Apple wants to put some more marketing muscle behind Apple News

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Apple News
Apple is looking to take Apple News to the next level.
Photo: Ste Smith/Cult of Mac

Apple is looking to beef up its Apple News team, according to new job listings the company has recently posted on LinkedIn.

Among other positions, Apple is looking to hire a new growth marketing manager, senior publisher partnerships manager, and social media manager. In all, it’s aiming to add 22 people to its Apple News team.

Apple will close Texture in May after arrival of News+

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Goodbye Texture
'Texture is ending.'
Photo: Apple

Apple will close down Texture in May following the recent launch of Apple News+.

Texture, another magazine subscription service, was acquired by Apple for an undisclosed sum last spring. Cupertino encourages existing subscribers to migrate to its new platform. But those who don’t use Mac or iOS will have to find their magazines elsewhere.

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Apple News+
Some aren't happy with Apple's tactics.
Photo: Apple

Apple’s VP of Services unlikely to ‘take on the plight of publishers’

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Keynote pic
Peter Stern at Monday's event.
Screenshot: Apple

Monday’s “show time” keynote introduced plenty of new faces to Apple fans when it came to presenters. One of them, Peter Stern, is the VP of Services in charge of the company’s Apple+ and Apple News+ services.

Having joined Apple in 2016, he’s a relatively new arrival. However, he’s someone we’re likely to see a lot more of — as a new profile makes clear.

Is News+ the future of journalism? [Opinion]

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Can News+ succeed where Newsstand failed?
Can News+ succeed where Newsstand failed?
Photo: Takeshita Toyooka/Flickr CC

Apple is here to save the magazine and newspaper industry. Stop me if you’ve heard this one before. Back in 2011, Apple’s Newsstand made the same promise.

Newsstand was a kind of odd hybrid app/folder, and you could subscribe to individual magazines. Some were specially designed to work on the then-new iPad, and others were repurposed PDFs. Publishers thought it would prop up their failing print sales, but it did nothing of the sort.

Will Apple News+ be any different?

Here’s what’s new in today’s iOS, macOS, tvOS and watchOS updates

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News+ magazines
Apple News+ is included in the iOS 12.2 update.
Photo: Apple

Today we see updates for all your Apple devices — Mac, iPhone, iPad, Apple TV and even Apple Watch.

Almost all of Apple’s big announcements today were software-based — the titanium Apple Card and the new TV shows were the exceptions — but very few of those announcements will be available today, or even soon. In the U.S. and Canada, you’ll be able to sign up for the new Apple News+ subscription today, but that’s about it.

Let’s see what else is new.

Apple News+ brings you all the magazines for $10 a month

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Apple News+
Some aren't happy with Apple's tactics.
Photo: Apple

You can now find your favorite magazines inside Apple News.

A new subscription provides access to a wealth of periodicals from the likes of Vogue, Rolling Stone and The New Yorker. It also features content from The Wall Street Journal and The Los Angeles Times.

You can read as many as you like, as much as you like, for just $9.99 a month.

Apple will have a hard time signing New York Times

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Apple News
The NYT's CEO has a warning about Apple News-style services.
Photo: Ste Smith/Cult of Mac

The New York Times has yet to sign up to Apple’s news subscription service — and it’s got a warning for those publishers who do.

Mark Thompson, chief executive of the NYT warns publishers that third-party distribution could mean losing control of their product. The New York Times is the biggest U.S. newspaper, as measured by its approximately 4 million subscribers.

Wall Street Journal reportedly signs on for Apple News subscription service

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Apple News
The Wall Street Journal would be a great launch partner for the service.
Photo: Ste Smith/Cult of Mac

The Wall Street Journal has reportedly agreed to participate in Apple’s paid news subscription service. Apple should offer details on the new service during the “It’s show time” media event.

News of the WSJ’s participation comes shortly after reports that The New York Times and Washington Post both opted out.