Apple will ask iPhone and iPad users for their permission to show personalized ads within its own apps in iOS and iPadOS 15.
A new popup appears when opening the App Store for the first time after installing one of Apple’s latest betas. It says personalized ads “help you discover apps, products and services that are relevant to you.”
A new Apple News Partner Program allows subscription news publications to provide their content to the Apple News app while paying a lower than usual share of the revenue coming from customers. Companies that choose to participate will have to give Apple 15% of subscription fees in the first year — half the usual amount.
This move is apparently in response to complaints from big publications about Apple’s cut.
Apple will highlight the contributions of women to society in many ways during Women’s History Month, including suggesting relevant outstanding books, podcasts and apps. It also plans virtual Today at Apple sessions led by female creators.
Plus, there’ll be an International Women’s Day Apple Watch Activity Challenge for March 8, and there’ll be other ways of observing this day.
With a new president installed, this has been a big week for the United States — and, to paraphrase Billy Madison, news app are reaping all the benefits.
According to a new report by top app analytics platform Sensor Tower, news apps in the App Store received a nice Inauguration Day bump. Three of the big winners were CNN‘s news app, aggregator News Break, and Newsmax. They respectively jumped 530, 13, and 43 spots in the App Store rankings.
Several major news outlets are throwing their hats into the ring with Epic Games and others in pushing back against Apple’s App Store commission.
According to the Wall Street Journal, a trade body that represents the New York Times, Washington Post, WSJ and other publishers has sent a letter to Tim Cook asking for better terms for digital subscriptions sold through the App Store.
Apple News Today, the breezy new podcast showcasing the day’s top news stories, sounds perfectly peppy and polished. Maybe too perfectly polished, in fact — you won’t find a single rough edge on this slickly produced daily news report, which Apple unleashed last week with iOS 13.6. You will endure no energized, partisan rants, either. These straight-down-the-middle reports won’t get your blood boiling while you make your morning coffee or tea. If you’re tired of partisanship, this is the antidote.
What you will find in the weekday audio show is steady promotion of the Apple News app, and of Apple News+, the company’s reportedly struggling subscription news service. This upbeat and earnest free daily news briefing basically functions as a Trojan horse for getting in the ears of potential Apple News+ subscribers.