| Cult of Mac

Soccer, anyone? Apple TV+ launches MLS Season Pass soon.

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Are you ready for some football? And by that we mean soccer, natch.
Are you ready for some football? And by that we mean soccer, natch.
Photo: Apple TV+

Apple TV+ and the top pro soccer league in the United States, Major League Soccer (MLS), said Wednesday the MLS Season Pass subscription service showing all matches with no blackouts launches February 1, 2023.

The launch, which includes features on multiple Apple services, kicks off a 10-year partnership between Apple and MLS.

Ted Lasso’s Coach Beard covers the World Cup in new Apple podcast

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The new After the Whistle podcast covering the World Cup kicks off November 17.
The new After the Whistle podcast covering the World Cup kicks off November 17.
Photo: Apple News

An amusing audio teaser from Apple News on Monday introduced the limited podcast After the Whistle, in which Coach Beard from the Apple TV+ hit Ted Lasso — aka actor Brendan Hunt — and veteran English sportscaster Rebecca Lowe will explain everything about the world’s biggest sporting event, the World Cup, as it happens.

As you may know, the World Cup is a massive football tournament (to use the world’s sensible term for soccer). It kicks off Sunday in Qatar and will be broadcast globally. Apple News boots up the podcast on Thursday in anticipation of it.

How to follow your favorite sports teams with My Sports in Apple News

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Follow the team in Apple News
Follow teams to get scores, schedules and news, all in Apple News.
Image: D. Griffin Jones/Cult of Mac

New in iOS 16 is the ability to follow your favorite sporting pastime with My Sports. It allows you to get the latest scores, read coverage from newspapers and magazines, see scheduled games and watch highlights.

It works across multiple apps, including Apple News, Apple TV and others. You can follow teams from the NFL, NBA, MLB, NHL, NWSL, WNBA and MLS. It also includes college football and basketball. Here’s how to set it up.

Apple wants to make more money from streaming and advertising

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An Apple One bundle might be announced in September. Or October.
Eddy Cue wants Apple to make more money from its streaming and advertising businesses.
Photo: Ed Hardy/Cult of Mac

Eddy Cue, Apple’s SVP of Services, is reportedly looking to restructure the company’s offerings to make a more significant push in streaming and advertising.

Apple’s services business has been growing rapidly over the last few years. It currently boasts more than 825 million paid subscribers.

Apple News expands local coverage to two cities in Canada

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Apple News local coverage
Montreal and Toronto are the first Canadian cities to see support.
Image: Apple

Apple News’ local coverage feature this week expanded its reach to Canada. Users in Montreal and Toronto can now enjoy local news from a number of different sources, including CTV News and Toronto Star.

Local coverage was first added to Apple News in July 2020, but growth has been slow since then. Although it has made its way to additional U.S. cities since it debuted, this is the first time the feature has landed in another country.

Apple News expands local coverage to select cities

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Apple News expands its local coverage to Charlotte, Miami and Washington, D.C.
Apple News expands its local coverage to Charlotte, Miami and Washington, D.C.
Photo: Apple

Apple News will now offer its “local news experience” in three additional U.S. cities: Charlotte, N.C., Miami and Washington, D.C. The service’s editors curate local news, selecting coverage of topics important to communities, Apple said.

iOS 15 asks for your permission to show personalized ads in Apple apps

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Personalized ads popup in iOS 15
This is what you'll see when you open the App Store.
Image: Killian Bell/Cult of Mac

Apple will ask iPhone and iPad users for their permission to show personalized ads within its own apps in iOS and iPadOS 15.

A new popup appears when opening the App Store for the first time after installing one of Apple’s latest betas. It says personalized ads “help you discover apps, products and services that are relevant to you.”

Apple News program takes smaller cut of publishers’ revenue

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Apple News program takes a smaller cut of publishers’ revenue
It’ll cost publishers a bit less to participate in Apple News.
Photo: Apple

A new Apple News Partner Program allows subscription news publications to provide their content to the Apple News app while paying a lower than usual share of the revenue coming from customers. Companies that choose to participate will have to give Apple 15% of subscription fees in the first year — half the usual amount.

This move is apparently in response to complaints from big publications about Apple’s cut.