May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad. In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers” rather than “builders” now run Apple.
From his perspective, it confirms that the company he co-founded has lost its revolutionary spirit.
May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company for the first time.
May 25, 2010: Apple opens an investigation into a string of suicides at Foxconn, its Chinese manufacturing partner for assembling iPhones.
May 24, 2013: Apple begins phasing out the option to download movie trailers from its once enormously popular iTunes Movie Trailers website.
May 23, 1985: Bitter about being ousted from his position running the Macintosh division,
![Dump that HDMI cable for this easy-to-use wireless video transmitter [Review] ★★★★☆ Nyrius Orion Prime wireless video transmitter review](https://www.cultofmac.com/wp-content/uploads/2025/05/Nyrius-Orion-Prime-review-1020x574.jpg)
May 22, 1997: Apple spins off its Newton division, creating an independent company to manage the line of personal digital assistants. Newton Inc.’s first job? Selling the MessagePad 2000 PDA, the best Newton device yet.