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Apple kicks off Black Friday with gift cards up to $250

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Apple Store Black Friday Shopping Event 2025
Apple Store's Black Friday sale is now live.
Image: Apple

Apple’s Black Friday deals are now live on the Apple Store. The promotion runs from November 28 through December 1.

Depending on the device you purchase, you can get up to a $250 Apple Gift Card.

Get a $250 gift card this Black Friday from Apple

Apple took down its online store in the US and other parts of the world for a few hours earlier today.

Like most major retailers, Apple runs its own Black Friday sale through its online store. The deals aren’t as impressive as what you’ll find on Amazon or Best Buy.

Still, if you prefer buying directly from Apple, there’s still some value to be had this Black Friday.

If you buy an iPad Air directly from Apple, you’ll get a $100 gift card. The iPad mini and the new iPad (A16) each come with a $50 gift card.

With the MacBook Air, Apple bundles a $175 or $200 gift card, and the MacBook Pro with an M4 Pro or M4 Max chip gets you a $250 gift card. The company is offering a $100 gift card with the M4 Mac mini, while the iMac comes with a $150 gift card.

Apple’s Black Friday deal only applies to the iPhone 16 and iPhone 16e. The former will get you a $75 gift card and the latter a $50 gift card.

With the Apple Watch, Apple bundles a $50 gift card, though the Ultra 3 is not a part of the offer.

Likewise, gift cards for the AirPods vary from $25 to $75 with the AirPods Max. And if you buy the AirPods Pro 3, you are not eligible to get any gift card.

The company is also bundling gift cards ranging from $25 to $50 in value with the HomePod (2nd gen), Apple TV 4K, select accessories and Beats products.

Do note that Apple’s extended holiday period return window is now open. So, you have until early January to return any product that you buy.

Skip Apple’s Black Friday offer and shop elsewhere

The Apple Store Shopping Event does not include any of its latest products: M5 MacBook Pro, M5 iPad Pro or the iPhone 17 lineup. 

Admittedly, if you’re planning to buy a new Apple product, you’re better off shopping elsewhere.

Other retailers are offering far better discounts on iPads, MacBooks and other Apple devices. Many of these deals even apply to Apple’s latest models. 

Check out the best Apple deals for Black Friday below:

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