.2 as well as iPadOS 26.6.1 to fix security bugs.
August 17, 2012: Apple CEO Steve Jobs’ stolen iPad winds up in the hands of a clown called Kenny, who performs kids’ shows in the San Francisco Bay Area.
It’s a bizarre story all around, and fortunately winds up with the iPad being returned.
August 16, 1993: Apple ships the PowerBook 165, a lower-cost, grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.
The new model lacks the most attention-grabbing feature of the 165c, but it also brings its own claim to fame. The PowerBook 165 is Apple’s most affordable laptop yet.
I love my Logitech MX Master 3S and MX Keys S keyboard. They are my go-to devices for my Mac. However, I don’t feel the same way about Logi Options+, Logitech’s companion app for its mice and keyboards.
The software feels unnecessarily bloated for what I need it to do. So, I replaced it with a third-party alternative called BetterMouse that’s lighter and even more feature-rich.
August 15, 1998: The original iMac — Apple’s brightly colored, translucent Macintosh relaunch — goes on sale to a rabid audience. Apple co-founder Steve Jobs‘ first major new product since returning to Cupertino, the internet-ready iMac G3 line will cement his legacy as a forward-thinking tech visionary.
The all-in-one computer also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.
Just another day at the office, eh?
The MacBook’s trackpad is one of the best you can get on any laptop, and Apple’s excellent gestures make it even better. You can swipe or tap with two or three fingers to nimbly jump around macOS, switching between Spaces, viewing all app windows and more.
But as a Mac power user, I wanted my trackpad to do even more. So I used BetterTouchTool to add custom gestures for managing tabs, arranging windows and speeding up other repetitive tasks.
I’ll show you what I did, and how you can use BetterTouchTool to turbocharge your productivity with custom Mac gestures.
You can get the time without even looking at your Apple Watch using a little-known feature called Taptic Time. Simply hold two fingers on the device’s screen, and the watch will tap out the time on your wrist.
This is handy if you’re in a meeting and need to know the time, but you don’t want to look rude checking your watch. Or maybe you’re in the middle of a presidential debate.
Whatever the situation, turning on this little-known Apple Watch feature — and familiarizing yourself with how it works –can come in handy.
August 13, 2002: Apple unveils the final face-lift for its Power Mac G4, the Mirrored Drive Doors model.
The distinctive-looking computer borrows visually from the previous QuickSilver G4, released a year earlier. However, it adds a different front panel, with a mirrorlike finish for the media drive doors. And the new computer’s powerful processors force an unfortunate compromise.
People often accuse Google of stealing from Apple, but here’s something Apple should pinch from its rival ASAP.
The new Pixel Watch 5, unveiled Wednesday at the annual Made by Google event, comes with a new feature that can predict insulin resistance, a precursor to Type 2 diabetes. If flagged early, insulin resistance can often be reversed with lifestyle changes.
“A first-of-its-kind feature on Pixel and Fitbit wearables, Insulin Resistance Trends analyzes multi-week physiological data to track shifts in your metabolic health without requiring a single drop of blood,” Google said in a press release Wednesday.
It’s not the sort of full-blown blood sugar monitor Apple has been trying to build into the Apple Watch for years. However, Pixel Watch’s Insulin Resistance Trends feature could spot changes in the health of someone wearing the device in time for them to take action. And that could keep them from a potentially deadly diabetes diagnosis.
Nothing illustrates the power of Apple’s ecosystem like the Continuity features that help your Mac, iPhone, iPad and Apple Watch work seamlessly together.
Thanks to Continuity, your iPhone can serve as your Mac’s webcam — and you can remotely control your iPhone from your Mac. You can start an email on one device and instantly pick it up on another. You can use the same keyboard and mouse with a Mac and iPad, copy and paste across devices and more.
These features flex the power of Apple’s hardware and software — and they would never be possible on a PC.
In this post (and the accompanying video), I will show you some of the time-saving, annoyance-busting Continuity features you can enjoy when you go all-in on the Apple ecosystem.
August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.
Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in a full-page ad in The Wall Street Journal. Things won’t stay positive for long, though.
The first new iMac in two years is right around the corner. This fall, we can look forward to Apple’s updated all-in-one desktop getting a significant improvement in performance thanks to the M6 processor, which is good news for those wanting to use it with Apple’s new AI features. And new colors!
Here’s what to expect from the 2026 iMac.
★★★★☆
The Mophie Roam 3-in-1 Travel Charger pumps power more quickly into an iPhone than almost any other charger I’ve tested that’s designed for use on the go. And it can juice up an Apple Watch and AirPods case at the same time. There’s a trade-off, though.
I put the accessory through a full round of testing with my Apple devices. Here’s what I found.
August 11, 1987: The MultiFinder app brings the biggest software update to the Mac since the computer’s launch. Baked into Macintosh System Software 5, MultiFinder allows multitasking with two apps on screen for the first time.
While MultiFinder brings an undeniable boost to the Macintosh’s technical capabilities, it is built on a shaky foundation that soon begins to show its age.
After almost a month-long gap, Apple rolled out iOS 27 beta 5 to developers on Monday. With September fast approaching, the new beta adds the necessary polish before the OS’s public release this fall.
Below are all the changes spotted in iOS 27 beta 5 so far, including the (possible) name of the first folding iPhone.
The iPhone’s Lock Screen has always played by Apple’s rules. That changes with iOS 27, which hands far more design choices to iPhone users.
The upcoming update adds four new tools. You can generate AI wallpapers, stretch photos to fit properly, move the clock and hide the Now Playing widget. It’s the most flexible the iPhone Lock Screen has ever been.
August 10, 2008: The developer of I Am Rich, a pointless iPhone app that sold for a whopping $999.99, defends his notorious creation as “art.”
After Apple removed I Am Rich from the App Store in the wake of controversy over the app’s outrageous price and total lack of usefulness, its creator, German developer Armin Heinrich, says he made it as a sort of joke.
If Apple launches the first folding iPhone next to the iPhone 18 Pro Max this fall, it won’t just add a new phone. It will force an awkward question: How many “best iPhones” can Apple sell at once?
For years, the iPhone Pro Max has been the undisputed top of the line. Now rumors point to a foldable model, possibly called the iPhone Ultra or the iPhone Fold, arriving at the same time.